#development

British Wrestling Association Hosts Two-Day Referee Conference

By United World Wrestling Press

MANCHESTER, United Kingdom – The British Wrestling Association (BWA) recently hosted an inaugural Referee Conference in Manchester, UK on April 9-10. This seminar was done in conjunction with the UWW Development Department and conducted by Mr. Carlos Garcia (ESP). The course had 16 participants from the BWA and included four current UWW referees and 12 national referees, with four of them being new. 

“With some of our UWW Officials seeking upgrades in the near future, the conference provided a fantastic opportunity to learn from Carlos Garcia who was a key feature in making the whole weekend a success. The conference was incredibly well received by our officials, and it is our intention to make this an annual activity following UWW's annual publication of rule changes," said Craig Anthony, CEO of the British Wrestling Association.

GBRParticipants of the British Wrestling Association's (BWA) two-day course go through a practical training session. (Photo: David Morgan)

The goal of the course was to provide training on the new rules and focus on some of the more challenging areas for referees. The referees participated in theoretical and practical sessions during the two-day course that included the work in the following areas:  the new 2022 rule changes, takedown and control, out of bound situations, risk vs no risk, passivity, fleeing the mat/hold, referee mechanics, positioning during a bout, and mat chairman responsibilities.

“All participants showed great interest and commitment during the course. They asked many great questions and collaborated with the other participants.  All in all, it was very pleasant to work with them” said Carlos Garcia.

"British Wrestling's inaugural Referee Conference was an important step in our continued growth and efforts to build back better from the Coronavirus pandemic. After such a long time off the mat for many of our domestic referees, it was important for us to schedule an update on rule changes as well as to continue their development and raise officiating standards as a key part of the competition experience,” said Craig Anthony.  This seminar is part of their 2021-'25 strategic plan to “Develop the wrestling workforce to deliver the best combat sport experience in the UK.” 

This is just one of the many activities that have helped BWA grow over the past few years. “Since British Wrestling started its new strategic plan 2021-'25, everybody seems to be fully committed to further developing wrestling in the UK.  And you can see it and feel it in the way everybody performs and collaborates with the same goal:  compete at the highest level,” said Carlos Garcia.

Photos were taken by David Morgan (On the Mat | Flickr/On The Mat (@onthematuk) • Instagram)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.