#WrestleBelgrade

Fujinami pulls out of Belgrade Worlds with foot injury

Wednesday, September 7, 2022 - 20:01 By Ken Marantz

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TOKYO (Sept. 7)--Reigning world champion and top seed Akari FUJINAMI (JPN) will not be defending her title at the upcoming World Championships in Belgrade after suffering a left foot injury, Japan national women's team coach Ryo KANEHAMA said on Wednesday.

According to the Japan Wrestling Federation website, Kanehama said in an online press conference that the 18-year-old Fujinami, who was to defend her 53kg title in Belgrade, suffered ligament damage to the instep of her left foot while sparring during the first day of a national team training camp in late August.

Press reports said that Fujinami, who was on crutches after the injury, is able to put enough weight on the foot to walk, but it has not healed sufficiently to wrestle in matches. She is expected to need eight weeks to fully recover.

Japan will not send a replacement in the weight class.

"From this point, there are many important competitions ahead," Kanehama was quoted as saying. "To keep from making [the injury] worse, we made this decision today."

Kanehama was mainly referring to the All-Japan Championships in December, which will be the starting point for the qualifying process for the 2024 Paris Olympics. It is there Fujinami is expected to clash for the first time with Tokyo Olympic gold medalist Mayu SHIDOCHI (formerly MUKAIDA), who is entered at 55kg in Belgrade.

Fujinami, who currently has a 103-match winning streak that dates back to her junior high school days in 2017, won the world title in Oslo last year in her first senior international tournament, winning all four of her matches by technical fall without conceding a point.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.