U23 World C'ships

Demirhan and Laroqque Advanced to Women’s Wrestling Finals

Friday, November 24, 2017 - 15:05 By Taylor Miller

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BYDGOSZCZ, Poland – The final four women’s freestyle finals are set for the inaugural U23 World Championships for Friday night in Bydgoszcz, Poland. The finals feature two Senior World bronze medalists among several other Junior and Cadet World champions.

U23 World finalists Evin DEMIRHAN (TUR) and Koumba LARROQUE (FRA) each brought home bronze hardware from this year’s Senior World Championships in Paris, France, in August at 48 kg and 69 kg, respectively.

Tonight Islamic Solidarity Games finalist and three-time World bronze medalist Demirhan seeks her first World gold medal, while Larroque is chasing her second.


Demirhan raced to the finals, taking out three-time World medalist Rina Okuno of Japan in the quarterfinals and 2015 Junior World champion and two-time World medalist Turkan Nasirova of Azerebaijan in the semifinals.

In the finals, she’ll go up against 2017 Senior Asian Championships silver winner Ritu RITU (IND).

Ritu escaped Jiang ZHU (CHN), who appeared to score a winning takedown at the final buzzer of the semifinals, but no points were awarded as the clock expired.

Larroque, a 2016 Junior World champion and 2015 Cadet World champion, picked up decisive wins en route to her fourth World final.

For 69 kg gold, she’ll face Naruha MATSUYUKI (JPN), who took fifth at the Juinor World Championships in Tampere, Finland, this summer. Matsuyuki won the 2016 Cadet Asian Championships.

There are two other Japanese wrestlers looking for gold tonight, including Miho IGARASHI and Yui SAKANO.

Igarashi, a three-time World champion, advanced to the 53 kg finals, where she will battle 2017 Senior Asian Championships bronze medalist.

A close 3-0 win over two-time Junior World bronze medalist Kayla MIRACLE (USA) put 2011 Cadet World champion Sakano in the 60 kg finals.

Looking to continue Japan’s dominant run in the finals, Sakano will take on Ilona PROKOPEVNIUK (UKR), who finished fifth at the 2017 Junior World Championships.

So far, Team Japan has sent seven of its eight women’s freestyle wrestlers to the U23 World finals this week.

The finals are set to begin at 6 p.m. local time (12 p.m. U.S. ET).

Finals matchups
48 kg
Gold - Ritu RITU (IND) vs. Evin DEMIRHAN (TUR)
Bronze - Rina OKUNO (JPN) vs. Turkan NASIROVA (AZE)
Bronze - Miglena Georgieva SELISHKA (BUL) vs. Jiang ZHU (CHN)

53 kg
Gold - Qi ZHANG (CHN) vs. Miho IGARASHI (JPN)
Bronze - Ekaterina POLESHCHUK (RUS) vs. Khrystyna BEREZA (UKR)
Bronze - Otgonjargal GANBAATAR (MGL) vs. Amy Ann FEARNSIDE (USA)

60 kg
Gold - Yui SAKANO (JPN) vs. Ilona PROKOPEVNIUK (UKR)
Bronze - Yuliya PISARENKA (BLR) vs. Gantuya ENKHBAT (MGL)
Bronze - Tetiana OMELCHENKO (AZE) vs. Kayla Colleen Kiyoko MIRACLE (USA)

69 kg
Gold - Naruha MATSUYUKI (JPN) vs. Koumba Selene Fanta LARROQUE (FRA)
Bronze - Yudari SANCHEZ RODRIGUEZ (CUB) vs. Khanum VELIEVA (RUS)
Bronze - Danute DOMIKAITYTE (LTU) vs. Divya KAKRAN (IND)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.