Obituary

Franz Beckenbauer, football legend and wrestling's friend, passes away

Wednesday, January 10, 2024 - 14:33 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 10) -- Franz BECKENBAUER was a football pioneer, a World Cup legend and one of the world’s biggest sporting heroes. A true global star, he was worshipped by millions across the globe. And it wasn’t just the football fans for whom he was a hero.

Beckenbauer, who passed away on Monday aged 78, held a special place in the wrestling family for his immense contribution to popularising the sport and bringing it back into the Olympic fold.

When the wrestling fraternity was leaving no stone unturned to return to the Olympics back in 2013, Beckenbauer famously lent his unwavering support. Fondly known as The Kaiser, he shared his thoughts on the future of wrestling, met UWW President Nenad LALOVIC to discuss ways to improve the sport’s visibility and campaigned for its inclusion in the Olympics after it was removed from the program 11 years ago.

For this, Beckenbauer was awarded wrestling’s highest honor, the Golden Necklace. It’s an award usually given to the heads of state.

Speaking at the ceremony, Lalovic had said: “Franz said he grew up wanting to be a wrestler but his coaches told him he was too skinny and to try another sport.  The world is pretty glad that he did.”

Indeed, world football is richer and in a better place today because of Beckenbauer.

FRANZFranz Beckenbauer was awarded wrestling’s highest honor, the Golden Necklace, by UWW Bureau Member Rodica YAKSI.

Gifted with grace that he combined with steely determination, the player who started as a forward before dropping back and starting as a defender until he eventually created an altogether new role – the libero - redefined football.

He is one of the three men to have won the FIFA World Cup as a player and a coach. On both occasions, he masterminded wins over two players hailed as the greatest to ever grace football.

At the 1982 World Cup, the West Germany team captained by Beckenbauer defeated the legendary Netherlands side led by Johan Cruyff, the father of ‘total football’ philosophy. Then, as a coach of the German team at Italia 1990, Beckenbauer halted Diego Maradona’s Argentina.

At club level, too, he tasted incredible success with Bayern Munich, whom he led to three consecutive European titles as a player before taking them to further heights as a manager and later as the club’s president.

In the later stages of his career, Beckenbauer had a successful spell with Bundesliga side Hamburger SV and went on to win three North American Soccer League titles with New York Cosmos.

The Kaiser had an oversized impact on world football. But his influence reached far beyond the football field, as the sport of wrestling experienced in 2013.

UWW mourns the passing away of one of the true sporting icons spanning generations and expresses its deepest sympathies to the Beckenbauer family.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.