#WrestleRome

Colossal Rematch of Olympic Champs Brewing at 76kg

Tuesday, March 2, 2021 - 14:04 By Eric Olanowski

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Natalia VOROBEVA (RUS) will make her ascent back up to 76kg at the Matteo Pellicone (March 4-7), which could set up a colossal Ranking Series rematch with fellow Olympic champion Erica WIEBE (CAN).

Vorobeva, the reigning world and European champion at the non-Olympic weight of 72kg, is moving up to 76kg with hopes of becoming the first non-Japanese woman ever to win a pair of Olympic gold medals. She won the London Olympic Games and settled for a Rio Olympic silver medal.

But before she tries to win a second Olympic gold, she has her eyes set on avenging her loss to Wiebe from the ’19 City of Sassari finals, where her Canadian foe grabbed a massive fall in just over two minutes.

When the pair of Olympic champs met at the ’19 City of Sassari finals, the match was pegged as arguably the most anticipated women’s wrestling match in Ranking Series herstory -- but the match was short-lived.

Wiebe ducked a front headlock attempt from Vorobieva and used an unorthodox inside leg hook to throw the Russian to her back for the fall. “The secret to my success is I’m pretty dangerous from every position,” Wiebe said when asked out the unconventional maneuver she used to pick up the fall. The Budapest world bronze medalist went on to say, “I wanted to go out there and compete. I wanted to make (Vorobeva) uncomfortable. I knew if I got her on her back, I wanted to stick her.”

The women's wrestling draws comes out Friday (March 5) morning at 8:00 (local time). For now, we'll have to patiently wait to see if the colossal matchup is going to happen!

The Matteo Pellicone kicks off on Thursday (March 4), with women’s wrestling action getting underway on Friday. You can follow all the action live on www.unitedworldwrestling.org.

SCHEDULE
Wednesday
18:00: Technical conference – all teams

Thursday
8:00: Medical Examination, Weigh-in & Draw GR 55-60-63-67-87-97-130kg
10:30 :Qualification rounds & repechage GR – 55-60-63-67-87-97-130kg
17:00: Opening Ceremony
18:00: Finals GR – 55-60-63-67-87-97-130kg

Friday
8:00: Medical Examination, Weigh-in and Draw GR – 72-77-82kg & WW – 57-62-68-76kg
10:30 : Qualification rounds & repechage GR – 72-77-82kg & WW – 57-62-68-76kg
18:00: Finals GR – 72-77-82kg & WW – 57-62-68-76kg

Saturday
8:00: Medical Examination, Weigh-in and Draw WW – 50-53-55-59-65-72kg & FS – 97-125kg
10:30: Qualification rounds & repechage WW – 50-53-55-59-65-72kg & FS – 97-125kg
18:00: Finals WW – 50-53-55-59-65-72kg & FS – 97-125kg

Sunday
8:00: Medical Examination, Weigh-in and Draw FS – 57-61-65-70-74-79-86-92kg
10:30: Qualification rounds & repechage FS – 57-61-65-70-74-79-86-92kg
18:00: Finals FS – 57-61-65-70-74-79-86-92kg

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.