#WrestleZagreb

European Championships entry list

By Eric Olanowski & Vinay Siwach

ZAGREB, Croatia (March 28) -- The 2023 European Championships will see the return of 27 defending champions as we enter the Paris Olympics cycle.

Zagreb, Croatia will play host to the tournament from April 17 to 24 with all 10 Greco-Roman returning champions, nine freestyle champions and eight women's wrestling gold medalists. The three who are not entered are Zurabi IAKOBISHVILI (GEO) at 70kg, Taybe YUSEIN (BUL) at women's 62kg and Anna SCHELL (GER) at 72kg.

The number of countries participating in the tournament will be eligible to participate in the World Championships, the first event which will offer quotas for Paril Olympics.

Once again, Azerbaijan, Turkiye, and Georgia will be the biggest threat to the team title in freestyle with Azerbaijan begin led by Olympic silver medalist Haji ALIYEV (AZE) at 65kg.

Turkiye has Taha AKGUL (TUR) at 125kg while Suleyman ATLI (TUR) and Soner DEMIRTAS (TUR) are also part of the team.

It is expected to come down to 125kg final between Akgul and Geno PETRIASHVILI (GEO), another chapter in their storied career. Akgul won the final over Petriashvili last year.

A similar story is expected in Greco-Roman as the three countries are bringing top squads. Last year, Azerbaijan won both the team title with Turkiye finishing second and Georgia finishing third.

Greco-Roman will see a few rivalries also be resumed as both Eldaniz AZIZLI (GEO) and Nugzari TSURTSUMIA (GEO) are entered at 55kg. So are the finalists at 60kg -- Kerem KAMAL (TUR) and Edmond NAZARYAN (BUL). The finalists from 63kg, 77kg, 82kg, 87kg, 97kg and 130kg are also entered.

World champion Artur ALEKSANYAN (ARM) is returning to European Championships after three years. He is a six-time European champion -- five continental and one Games title.

In women's wrestling, Turkiye and Ukraine will once again be fighting for the team title like last year.

Ukraine has a stronger team than last year with the return of the Olympic bronze medalist at 62kg Iryna KOLIADENKO (UKR) and former world champion Yuliia TKACH (UKR) at 59kg. However, the absence of world silver medalist Oleksandra KHOMENETS (UKR) may hurt the nation.

Turkiye will be led by the world and European champion Yasemin ADAR (TUR) with Evin DEMIRHAN (TUR), Zeynep YETGIL (TUR), Nesrin BAS (TUR) and Bose TOSUN (TUR) also part of the team.

Mariya STADNIK (AZE) will be returning for yet another European Championships in her career and for the first time since 2021. She is a nine-time European champion which includes two Games titles.

Taha AKGUL (TUR)Taha AKGUL (TUR) defeated Geno PETRIASHVILI (GEO) in the 125kg final last year. (Photo: UWW / Kadir Caliskan)

Freestyle

57kg
Manvel KHNDZRTSYAN (ARM)
Aliabbas RZAZADE (AZE)
Ivaylo TISOV (BUL)
Levan METREVELI (ESP)
Valentin DAMOUR (FRA)
Roberti DINGASHVILI (GEO)
Horst LEHR (GER)
Simone PIRODDU (ITA)
Amir MAGOMEDSULTANOV (MDA)
Besir ALILI (MKD)
Razvan KOVACS (ROU)
Thomas EPP (SUI)
Suleyman ATLI (TUR)
Andrii YATSENKO (UKR)

61kg
Zelimkhan ABAKAROV (ALB)
Arsen HARUTYUNYAN (ARM)
Intigam VALIZADA (AZE)
Georgi VANGELOV (BUL)
Arman ELOYAN (FRA)
Shota PHARTENADZE (GEO)
Niklas STECHELE (GER)
Gamzatgadzsi HALIDOV (HUN)
Daniel POPOV (ISR)
Andrei VITAN (MDA)
Vladimir EGOROV (MKD)
Nikolai OKHLOPKOV (ROU)
Emrah ORMANOGLU (TUR)
Valentyn BLIASETSKYI (UKR)

65kg
Islam DUDAEV (ALB)
Vazgen TEVANYAN (ARM)
Haji ALIYEV (AZE)
Mikyay NAIM (BUL)
Carlos ALVAREZ (ESP)
Marwane YEZZA (FRA)
Edemi BOLKVADZE (GEO)
Andre CLARKE (GER)
Iszmail MUSZUKAJEV (HUN)
Joshua FINESILVER (ISR)
Colin REALBUTO (ITA)
Maxim SACULTAN (MDA)
Krzysztof BIENKOWSKI (POL)
Stefan COMAN (ROU)
Stevan MICIC (SRB)
Nino LEUTERT (SUI)
Hamza ALACA (TUR)
Erik ARUSHANIAN (UKR)

70kg
Arman ANDREASYAN (ARM)
Magomed KHANIEV (AZE)
Muhammad ABDURACHMANOV (BEL)
Ramazan RAMAZANOV (BUL)
Giorgi ELBAKIDZE (GEO)
Kevin HENKEL (GER)
Daniel ANTAL (HUN)
Gianluca TALAMO (ITA)
Nicolai GRAHMEZ (MDA)
Fati VEJSELI (MKD)
Patryk OLENCZYN (POL)
Marc DIETSCHE (SUI)
Daniel CHOMANIC (SVK)
Servet COSKUN (TUR)
Ihor NYKYFORUK (UKR)

74kg
Hrayr ALIKHANYAN (ARM)
Simon MARCHL (AUT)
Dzhabrail GADZHIEV (AZE)
Ali UMARPASHAEV (BUL)
Erik REINBOK (EST)
Avtandil KENTCHADZE (GEO)
Murad KURAMAGOMEDOV (HUN)
Mitchell FINESILVER (ISR)
Frank CHAMIZO (ITA)
Vasile DIACON (MDA)
Rasul SHAPIEV (MKD)
Szymon WOJTKOWSKI (POL)
Iakub SHIKHDZHAMALOV (ROU)
Malik AMINE (SMR)
Hetik CABOLOV (SRB)
Tobias PORTMANN (SUI)
Tajmuraz SALKAZANOV (SVK)
Soner DEMIRTAS (TUR)
Semen RADULOV (UKR)

79kg
Arman AVAGYAN (ARM)
Sabuhi AMIRASLANOV (AZE)
Mihail GEORGIEV (BUL)
Kreso SKUGOR (CRO)
Gabriel IGLESIAS (ESP)
Saifedine ALEKMA (FRA)
Vladimeri GAMKRELIDZE (GEO)
Georgios KOUGIOUMTSIDIS (GRE)
Csaba VIDA (HUN)
Eugeniu MIHALCEAN (MDA)
Ahmad MAGOMEDOV (MKD)
Maxim VASILIOGLO (ROU)
Akhsarbek GULAEV (SVK)
Muhammet AKDENIZ (TUR)
Vasyl MYKHAILOV (UKR)
Iman MAHDAVI (UWW)

86kg
Mushegh MKRTCHYAN (ARM)
Benjamin GREIL (AUT)
Abubakr ABAKAROV (AZE)
Ilia HRISTOV (BUL)
Taimuraz FRIEV (ESP)
Aimar ANDRUSE (EST)
Ruslan VALIEV (FRA)
Tariel GAPHRINDASHVILI (GEO)
Lars SCHAEFLE (GER)
Angelos KOUKLARIS (GRE)
Patrik PUESPOEKI (HUN)
Uri KALASHNIKOV (ISR)
Akhmedkhan TEMBOTOV (ITA)
Ivars SAMUSONOKS (LAT)
Domantas PAULIUSCENKO (LTU)
Ivan ICHIZLI (MDA)
Uvejs FEJZULAHU (MKD)
Sebastian JEZIERZANSKI (POL)
Andrei FRANT (ROU)
Myles AMINE (SMR)
Boris MAKOEV (SVK)
Fatih ERDIN (TUR)
Vladyslav PRUS (UKR)

92kg
Osman NURMAGOMEDOV (AZE)
Ahmed BATAEV (BUL)
Akhmed AIBUEV (FRA)
Miriani MAISURADZE (GEO)
Joshua MORODION (GER)
Matthew FINESILVER (ISR)
Ion DEMIAN (MDA)
Redjep HAJDARI (MKD)
Radoslaw MARCINKIEWICZ (POL)
Strahinja DESPIC (SRB)
Ermak KARDANOV (SVK)
Feyzullah AKTURK (TUR)
Illia ARCHAIA (UKR)

97kg
Sergey SARGSYAN (ARM)
Magomedkhan MAGOMEDOV (AZE)
Georgi DIMITROV (BUL)
Givi MATCHARASHVILI (GEO)
Erik THIELE (GER)
Vladislav BAITSAEV (HUN)
Benjamin HONIS (ITA)
Egzon SHALA (KOS)
Lukas KRASAUSKAS (LTU)
Radu LEFTER (MDA)
Magomedgadji NUROV (MKD)
Zbigniew BARANOWSKI (POL)
Samuel SCHERRER (SUI)
Batyrbek TSAKULOV (SVK)
Ibrahim CIFTCI (TUR)
Murazi MCHEDLIDZE (UKR)

125kg
Paris KAREPI (ALB)
Johannes LUDESCHER (AUT)
Giorgi MESHVILDISHVILI (AZE)
Georgi IVANOV (BUL)
Jose CUBA VAZQUEZ (ESP)
Geno PETRIASHVILI (GEO)
Gennadij CUDINOVIC (GER)
Azamat KHOSONOV (GRE)
Daniel LIGETI (HUN)
Abraham CONYEDO (ITA)
Ivan NEDEALCO (MDA)
Robert BARAN (POL)
Magomedgadzhi NURASULOV (SRB)
Taha AKGUL (TUR)
Oleksandr KHOTSIANIVSKYI (UKR)

Kiril MILOV (BUL)Kiril MILOV (BUL) is the defending champion at 97kg. (Photo: UWW / Kadir Caliskan)

Greco-Roman

55kg
Rudik MKRTCHYAN (ARM)
Eldaniz AZIZLI (AZE)
Stefan GRIGOROV (BUL)
Nugzari TSURTSUMIA (GEO)
Fabian SCHMITT (GER)
Artiom DELEANU (MDA)
Denis MIHAI (ROU)
Muhammet CAKIR (TUR)
Viacheslav BAIRAKTAR (UKR)

60kg
Bajram SINA (ALB)
Gevorg GHARIBYAN (ARM)
Nihat MAMMADLI (AZE)
Edmond NAZARYAN (BUL)
Nikolai MOHAMMADI (DEN)
Daniel BOBILLO (ESP)
Helary MAEGISALU (EST)
Leo TUDEZCA (FRA)
Pridon ABULADZE (GEO)
Christopher KRAEMER (GER)
Erik TORBA (HUN)
Melkamu FETENE (ISR)
Justas PETRAVICIUS (LTU)
Vitalie ERIOMENCO (MDA)
Michal TRACZ (POL)
Razvan ARNAUT (ROU)
Georgii TIBILOV (SRB)
Ardit FAZLJIJA (SWE)
Kerem KAMAL (TUR)
Viktor PETRYK (UKR)

63kg
Hrachya POGHOSYAN (ARM)
Aker SCHMID AL OBAIDI (AUT)
Taleh MAMMADOV (AZE)
Abu AMAEV (BUL)
Ivan LIZATOVIC (CRO)
Leri ABULADZE (GEO)
Krisztian KECSKEMETI (HUN)
Jacopo SANDRON (ITA)
Aleksandrs JURKJANS (LAT)
Victor CIOBANU (MDA)
Perica DIMITRIJEVIC (SRB)
Virgil BICA (SWE)
Ismail CULFA (TUR)
Oleksandr HRUSHYN (UKR)

67kg
Slavik GALSTYAN (ARM)
Hasrat JAFAROV (AZE)
Ivo ILIEV (BUL)
Luka IVANCIC (CRO)
Elmer MATTILA (FIN)
Tigran GALUSTYAN (FRA)
Joni KHETSURIANI (GEO)
Witalis LAZOVSKI (GER)
Krisztian VANCZA (HUN)
Shon NADORGIN (ISR)
Zaur KABALOEV (ITA)
Alexei HAHLOVSCHI (MDA)
Haavard JOERGENSEN (NOR)
Mateusz BERNATEK (POL)
Pedro DE MATOS (POR)
Mihai MIHUT (ROU)
Sebastian NAD (SRB)
Mate NEMES (SRB)
Andreas VETSCH (SUI)
Niklas OEHLEN (SWE)
Murat FIRAT (TUR)
Parviz NASIBOV (UKR)

72kg
Shant KHACHATRYAN (ARM)
Ulvu GANIZADE (AZE)
Deyvid DIMITROV (BUL)
Pavel PUKLAVEC (CRO)
Jakub BIELESZ (CZE)
Matias LIPASTI (FIN)
Ibrahim GHANEM (FRA)
Ramaz ZOIDZE (GEO)
Michael WIDMAYER (GER)
Robert FRITSCH (HUN)
Kristupas SLEIVA (LTU)
Valentin PETIC (MDA)
Roman PACURKOWSKI (POL)
Ali ARSALAN (SRB)
Michael PORTMANN (SUI)
Selcuk CAN (TUR)
Andrii KULYK (UKR)

77kg
Kevin KUPI (ALB)
Malkhas AMOYAN (ARM)
Sanan SULEYMANOV (AZE)
Aik MNATSAKANIAN (BUL)
Antonio KAMENJASEVIC (CRO)
Oliver KRUEGER (DEN)
Marcos SANCHEZ (ESP)
Mikko PELTOKANGAS (FIN)
Johnny BUR (FRA)
Iuri LOMADZE (GEO)
Samuel BELLSCHEIDT (GER)
Christos KOUTSOURIDIS (GRE)
Zoltan LEVAI (HUN)
Luca DARIOZZI (ITA)
Paulius GALKINAS (LTU)
Alexandrin GUTU (MDA)
Juan AAK (NOR)
Patryk BEDNARZ (POL)
Aleksa ILIC (SRB)
Viktor NEMES (SRB)
Denis HORVATH (SVK)
Per Albin OLOFSSON (SWE)
Yunus BASAR (TUR)
Serhii KOZUB (UKR)

82kg
Samvel GRIGORYAN (ARM)
Michael WAGNER (AUT)
Rafig HUSEYNOV (AZE)
Rosian DERMANSKI (BUL)
Filip SACIC (CRO)
Bozo STARCEVIC (CRO)
Ranet KALJOLA (EST)
Gela BOLKVADZE (GEO)
Roland SCHWARZ (GER)
Georgios PREVOLARAKIS (GRE)
Erik SZILVASSY (HUN)
Mihail BRADU (MDA)
Exauce MUKUBU (NOR)
Branko KOVACEVIC (SRB)
Marc WEBER (SUI)
Kristoffer BERG (SWE)
Burhan AKBUDAK (TUR)
Yaroslav FILCHAKOV (UKR)

87kg
Vigen NAZARYAN (ARM)
Lukas STAUDACHER (AUT)
Islam ABBASOV (AZE)
Semen NOVIKOV (BUL)
Ivan HUKLEK (CRO)
Turpal BISULTANOV (DEN)
Andreas VAELIS (EST)
Lasha GOBADZE (GEO)
Hannes WAGNER (GER)
Nikolaos VARKAS (GRE)
David LOSONCZI (HUN)
Mirco MINGUZZI (ITA)
Martynas NEMSEVICIUS (LTU)
Marcel STERKENBURG (NED)
Arkadiusz KULYNYCZ (POL)
Nicu OJOG (ROU)
Zarko DICKOV (SRB)
Zurabi DATUNASHVILI (SRB)
Damian VON EUW (SUI)
Alex KESSIDIS (SWE)
Ali CENGIZ (TUR)
Artem MATIASH (UKR)

97kg
Artur ALEKSANYAN (ARM)
Markus RAGGINGER (AUT)
Arif NIFTULLAYEV (AZE)
Kiril MILOV (BUL)
Filip SMETKO (CRO)
Artur OMAROV (CZE)
Richard KARELSON (EST)
Arvi SAVOLAINEN (FIN)
Loic SAMEN (FRA)
Roberti KOBLIASHVILI (GEO)
Peter OEHLER (GER)
Laokratis KESIDIS (GRE)
Alex Gergo SZOKE (HUN)
Nikoloz KAKHELASHVILI (ITA)
Vilius LAURINAITIS (LTU)
Tyrone STERKENBURG (NED)
Felix BALDAUF (NOR)
Gerard KURNICZAK (POL)
Mario VUKOVIC (SRB)
Mihail KAJAIA (SRB)
Aleksandar STJEPANETIC (SWE)
Metehan BASAR (TUR)
Vladlen KOZLIUK (UKR)

130kg
David OVASAPYAN (ARM)
Sabah SHARIATI (AZE)
Marcel ALBINI (CZE)
Eerik PANK (EST)
Konsta MAEENPAEAE (FIN)
Iakobi KAJAIA (GEO)
Jello KRAHMER (GER)
Dariusz VITEK (HUN)
Danila SOTNIKOV (ITA)
Mantas KNYSTAUTAS (LTU)
Oskar MARVIK (NOR)
Rafal KRAJEWSKI (POL)
Alin ALEXUC CIURARIU (ROU)
Boris PETRUSIC (SRB)
Delian ALISHAHI (SUI)
Riza KAYAALP (TUR)
Mykhailo VYSHNYVETSKYI (UKR)

Mariya STADNIK (AZE)Mariya STADNIK (AZE) is eyeing her 10th European title. (Photo: UWW / Kadir Caliskan)

Women’s Wrestling

50kg
Mariya STADNIK (AZE)
Miglena SELISHKA (BUL)
Aintzane GORRIA GONI (ESP)
Julie SABATIE (FRA)
Szimonetta SZEKER (HUN)
Emanuela LIUZZI (ITA)
Gabija DILYTE (LTU)
Veronika RYABOVOLOVA (MKD)
Anna LUKASIAK (POL)
Emilia VUC (ROU)
Svenja JUNGO (SUI)
Evin DEMIRHAN (TUR)
Oksana LIVACH (UKR)

53kg
Elnura MAMMADOVA (AZE)
Marina RUEDA FLORES (ESP)
Anastasia BLAYVAS (GER)
Maria PREVOLARAKI (GRE)
Stalvira ORSHUSH (HUN)
Vestina DANISEVICIUTE (LTU)
Iulia LEORDA (MDA)
Marija SPIRKOVSKA (MKD)
Roksana ZASINA (POL)
Marija IGNJATOVIC (SRB)
Jonna MALMGREN (SWE)
Zeynep YETGIL (TUR)
Liliia MALANCHUK (UKR)

55kg
Ilona DYDIAK SEMKIV (AZE)
Tatiana DEBIEN (FRA)
Annika WENDLE (GER)
Erika BOGNAR (HUN)
Laura STANELYTE (LTU)
Mariana DRAGUTAN (MDA)
Katarzyna KRAWCZYK (POL)
Andreea Beatrice ANA (ROU)
Bediha GUN (TUR)
Mariia VYNNYK (UKR)

57kg
Zhala ALIYEVA (AZE)
Evelina NIKOLOVA (BUL)
Lana NOGIC (CRO)
Graciela SANCHEZ (ESP)
Jenna HEMIAE (FIN)
Mathilde RIVIERE (FRA)
Elena BRUGGER (GER)
Anna SZEL (HUN)
Jowita WRZESIEN (POL)
Evelina HULTHEN (SWE)
Elvira KAMALOGLU (TUR)
Alina HRUSHYNA (UKR)

59kg
Alyona KOLESNIK (AZE)
Kelsey BARNES (GBR)
Sandra PARUSZEWSKI (GER)
Nikolett SZABO (HUN)
Morena DE VITA (ITA)
Anastasia NICHITA (MDA)
Othelie HOEIE (NOR)
Anhelina LYSAK (POL)
JOVANA RADIVOJEVIC (SRB)
Eda TEKIN (TUR)
Yuliia TKACH (UKR)

62kg
Elis MANOLOVA (AZE)
Bilyana DUDOVA (BUL)
Lydia PEREZ TOURINO (ESP)
Viktoria VESSO (EST)
Ameline DOUARRE (FRA)
Luisa NIEMESCH (GER)
Elena ESPOSITO (ITA)
Mariana CHERDIVARA ESANU (MDA)
Grace BULLEN (NOR)
Magdalena GLODEK (POL)
Amina CAPEZAN (ROU)
Sara LINDBORG (SWE)
Selvi ILYASOGLU (TUR)
Iryna KOLIADENKO (UKR)

65kg
Birgul SOLTANOVA (AZE)
Mimi HRISTOVA (BUL)
Iva GERIC (CRO)
Nerea PAMPIN BLANCO (ESP)
Kendra DACHER (FRA)
Elma ZEIDLERE (LAT)
Natalia KUBATY (POL)
Kriszta INCZE (ROU)
Masa PEROVIC (SRB)
Busra EFE (TUR)
Tetiana RIZHKO (UKR)

68kg
Albina DRAZHI (ALB)
Nigar MIRZAZADA (AZE)
Yuliana YANEVA (BUL)
Gia KASTELAN (CRO)
Adela HANZLICKOVA (CZE)
Koumba LARROQUE (FRA)
Eyleen SEWINA (GER)
Noémi SZABADOS (HUN)
Danute DOMIKAITYTE (LTU)
Irina RINGACI (MDA)
Natalia STRZALKA (POL)
Zsuzsanna MOLNAR (SVK)
Tindra SJOEBERG (SWE)
Nesrin BAS (TUR)
Alla BELINSKA (UKR)

72kg
Sofiya GEORGIEVA (BUL)
Milla ANDELIC (CRO)
Pauline LECARPENTIER (FRA)
Lilly SCHNEIDER (GER)
Ilana KRATYSH (ISR)
Dalma CANEVA (ITA)
Patrycja SPERKA (POL)
Alexandra ANGHEL (ROU)
Emilija JAKOVLJEVIC (SRB)
Buse TOSUN (TUR)
Liudmyla PAVLOVETS TYCHYNA (UKR)

76kg
Martina KUENZ (AUT)
Marta BESEK (CRO)
Epp MAE (EST)
Cynthia VESCAN (FRA)
Francy RAEDELT (GER)
Christina PAPADOPOULOU (GRE)
Enrica RINALDI (ITA)
Kamile GAUCAITE (LTU)
Marion BYE (NOR)
Catalina AXENTE (ROU)
Fanni NAGY NAD (SRB)
Yasemin ADAR (TUR)
Anastasiia SHUSTOVA (UKR) 

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.