#WrestleBucharest

Bulgaria's Reigning World and Euro Champ Yusein Headlines Friday Night's Finals

By Eric Olanowski

BUCHAREST, Romania (April 10) - Taybe YUSEIN (BUL) was one of two reigning world and European champion that competed on the fourth day of wrestling at the European Championships, but the Bulgarian was the only double defending champion who made it to Friday night’s finals. The second, Petra OLLI (FIN), was upset in the semifinals and will compete for a bronze medal on Friday night. 

In the 62kg semifinals, top-ranked returning world and European champion Yusein stuck two-time European bronze medalist Tetiana OMELCHENKO (AZE) in just 43 seconds, locking up her second consecutive trip to the European finals. 

Yusein will wrestle Aurora CAMPAGNA (ITA), who's finals birth is a vast improvement on her ninth-place finish from a year ago. In her semifinals match, Campagna outlasted Sweden’s 2017 U23 world bronze medalist Moa NYGREN (SWE) in a nail biter, reaching the gold-medal bout with a 4-3 victory.


Tetyana KIT was one of three Ukrainian wrestlers who will compete on Friday night for a gold medal. (Photo: Gabro Martin)

Meanwhile, Ukraine, who sits in the lead after claiming three gold medals on Day 4 added three more finalists to their overall total, bringing the gold-medal participant total to six. 

Their three potential champions are Lilya HORISHNA, Tetyana KIT and Alina BEREZHNA STADNIK MAKHYNIA (UKR), who’ll wrestle for the gold medals at 53kg,  57kg, and 72kg respectively.

At 53kg, two-time U23 European champion Lilya Horshna halted Jessica BLASZKA (NED) from the becoming first-ever women’s wrestling European finalist from the Netherlands with a 6-1 victory. 

Horshna will wrestle Russia’s returning European champion Stalvira ORSHUSH (RUS), who defeated 2017 world champion and No. 17-ranked Vanesa KALADZINSKAYA (BLR) at the European championships. Last year, Orshush beat Valadzinskaya in the finals, and this year, it was in the semifinals, where she picked up the 2-2 criteria win. 

In the semifinals at 57kg, Kit was down 6-4 as time expired against Anastasia NICHITA (MDA), but a late successful Ukrainian challenge gave Kit the 6-6 win on criteria. 

She’ll wrestle Hungary’s fifth-ranked Emese BARKA (HUN). Barka came out on top of her semifinals match against reigning European silver medalist Mimi Nikolova HRISTOVA (BUL), 11-3.  The Holland wrestler ended the opening three minutes with a 5-0 lead, and tacked on six additional points, inserting herself into the continental finals with the eight-point win. 


Alina BEREZHNA STADNIK MAKHYNIA (UKR) will wrestle for a European gold medal for the fourth time in her career. She's walked away with a gold medal twice. (Photo: Martin Gabor) 

In the 72kg semifinals, two-time champion Alina Berezhna Stadnik glued returning European bronze medalist Alexandra Nicoleta ANGHEL (ROU) back to the mat for the fall and will wrestle for a gold medal in the European Championships for the fifth time in her career. 

The Ukranian wrestler will take on Anna Carmen SCHELL (GER), who was up 7-4 on No. 15 Tatiana KOLESNIKOVA MOROZOVA (RUS) when she picked up the fall. 

Elis MANOLOVA (AZE) pinned defending world and European champion Petra Maarit OLLI (FIN) to reach the finals. (Photo: Gabor Martin)

The last finals match up that was settled was at 65kg.

Romania’s Kriszta INCZE outlasted reigning two-time U23 European champion Mariia KUZNETSOVA (RUS), 3-2, and will take on Azerbaijan’s Elis MANOLOVA for the 65kg gold medal. Manolova stuck returning world and European champion Petra Maarit OLLI (FIN) in the semifinals and earned her second consecutive trip to the European finals. 

The Day 5 finals begin on Friday at 18:00 (local time) and can be followed at www.unitedworldwrestling.org.

RESULTS
53kg
GOLD -Stalvira ORSHUSH (RUS) vs. Lilya HORISHNA (UKR)
SEMIFINAL - Stalvira ORSHUSH (RUS) df. Vanesa KALADZINSKAYA (BLR), 2-2 
SEMIFINAL - Lilya HORISHNA (UKR) df. Jessica Cornelia Francisca BLASZKA (NED), 6-1

57kg 
GOLD - Tetyana KIT (UKR) vs. Emese BARKA (HUN)
SEMIFINAL - Tetyana KIT (UKR) df. Anastasia NICHITA (MDA), 6-6
SEMIFINAL - Emese BARKA (HUN) df. Mimi Nikolova HRISTOVA (BUL), 11-3 

62kg
GOLD - Aurora CAMPAGNA (ITA) vs. Taybe Mustafa YUSEIN (BUL)
SEMIFINAL - Aurora CAMPAGNA (ITA) df. Moa Lena Maria NYGREN (SWE) 
SEMIFINAL - Taybe Mustafa YUSEIN (BUL) df. Tetiana OMELCHENKO (AZE), via fall 

65kg
GOLD - Kriszta Tunde INCZE (ROU) vs. Elis MANOLOVA (AZE)
SEMIFINAL - Kriszta Tunde INCZE (ROU) df. Mariia KUZNETSOVA (RUS), 4-3 
SEMIFINAL - Elis MANOLOVA (AZE) df. Petra Maarit OLLI (FIN), via fall 

72kg
GOLD - Anna Carmen SCHELL (GER) vs. Alina BEREZHNA STADNIK MAKHYNIA (UKR)
SEMIFINAL - Anna Carmen SCHELL (GER) df. Tatiana KOLESNIKOVA MOROZOVA (RUS) 
SEMIFINAL - Alina BEREZHNA STADNIK MAKHYNIA (UKR) df. Alexandra Nicoleta ANGHEL (ROU)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.