#UWWAwards

Deng and Olli Among History Makers of the Year Recipients

Sunday, December 16, 2018 - 15:38 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 15) -- United World Wrestling has named China’s DENG Zhiwei, Finland’s Petra OLLI, and Russia’s Greco-Roman world team the History Makers of the Year award.

Deng Zhiwei captured a silver medal at the 2018 World Championships in Budapest, Hungary and became China’s first-ever freestyle world medalist. Prior to the 2018 World Championships, China had reached the bronze medal match four times and failed to win a bronze in each of those four matches.

Deng’s road to finals was sparked by a 4-1 opening round victory over Canada’s 2014 junior world champion, Amarveer DHESI. In the quarterfinals, the Chinese big-man outlasted defending world bronze medalist, Nicholas GWIAZDOWSKI (USA), 5-4. In the semifinals, Deng rolled pasted India’s Sumit SUMIT, 5-0, securing his spot in the Chinese wrestling record books.

After his semifinals win over Sumit, Deng said, “I’m always having dreams about wrestling, and I’ve dedicated my life to the sport for the past 16 years…Now I get to bring honor to my country.”

Deng ultimately fell short in the finals, dropping the 125kg gold-medal bout to Georgia’s two-time world champion, Geno PETRIASHVILI.

In women’s wrestling, Petra OLLI (FIN) improved on her 2015 World Championships silver medal finish when she avenged her Poland Open finals loss and hung on to beat Canada’s Danielle LAPPAGE, 6-5. Olli’s final win at 65kg granted Finland their first-ever women’s wrestling gold medal and first world title since Marko YLI-HANNUKSELA (FIN) won Greco-Roman gold at the 1997 Wroclaw, Poland World Championships.

In addition to her gold medal at the World Championships, Olli also won titles at the Klippan Lady Open, the International Ukrainian Tournament, and the European Championships.

In Greco-Roman, Russia made history by winning six of ten possible gold medals. Russia’s 2018 Greco-Roman team outdid their fellow countrymen who set the gold medal record when they won five world titles in 1994. The six Russian wrestlers who won gold medals in Budapest were Sergey EMELIN (60kg), Stepan MARYANYAN (63kg), Artem SURKOV (67kg), Aleksandr CHEKHIRKIN (77kg), Musa EVLOEV (97kg), and Sergey SEMENOV (125kg).

The Russian Federation finished the 2018 World Championships with a record of 37-6. Of those six Russian defeats, their opponents went on to win two golds and four bronze medals.

The next award to be released is the Biggest Rivalries of the Year award. That'll come out on Wednesday. 
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.