#WrestleZagreb

European Championships entry list

By Eric Olanowski & Vinay Siwach

ZAGREB, Croatia (March 28) -- The 2023 European Championships will see the return of 27 defending champions as we enter the Paris Olympics cycle.

Zagreb, Croatia will play host to the tournament from April 17 to 24 with all 10 Greco-Roman returning champions, nine freestyle champions and eight women's wrestling gold medalists. The three who are not entered are Zurabi IAKOBISHVILI (GEO) at 70kg, Taybe YUSEIN (BUL) at women's 62kg and Anna SCHELL (GER) at 72kg.

The number of countries participating in the tournament will be eligible to participate in the World Championships, the first event which will offer quotas for Paril Olympics.

Once again, Azerbaijan, Turkiye, and Georgia will be the biggest threat to the team title in freestyle with Azerbaijan begin led by Olympic silver medalist Haji ALIYEV (AZE) at 65kg.

Turkiye has Taha AKGUL (TUR) at 125kg while Suleyman ATLI (TUR) and Soner DEMIRTAS (TUR) are also part of the team.

It is expected to come down to 125kg final between Akgul and Geno PETRIASHVILI (GEO), another chapter in their storied career. Akgul won the final over Petriashvili last year.

A similar story is expected in Greco-Roman as the three countries are bringing top squads. Last year, Azerbaijan won both the team title with Turkiye finishing second and Georgia finishing third.

Greco-Roman will see a few rivalries also be resumed as both Eldaniz AZIZLI (GEO) and Nugzari TSURTSUMIA (GEO) are entered at 55kg. So are the finalists at 60kg -- Kerem KAMAL (TUR) and Edmond NAZARYAN (BUL). The finalists from 63kg, 77kg, 82kg, 87kg, 97kg and 130kg are also entered.

World champion Artur ALEKSANYAN (ARM) is returning to European Championships after three years. He is a six-time European champion -- five continental and one Games title.

In women's wrestling, Turkiye and Ukraine will once again be fighting for the team title like last year.

Ukraine has a stronger team than last year with the return of the Olympic bronze medalist at 62kg Iryna KOLIADENKO (UKR) and former world champion Yuliia TKACH (UKR) at 59kg. However, the absence of world silver medalist Oleksandra KHOMENETS (UKR) may hurt the nation.

Turkiye will be led by the world and European champion Yasemin ADAR (TUR) with Evin DEMIRHAN (TUR), Zeynep YETGIL (TUR), Nesrin BAS (TUR) and Bose TOSUN (TUR) also part of the team.

Mariya STADNIK (AZE) will be returning for yet another European Championships in her career and for the first time since 2021. She is a nine-time European champion which includes two Games titles.

Taha AKGUL (TUR)Taha AKGUL (TUR) defeated Geno PETRIASHVILI (GEO) in the 125kg final last year. (Photo: UWW / Kadir Caliskan)

Freestyle

57kg
Manvel KHNDZRTSYAN (ARM)
Aliabbas RZAZADE (AZE)
Ivaylo TISOV (BUL)
Levan METREVELI (ESP)
Valentin DAMOUR (FRA)
Roberti DINGASHVILI (GEO)
Horst LEHR (GER)
Simone PIRODDU (ITA)
Amir MAGOMEDSULTANOV (MDA)
Besir ALILI (MKD)
Razvan KOVACS (ROU)
Thomas EPP (SUI)
Suleyman ATLI (TUR)
Andrii YATSENKO (UKR)

61kg
Zelimkhan ABAKAROV (ALB)
Arsen HARUTYUNYAN (ARM)
Intigam VALIZADA (AZE)
Georgi VANGELOV (BUL)
Arman ELOYAN (FRA)
Shota PHARTENADZE (GEO)
Niklas STECHELE (GER)
Gamzatgadzsi HALIDOV (HUN)
Daniel POPOV (ISR)
Andrei VITAN (MDA)
Vladimir EGOROV (MKD)
Nikolai OKHLOPKOV (ROU)
Emrah ORMANOGLU (TUR)
Valentyn BLIASETSKYI (UKR)

65kg
Islam DUDAEV (ALB)
Vazgen TEVANYAN (ARM)
Haji ALIYEV (AZE)
Mikyay NAIM (BUL)
Carlos ALVAREZ (ESP)
Marwane YEZZA (FRA)
Edemi BOLKVADZE (GEO)
Andre CLARKE (GER)
Iszmail MUSZUKAJEV (HUN)
Joshua FINESILVER (ISR)
Colin REALBUTO (ITA)
Maxim SACULTAN (MDA)
Krzysztof BIENKOWSKI (POL)
Stefan COMAN (ROU)
Stevan MICIC (SRB)
Nino LEUTERT (SUI)
Hamza ALACA (TUR)
Erik ARUSHANIAN (UKR)

70kg
Arman ANDREASYAN (ARM)
Magomed KHANIEV (AZE)
Muhammad ABDURACHMANOV (BEL)
Ramazan RAMAZANOV (BUL)
Giorgi ELBAKIDZE (GEO)
Kevin HENKEL (GER)
Daniel ANTAL (HUN)
Gianluca TALAMO (ITA)
Nicolai GRAHMEZ (MDA)
Fati VEJSELI (MKD)
Patryk OLENCZYN (POL)
Marc DIETSCHE (SUI)
Daniel CHOMANIC (SVK)
Servet COSKUN (TUR)
Ihor NYKYFORUK (UKR)

74kg
Hrayr ALIKHANYAN (ARM)
Simon MARCHL (AUT)
Dzhabrail GADZHIEV (AZE)
Ali UMARPASHAEV (BUL)
Erik REINBOK (EST)
Avtandil KENTCHADZE (GEO)
Murad KURAMAGOMEDOV (HUN)
Mitchell FINESILVER (ISR)
Frank CHAMIZO (ITA)
Vasile DIACON (MDA)
Rasul SHAPIEV (MKD)
Szymon WOJTKOWSKI (POL)
Iakub SHIKHDZHAMALOV (ROU)
Malik AMINE (SMR)
Hetik CABOLOV (SRB)
Tobias PORTMANN (SUI)
Tajmuraz SALKAZANOV (SVK)
Soner DEMIRTAS (TUR)
Semen RADULOV (UKR)

79kg
Arman AVAGYAN (ARM)
Sabuhi AMIRASLANOV (AZE)
Mihail GEORGIEV (BUL)
Kreso SKUGOR (CRO)
Gabriel IGLESIAS (ESP)
Saifedine ALEKMA (FRA)
Vladimeri GAMKRELIDZE (GEO)
Georgios KOUGIOUMTSIDIS (GRE)
Csaba VIDA (HUN)
Eugeniu MIHALCEAN (MDA)
Ahmad MAGOMEDOV (MKD)
Maxim VASILIOGLO (ROU)
Akhsarbek GULAEV (SVK)
Muhammet AKDENIZ (TUR)
Vasyl MYKHAILOV (UKR)
Iman MAHDAVI (UWW)

86kg
Mushegh MKRTCHYAN (ARM)
Benjamin GREIL (AUT)
Abubakr ABAKAROV (AZE)
Ilia HRISTOV (BUL)
Taimuraz FRIEV (ESP)
Aimar ANDRUSE (EST)
Ruslan VALIEV (FRA)
Tariel GAPHRINDASHVILI (GEO)
Lars SCHAEFLE (GER)
Angelos KOUKLARIS (GRE)
Patrik PUESPOEKI (HUN)
Uri KALASHNIKOV (ISR)
Akhmedkhan TEMBOTOV (ITA)
Ivars SAMUSONOKS (LAT)
Domantas PAULIUSCENKO (LTU)
Ivan ICHIZLI (MDA)
Uvejs FEJZULAHU (MKD)
Sebastian JEZIERZANSKI (POL)
Andrei FRANT (ROU)
Myles AMINE (SMR)
Boris MAKOEV (SVK)
Fatih ERDIN (TUR)
Vladyslav PRUS (UKR)

92kg
Osman NURMAGOMEDOV (AZE)
Ahmed BATAEV (BUL)
Akhmed AIBUEV (FRA)
Miriani MAISURADZE (GEO)
Joshua MORODION (GER)
Matthew FINESILVER (ISR)
Ion DEMIAN (MDA)
Redjep HAJDARI (MKD)
Radoslaw MARCINKIEWICZ (POL)
Strahinja DESPIC (SRB)
Ermak KARDANOV (SVK)
Feyzullah AKTURK (TUR)
Illia ARCHAIA (UKR)

97kg
Sergey SARGSYAN (ARM)
Magomedkhan MAGOMEDOV (AZE)
Georgi DIMITROV (BUL)
Givi MATCHARASHVILI (GEO)
Erik THIELE (GER)
Vladislav BAITSAEV (HUN)
Benjamin HONIS (ITA)
Egzon SHALA (KOS)
Lukas KRASAUSKAS (LTU)
Radu LEFTER (MDA)
Magomedgadji NUROV (MKD)
Zbigniew BARANOWSKI (POL)
Samuel SCHERRER (SUI)
Batyrbek TSAKULOV (SVK)
Ibrahim CIFTCI (TUR)
Murazi MCHEDLIDZE (UKR)

125kg
Paris KAREPI (ALB)
Johannes LUDESCHER (AUT)
Giorgi MESHVILDISHVILI (AZE)
Georgi IVANOV (BUL)
Jose CUBA VAZQUEZ (ESP)
Geno PETRIASHVILI (GEO)
Gennadij CUDINOVIC (GER)
Azamat KHOSONOV (GRE)
Daniel LIGETI (HUN)
Abraham CONYEDO (ITA)
Ivan NEDEALCO (MDA)
Robert BARAN (POL)
Magomedgadzhi NURASULOV (SRB)
Taha AKGUL (TUR)
Oleksandr KHOTSIANIVSKYI (UKR)

Kiril MILOV (BUL)Kiril MILOV (BUL) is the defending champion at 97kg. (Photo: UWW / Kadir Caliskan)

Greco-Roman

55kg
Rudik MKRTCHYAN (ARM)
Eldaniz AZIZLI (AZE)
Stefan GRIGOROV (BUL)
Nugzari TSURTSUMIA (GEO)
Fabian SCHMITT (GER)
Artiom DELEANU (MDA)
Denis MIHAI (ROU)
Muhammet CAKIR (TUR)
Viacheslav BAIRAKTAR (UKR)

60kg
Bajram SINA (ALB)
Gevorg GHARIBYAN (ARM)
Nihat MAMMADLI (AZE)
Edmond NAZARYAN (BUL)
Nikolai MOHAMMADI (DEN)
Daniel BOBILLO (ESP)
Helary MAEGISALU (EST)
Leo TUDEZCA (FRA)
Pridon ABULADZE (GEO)
Christopher KRAEMER (GER)
Erik TORBA (HUN)
Melkamu FETENE (ISR)
Justas PETRAVICIUS (LTU)
Vitalie ERIOMENCO (MDA)
Michal TRACZ (POL)
Razvan ARNAUT (ROU)
Georgii TIBILOV (SRB)
Ardit FAZLJIJA (SWE)
Kerem KAMAL (TUR)
Viktor PETRYK (UKR)

63kg
Hrachya POGHOSYAN (ARM)
Aker SCHMID AL OBAIDI (AUT)
Taleh MAMMADOV (AZE)
Abu AMAEV (BUL)
Ivan LIZATOVIC (CRO)
Leri ABULADZE (GEO)
Krisztian KECSKEMETI (HUN)
Jacopo SANDRON (ITA)
Aleksandrs JURKJANS (LAT)
Victor CIOBANU (MDA)
Perica DIMITRIJEVIC (SRB)
Virgil BICA (SWE)
Ismail CULFA (TUR)
Oleksandr HRUSHYN (UKR)

67kg
Slavik GALSTYAN (ARM)
Hasrat JAFAROV (AZE)
Ivo ILIEV (BUL)
Luka IVANCIC (CRO)
Elmer MATTILA (FIN)
Tigran GALUSTYAN (FRA)
Joni KHETSURIANI (GEO)
Witalis LAZOVSKI (GER)
Krisztian VANCZA (HUN)
Shon NADORGIN (ISR)
Zaur KABALOEV (ITA)
Alexei HAHLOVSCHI (MDA)
Haavard JOERGENSEN (NOR)
Mateusz BERNATEK (POL)
Pedro DE MATOS (POR)
Mihai MIHUT (ROU)
Sebastian NAD (SRB)
Mate NEMES (SRB)
Andreas VETSCH (SUI)
Niklas OEHLEN (SWE)
Murat FIRAT (TUR)
Parviz NASIBOV (UKR)

72kg
Shant KHACHATRYAN (ARM)
Ulvu GANIZADE (AZE)
Deyvid DIMITROV (BUL)
Pavel PUKLAVEC (CRO)
Jakub BIELESZ (CZE)
Matias LIPASTI (FIN)
Ibrahim GHANEM (FRA)
Ramaz ZOIDZE (GEO)
Michael WIDMAYER (GER)
Robert FRITSCH (HUN)
Kristupas SLEIVA (LTU)
Valentin PETIC (MDA)
Roman PACURKOWSKI (POL)
Ali ARSALAN (SRB)
Michael PORTMANN (SUI)
Selcuk CAN (TUR)
Andrii KULYK (UKR)

77kg
Kevin KUPI (ALB)
Malkhas AMOYAN (ARM)
Sanan SULEYMANOV (AZE)
Aik MNATSAKANIAN (BUL)
Antonio KAMENJASEVIC (CRO)
Oliver KRUEGER (DEN)
Marcos SANCHEZ (ESP)
Mikko PELTOKANGAS (FIN)
Johnny BUR (FRA)
Iuri LOMADZE (GEO)
Samuel BELLSCHEIDT (GER)
Christos KOUTSOURIDIS (GRE)
Zoltan LEVAI (HUN)
Luca DARIOZZI (ITA)
Paulius GALKINAS (LTU)
Alexandrin GUTU (MDA)
Juan AAK (NOR)
Patryk BEDNARZ (POL)
Aleksa ILIC (SRB)
Viktor NEMES (SRB)
Denis HORVATH (SVK)
Per Albin OLOFSSON (SWE)
Yunus BASAR (TUR)
Serhii KOZUB (UKR)

82kg
Samvel GRIGORYAN (ARM)
Michael WAGNER (AUT)
Rafig HUSEYNOV (AZE)
Rosian DERMANSKI (BUL)
Filip SACIC (CRO)
Bozo STARCEVIC (CRO)
Ranet KALJOLA (EST)
Gela BOLKVADZE (GEO)
Roland SCHWARZ (GER)
Georgios PREVOLARAKIS (GRE)
Erik SZILVASSY (HUN)
Mihail BRADU (MDA)
Exauce MUKUBU (NOR)
Branko KOVACEVIC (SRB)
Marc WEBER (SUI)
Kristoffer BERG (SWE)
Burhan AKBUDAK (TUR)
Yaroslav FILCHAKOV (UKR)

87kg
Vigen NAZARYAN (ARM)
Lukas STAUDACHER (AUT)
Islam ABBASOV (AZE)
Semen NOVIKOV (BUL)
Ivan HUKLEK (CRO)
Turpal BISULTANOV (DEN)
Andreas VAELIS (EST)
Lasha GOBADZE (GEO)
Hannes WAGNER (GER)
Nikolaos VARKAS (GRE)
David LOSONCZI (HUN)
Mirco MINGUZZI (ITA)
Martynas NEMSEVICIUS (LTU)
Marcel STERKENBURG (NED)
Arkadiusz KULYNYCZ (POL)
Nicu OJOG (ROU)
Zarko DICKOV (SRB)
Zurabi DATUNASHVILI (SRB)
Damian VON EUW (SUI)
Alex KESSIDIS (SWE)
Ali CENGIZ (TUR)
Artem MATIASH (UKR)

97kg
Artur ALEKSANYAN (ARM)
Markus RAGGINGER (AUT)
Arif NIFTULLAYEV (AZE)
Kiril MILOV (BUL)
Filip SMETKO (CRO)
Artur OMAROV (CZE)
Richard KARELSON (EST)
Arvi SAVOLAINEN (FIN)
Loic SAMEN (FRA)
Roberti KOBLIASHVILI (GEO)
Peter OEHLER (GER)
Laokratis KESIDIS (GRE)
Alex Gergo SZOKE (HUN)
Nikoloz KAKHELASHVILI (ITA)
Vilius LAURINAITIS (LTU)
Tyrone STERKENBURG (NED)
Felix BALDAUF (NOR)
Gerard KURNICZAK (POL)
Mario VUKOVIC (SRB)
Mihail KAJAIA (SRB)
Aleksandar STJEPANETIC (SWE)
Metehan BASAR (TUR)
Vladlen KOZLIUK (UKR)

130kg
David OVASAPYAN (ARM)
Sabah SHARIATI (AZE)
Marcel ALBINI (CZE)
Eerik PANK (EST)
Konsta MAEENPAEAE (FIN)
Iakobi KAJAIA (GEO)
Jello KRAHMER (GER)
Dariusz VITEK (HUN)
Danila SOTNIKOV (ITA)
Mantas KNYSTAUTAS (LTU)
Oskar MARVIK (NOR)
Rafal KRAJEWSKI (POL)
Alin ALEXUC CIURARIU (ROU)
Boris PETRUSIC (SRB)
Delian ALISHAHI (SUI)
Riza KAYAALP (TUR)
Mykhailo VYSHNYVETSKYI (UKR)

Mariya STADNIK (AZE)Mariya STADNIK (AZE) is eyeing her 10th European title. (Photo: UWW / Kadir Caliskan)

Women’s Wrestling

50kg
Mariya STADNIK (AZE)
Miglena SELISHKA (BUL)
Aintzane GORRIA GONI (ESP)
Julie SABATIE (FRA)
Szimonetta SZEKER (HUN)
Emanuela LIUZZI (ITA)
Gabija DILYTE (LTU)
Veronika RYABOVOLOVA (MKD)
Anna LUKASIAK (POL)
Emilia VUC (ROU)
Svenja JUNGO (SUI)
Evin DEMIRHAN (TUR)
Oksana LIVACH (UKR)

53kg
Elnura MAMMADOVA (AZE)
Marina RUEDA FLORES (ESP)
Anastasia BLAYVAS (GER)
Maria PREVOLARAKI (GRE)
Stalvira ORSHUSH (HUN)
Vestina DANISEVICIUTE (LTU)
Iulia LEORDA (MDA)
Marija SPIRKOVSKA (MKD)
Roksana ZASINA (POL)
Marija IGNJATOVIC (SRB)
Jonna MALMGREN (SWE)
Zeynep YETGIL (TUR)
Liliia MALANCHUK (UKR)

55kg
Ilona DYDIAK SEMKIV (AZE)
Tatiana DEBIEN (FRA)
Annika WENDLE (GER)
Erika BOGNAR (HUN)
Laura STANELYTE (LTU)
Mariana DRAGUTAN (MDA)
Katarzyna KRAWCZYK (POL)
Andreea Beatrice ANA (ROU)
Bediha GUN (TUR)
Mariia VYNNYK (UKR)

57kg
Zhala ALIYEVA (AZE)
Evelina NIKOLOVA (BUL)
Lana NOGIC (CRO)
Graciela SANCHEZ (ESP)
Jenna HEMIAE (FIN)
Mathilde RIVIERE (FRA)
Elena BRUGGER (GER)
Anna SZEL (HUN)
Jowita WRZESIEN (POL)
Evelina HULTHEN (SWE)
Elvira KAMALOGLU (TUR)
Alina HRUSHYNA (UKR)

59kg
Alyona KOLESNIK (AZE)
Kelsey BARNES (GBR)
Sandra PARUSZEWSKI (GER)
Nikolett SZABO (HUN)
Morena DE VITA (ITA)
Anastasia NICHITA (MDA)
Othelie HOEIE (NOR)
Anhelina LYSAK (POL)
JOVANA RADIVOJEVIC (SRB)
Eda TEKIN (TUR)
Yuliia TKACH (UKR)

62kg
Elis MANOLOVA (AZE)
Bilyana DUDOVA (BUL)
Lydia PEREZ TOURINO (ESP)
Viktoria VESSO (EST)
Ameline DOUARRE (FRA)
Luisa NIEMESCH (GER)
Elena ESPOSITO (ITA)
Mariana CHERDIVARA ESANU (MDA)
Grace BULLEN (NOR)
Magdalena GLODEK (POL)
Amina CAPEZAN (ROU)
Sara LINDBORG (SWE)
Selvi ILYASOGLU (TUR)
Iryna KOLIADENKO (UKR)

65kg
Birgul SOLTANOVA (AZE)
Mimi HRISTOVA (BUL)
Iva GERIC (CRO)
Nerea PAMPIN BLANCO (ESP)
Kendra DACHER (FRA)
Elma ZEIDLERE (LAT)
Natalia KUBATY (POL)
Kriszta INCZE (ROU)
Masa PEROVIC (SRB)
Busra EFE (TUR)
Tetiana RIZHKO (UKR)

68kg
Albina DRAZHI (ALB)
Nigar MIRZAZADA (AZE)
Yuliana YANEVA (BUL)
Gia KASTELAN (CRO)
Adela HANZLICKOVA (CZE)
Koumba LARROQUE (FRA)
Eyleen SEWINA (GER)
Noémi SZABADOS (HUN)
Danute DOMIKAITYTE (LTU)
Irina RINGACI (MDA)
Natalia STRZALKA (POL)
Zsuzsanna MOLNAR (SVK)
Tindra SJOEBERG (SWE)
Nesrin BAS (TUR)
Alla BELINSKA (UKR)

72kg
Sofiya GEORGIEVA (BUL)
Milla ANDELIC (CRO)
Pauline LECARPENTIER (FRA)
Lilly SCHNEIDER (GER)
Ilana KRATYSH (ISR)
Dalma CANEVA (ITA)
Patrycja SPERKA (POL)
Alexandra ANGHEL (ROU)
Emilija JAKOVLJEVIC (SRB)
Buse TOSUN (TUR)
Liudmyla PAVLOVETS TYCHYNA (UKR)

76kg
Martina KUENZ (AUT)
Marta BESEK (CRO)
Epp MAE (EST)
Cynthia VESCAN (FRA)
Francy RAEDELT (GER)
Christina PAPADOPOULOU (GRE)
Enrica RINALDI (ITA)
Kamile GAUCAITE (LTU)
Marion BYE (NOR)
Catalina AXENTE (ROU)
Fanni NAGY NAD (SRB)
Yasemin ADAR (TUR)
Anastasiia SHUSTOVA (UKR) 

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.