#WrestleFaenza

Cadet European Championship Preview

Sunday, June 16, 2019 - 13:31 By Eric Olanowski

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FAENZA, Italy (June 16) – The entry list for the Cadet European Championships boasts over 515 athletes from 37 countries, but five wrestlers in particular head to Faenza, Italy, looking to repeat as cadet European champion. 

There will be five wrestlers looking to defend their titles from last year’s Skopje Cadet European Championships. Freestyle wrestling lacks a returning champion, but Greco-Roman features four 2018 champs, while women’s wrestling has one wrestler looking to repeat. 

Stepan STARODUBTSEV (RUS), who’ll compete at 71kg, will have the toughest road to repeat as continental champion. Last year, Starodubtsev defeated Moldova’s Alexandrin GUTU in the finals to win his first continental title. This year, he’ll likely have to do the same to repeat as a European champion. Since that loss to Starodubtsev in last year’s European finals, Gutu went undefeated and won golds at the Balkans, the cadet world championships then capped his year off with a title-winning performance at the Youth Olympic Games in Buenos Aires, Argentina, where he avenged his loss against Starodubtsev in the gold-medal bout.

The pair begin their run to a European title on Tuesday and close out the Greco-Roman portion of the tournament on Wednesday. 

Greco-Roman’s also has three other returning champions. They are Edmond Armen NAZARYAN (BUL), Dimitri KHACHIDZE (GEO), Mukhammad EVLOEV (RUS). They’ll wrestle at 51kg, 55kg, and 92kg, respectively. 

Women’s wrestling's returning champion, Anastasiya YANOTAVA (BLR), is set to wrestle at 49kg. She’s the only returning medalist in her weight and is expected to repeat as European champions. 

Starting Monday, the Pala Cattani Arena will be the host site for this year’s Cadet European Championships. The seven-day tournament beings on Monday morning and will last until Sunday. You can follow all the action live on www.unitedworldwrestling.org.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.