#WrestleOslo

Berg Among Four Who Announced Retirement in Oslo

By Vinay Siwach

OSLO, Norway (October 14) -- The Oslo World Championships witnessed a special moment on the penultimate day of the competition when Norway's Olympic medalist Stig BERGE (NOR) announced his retirement from the sport in front of his home fans. The Jordal Amfi arena saw a sea of fans bid farewell to the Greco-Roman wrestler who won a bronze medal at the Rio Olympics 2016. 

In his final tournament, Berge was looking good for a medal but his run was cut short when he suffered a loss in the quarterfinals. The hopes of a repechage round were also dashed when lost in the semifinal of the 67kg weight class.

President Lalovic welcomed King of Norway HARALD V to the '21 World Championshipns in Oslo. (Photo: Kadir Caliskan)

On the special occasion, the King of Norway HARALD V was also present in the arena and was greeted by the president of United World Wrestling Nenad LALOVIC. The two were given a grand reception in the arena and both watched the bouts on Saturday.

The 38-year-old, who left his singlets on the mat Sunday, brought his son to the mat as the crowd gave him standing ovation for a career which included a bronze medal at the Olympics, bronze at World Championships and three silver medals at European Championships.

He was not the only wrestler to retire in Oslo. Three other wrestlers also hanged their bouts from the sport.

Rio Olympian Chakir ANSARI (MOR) signaled his retirement by leaving his shoes on the mat at the '21 Oslo World Championships. (Photo: Kadir Caliskan)

Freestyle wrestler Chakir ANSARI (MOR), Egypt women's wrestling legend Samar HAMZA (EGY) and Japan's Greco-Roman wrestler SHIYOMADA (JPN) also ended their careers with Ansari being the first of the lot.

Ansari wrestled on the first day of the competition and after his loss to Arman ELOYAN (FRA), he left his shoes on the mat, a mark of retirement in wrestling. Incidentally, the two-time Olympian wrestled for France until 2014 before moving to Morocco.

Hamza had a fairytale ending to her career, etching her name in history books as she became her country's first-ever female wrestler to win a medal at the annual event. She defeated Kiran GODARA (IND) in the 76kg bronze medal bout to return home with the bronze. Hamza has previously wrestled at two Olympics and finished 10th in Tokyo.

Shiyomada could have shocked the world when he led Olympic champion 6-1 in their opening round bout. He then tried a big body-lock throw but ended on his back, a position Mohammadreza GERAEI (IRI) held and secured a pin for the win. In the repechage round, Shiyomada lost to Hasart JAFAROV (AZE).

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.