Beach wrestling

Brackets Released For 2018 Beach Wrestling World Championships

Friday, October 5, 2018 - 22:12 By United World Wrestling Press

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SARIGERME, Turkey (October 5) – Brackets for the 2018 Beach Wrestling World Championships were released on Friday night, with defending champions Turkey set to their defend their title in the coastal city of Sarigerme. 

In all five individual champions will be returning to Turkey to defend their titles. To do so they'll need to navigate a field of seasoned veterans, and first-time beach wrestlers with international experience in other styles.

Defending senior men’s 70kg division champion Semen RADULOV (UKR) will need to work his way past a loaded field of 20 competitors should he want to take the Group A title. Meanwhile, United States' Michael PETERS loooks to improve on his medal performance from a year ago and upgrade to gold. Greco-Roman European medalist Konstantine KHABALASHVILI (GEO) has entered Group C and could be a standout performer. Frank ANDERSEN (NOR) comes back to Turkey looking to capture a podium finish in Group E.

At 90kg Muhammed INAM (PAK) will be starting his day in Group A. He took home gold last year, but to make the medal rounds he will first need to get past the tough Norwegian Bo BERGEN (NOR). Anton CHUIEV (UKR) fell short in last year's quarterfinal last year, but comes into Group D with a lot to prove. Christos SAMARTSIDIS (GRE), who took off last year's championships having medaled in year's previous, will start in the tough Group C.

Francesca INDELICATO (ITA) is the defending champion in the Women’s 60kg division, but will need to get past Rikke BUGGE (NOR) and  Mihaela Denisa BARBULESCU (ROU). Bugge is part of the large Norwegian team that is in the hunt for the team title in the women’s division. Another Norwegian to watch is Charlotte SKAUEN (NOR) at 70kg. If she makes it out of Group A, she is likely to face teammate, Cesilie Hoeivik MAGNUSSEN (NOR) who is a favorite in Group B. Both will need to beat tough opponents from Turkey and Romania.

Click here: https://bit.ly/2OH12Cr for the full brackets.

Watch the matches live on United World Wrestling. The actions begins at 7am (GMT).

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.