#OffTheMat

A Day in the Life of Olympic champion Jordan Burroughs

By Eric Olanowski

PHILADELPHIA, United States (January 11) --- Jordan BURROUGHS (USA) gave us a rare glimpse into what a day in his life looks like chasing a second Olympic title while being a father of four, husband and six-time world champion.

Burroughs started his day by waking up at 5:45 am. At 6:00 am, he made his way down to his gym, conveniently located a few floors below his apartment, for an ISO-movement/functional mobility workout with Conor Millstein.

After his hour-long morning workout, Burroughs took a little more than an hour to himself, showering and answering business emails, before his four kids and wife woke up.

At 9:00 am, Burroughs went down to the lobby of his high rise to grab his groceries before sitting down for his favorite meal of the day, breakfast, with his wife, Lauren, and four kids, Beacon, Ora, Rise and Banner.

Following breakfast, Burroughs sat down at the family kitchen table for bible study and a Spanish lesson with his two oldest kids, Beacon and Ora.

Around 10:30 am, Burroughs packed his bags for practice and turned his kids over to Lauren. Then, he drove 20 minutes to the Pennsylvania Region Training Center, where he practiced from 11:00 am - 1:00 pm.

Once practice was in the rearview, Burroughs made his way to Vibes Barbershop for a 2:00 pm haircut with his barber, @crafty.lou.

After getting a fresh cut at Vibes Barbershop, Burroughs went home to prepare for the Pennsylvania Regional Training Center's Evening Of Celebration, a night to celebrate Jordan winning his sixth world title and the successes of his fellow PRTC athletes.

Burroughs arrived at the Evening Of Celebration dinner at 17:10. He spent an hour mingling with guests and friends before wrapping up his 15-hour day with a speech.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS