#UWWAwards

Deng and Olli Among History Makers of the Year Recipients

Sunday, December 16, 2018 - 15:38 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 15) -- United World Wrestling has named China’s DENG Zhiwei, Finland’s Petra OLLI, and Russia’s Greco-Roman world team the History Makers of the Year award.

Deng Zhiwei captured a silver medal at the 2018 World Championships in Budapest, Hungary and became China’s first-ever freestyle world medalist. Prior to the 2018 World Championships, China had reached the bronze medal match four times and failed to win a bronze in each of those four matches.

Deng’s road to finals was sparked by a 4-1 opening round victory over Canada’s 2014 junior world champion, Amarveer DHESI. In the quarterfinals, the Chinese big-man outlasted defending world bronze medalist, Nicholas GWIAZDOWSKI (USA), 5-4. In the semifinals, Deng rolled pasted India’s Sumit SUMIT, 5-0, securing his spot in the Chinese wrestling record books.

After his semifinals win over Sumit, Deng said, “I’m always having dreams about wrestling, and I’ve dedicated my life to the sport for the past 16 years…Now I get to bring honor to my country.”

Deng ultimately fell short in the finals, dropping the 125kg gold-medal bout to Georgia’s two-time world champion, Geno PETRIASHVILI.

In women’s wrestling, Petra OLLI (FIN) improved on her 2015 World Championships silver medal finish when she avenged her Poland Open finals loss and hung on to beat Canada’s Danielle LAPPAGE, 6-5. Olli’s final win at 65kg granted Finland their first-ever women’s wrestling gold medal and first world title since Marko YLI-HANNUKSELA (FIN) won Greco-Roman gold at the 1997 Wroclaw, Poland World Championships.

In addition to her gold medal at the World Championships, Olli also won titles at the Klippan Lady Open, the International Ukrainian Tournament, and the European Championships.

In Greco-Roman, Russia made history by winning six of ten possible gold medals. Russia’s 2018 Greco-Roman team outdid their fellow countrymen who set the gold medal record when they won five world titles in 1994. The six Russian wrestlers who won gold medals in Budapest were Sergey EMELIN (60kg), Stepan MARYANYAN (63kg), Artem SURKOV (67kg), Aleksandr CHEKHIRKIN (77kg), Musa EVLOEV (97kg), and Sergey SEMENOV (125kg).

The Russian Federation finished the 2018 World Championships with a record of 37-6. Of those six Russian defeats, their opponents went on to win two golds and four bronze medals.

The next award to be released is the Biggest Rivalries of the Year award. That'll come out on Wednesday. 
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.