European Games

Beleniuk, Aleksanyan, Hryshchanka Claim Golds on Final Day of European Games

By United World Wrestling Press

MINSK, Belarus (June 30) - Artur ALEKSANYAN (ARM), one of the world's most decorated Greco-Roman wrestlers, can now add European Games gold medalist to a resume that includes an Olympic gold, three world titles and four European titles.

The 27-year-old Armenian shut out local favorite Aliaksandr HRABOVIK (BLR) 5-0 in the gold-medal match at 97kg in Greco-Roman on the final day of the European Games at the Minsk Sports Palace.

Aleksanyan scored a passivity point in the first period and led 1-0 at the break. He pulled away in the second period, going up 3-0 before executing a gut wrench with a little over a minute remaining in the match.

World No.1 Zhan BELENIUK (UKR) claimed the gold medal at 87kg, improving on his silver-medal performance at the previous European Games in 2015. Beleniuk, a 2015 world champion and 2016 Olympic silver medalist, defeated multiple-time U23 world medalist Islam ABBASOV (AZE) 3-1 in the gold-medal match. It was a rematch of this year's European Championships gold-medal match at 87kg, which Beleniuk won 5-1. 

On Sunday, the 28-year-old Ukrainian scored first off a passivity and then used a gut wrench to go up 3-0 in the first period. Abbasov, ranked No.5 in the world, would add a point off a passivity in the second period, but Beleniuk would hang on to win by two. He celebrated with a victory dance on the mat. 

Kiryl HRYSHCHANKA (BLR) sent the home crowd into a frenzy by winning a gold medal at 130kg in the final wrestling match of the European Games. He topped multiple-time European medalist Iakobi KAJAIA (GEO) 5-1 in the finals. The Belarusian heavyweight went down 1-0 before turning the tables. With Kajaia looking for a turn in par terre, Hryshchanka reversed the action and put the Georgian in trouble, nearly securing a fall and gaining two points in the process. He then used an exposure to go up 4-1. He would add a passivity point in the final period to win by four. 

World No.4 Viktor LORINCZ (HUN), a two-time world bronze medalist, earned a bronze medal at 87kg by defeating Ivan HUKLEK (CRO) 7-1. The other bronze medal at 87kg was won by Arkadiusz KULYNYCZ (POL), who picked up a 7-1 victory over Radzik KULIYEU (BLR). Kulynycz trailed at the break before scoring seven unanswered points in the second period. 

Felix BALDAUF (NOR), a 2017 European champion, took home a bronze medal at 97kg with a 6-1 win over Olympic bronze medalist Cenk ILDEM (TUR). Two-time U23 world champion Aleksandr GOLOVIN (RUS) rebounded from a semifinal loss to Aleksanyan to beat Revazi NADAREISHVILI (GEO) 5-1 for a bronze medal at 97kg.

A pair of 2016 Olympic bronze medalists won bronze medals at 130kg, Sergey SEMENOV (RUS) and Sabah SHARIATI (AZE). Semenov, a returning world champion, dominated Mykola KUCHMII (UKR) 10-1. Shariati edged Oskar MARVIK (NOR) 3-2, scoring the go-ahead takedown with just under two minutes remaining.  It's Shariati's second European Games medal as he won a silver medal in 2015. 

RESULTS

Greco-Roman

87kg
GOLD - Zhan BELENIUK (UKR) df. Islam ABBASOV (AZE), 3-1
BRONZE - Viktor LORINCZ (HUN) df. Ivan HUKLEK (CRO), 7-1
BRONZE - Arkadiusz KULYNYCZ (POL) df. Radzik KULIYEU (BLR), 7-1

97kg
GOLD - Artur ALEKSANYAN (ARM) df. Aliaksandr HRABOVIK (BLR), 5-0
BRONZE - Felix BALDAUF (NOR) df. Cenk ILDEM (TUR), 6-1
BRONZE - Aleksandr GOLOVIN (RUS) df. Revazi NADAREISHVILI (GEO), 5-1

130kg
GOLD - Kiryl HRYSHCHANKA (BLR) df. Iakobi KAJAIA (GEO), 5-1
BRONZE - Sergey SEMENOV (RUS) df. Mykola KUCHMII (UKR), 10-1
BRONZE - Sabah SHARIATI (AZE) df. Oskar MARVIK (NOR), 3-2

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.