#WrestleBelgrade

Chamizo Storms into FS Finals, Russia Advances 3

By United World Wrestling Press

BELGRADE, Serbia (December 16) -- Two-time world champion Frank CHAMIZO (ITA) stormed into the 74kg finals on the first day of freestyle competition at the Individual World Cup in Belgrade, Serbia.

The 28-year-old Chamizo, a 2016 Olympic bronze medalist, finished the day 4-0, capped off by a 10-0 technical superiority over Azamat NURYKAU (BLR) in the semifinals. After getting a pair of takedowns in the opening period, Chamizo blew the match open in the second period after a four-point takedown, which was challenged and upheld. He then finished the match with a step out. 

Chamizo will meet Razambek ZHAMALOV (RUS) in the 74kg final. Zhamalov moved into the 74kg final with a 5-0 shutout over Tajmuraz SALKAZANOV (SVK). The Russian scored his first three points off step outs before adding a two-point exposure late in the match off a desperation attempt by Salkazanov.

Zhamalov was one of four semifinal winners for Russia on Wednesday. Russia's other semifinal winners included Zavur UGUEV (57kg), Alikhan ZHABRAILOV (92kg) and Shamil SHARIPOV (125kg).

Two-time world champion Zavur UGUEV (RUS) advanced to the 57kg final (Photo: Kadir CALISKAN, UWW)

The two-time world champion Uguev earned his spot in the 57kg final with a fall over two-time cadet world champion Rahman AMOUZADKHALILI (IRI). The first period was competitive, with Uguev holding a 2-1 lead at the break. In the second period, Ugaev was able to expose Amouzadkhalili before getting the fall. He will face Arsen HARUTYUNYAN (ARM) in the 57kg final. The Armenian earned a 7-4 win over Stevan MICIC (SRB) in the semifinals. 

Zhabrailov was dominant in his 92kg semifinal, rolling to a 10-0 technical superiority over Arkadzi PAHASIAN (BLR). He quickly went up 6-0 after a takedown and a pair of gut wrenches. Zhabrailov ended the match with a takedown and two-point exposure. 

Georgii RUBAEV (MDA) came from behind to win in his semifinal at 92kg (Photo: Gabor MARTIN, UWW)

Georgii RUBAEV (MDA) won the other 92kg semifinal with a comeback victory over Gadzhimurad MAGOMEDSAIDOV (AZE). Magomedsaidov was in control for much of the match. He scored his first point off a passivity before getting a takedown to go up 3-0, which he took into the break. The Azerbaijani wrestler extended his lead to 5-0 in the second period after a takedown. The tide turned, however, in the second period when Rubaev countered an attack and threw Magomedsaidov for four points. The call was challenged and upheld, giving Rubaev the 5-5 criteria lead. He would then hold on for the victory. 

Shamil SHARIPOV (RUS) was dominant in his semifinal match at 125kg (Photo: Gabor MARTIN, UWW)

Russia's fourth semifinal winner, Sharipov, advanced to the gold-medal match with a 13-2 technical superiority over Dzianis KHRAMIANKOU (BLR). After going up 4-0 after the opening period, Sharipov added three more takedowns and a step out before ending the match with a gut wrench.  

Robert BARAN (POL) advanced to the 125kg final with a 6-0 shutout over Aiaal LAZAREV (KGZ). Baran held a narrow 1-0 lead before pulling away in the second period on the strength of a takedown, step out and two-point exposure off a crotch lift. 

At 70kg, Haydar YAVUZ (TUR) blanked Islambek OROZBEKOV (KGZ) 6-0 to reach the 70kg final. He will face Magomedmurad GADZHIEV (POL) for gold. GADZHIEV won by injury default over Chermen VALIEV (RUS) in his semifinal match.

Freestyle Semifinal Results

57kg
Zavur UGUEV (RUS) df. Rahman Mousa AMOUZADKHALILI (IRI) by VFA, 4-1
Arsen HARUTYUNYAN (ARM) df. Stevan Andria MICIC (SRB) by VPO1, 7-4

70kg
Magomedmurad GADZHIEV (POL) df. Chermen VALIEV (RUS) by VIN, 0-0
Haydar YAVUZ (TUR) df. Islambek OROZBEKOV (KGZ) by VPO, 6-0

74kg
Razambek ZHAMALOV (RUS) df. Tajmuraz Mairbekovic SALKAZANOV (SVK) by VPO, 5-0
Frank CHAMIZO MARQUEZ (ITA) df. Azamat NURYKAU (BLR) by VSU, 10-0

92kg
Alikhan ZHABRAILOV (RUS) df. Arkadzi PAHASIAN (BLR) by VSU, 10-0
Georgii RUBAEV (MDA) df. Gadzhimurad MAGOMEDSAIDOV (AZE) by VPO1, 5-5

125kg
Robert BARAN (POL) df. Aiaal LAZAREV (KGZ) by VPO, 6-0
Shamil SHARIPOV (RUS) df. Dzianis KHRAMIANKOU (BLR) by VSU1, 13-2
 

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.