#BeachWrestling

Beach Wrestling World Series sees 30 percent rise in participation

Monday, October 16, 2023 - 23:59 By United World Wrestling Press

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(Left to right): Rui MARTA (POR), Mohamed MAHMOUD ALY (EGY), Ed DUNCAN (USA), Pedro SILVA, Jean-Daniel REY, Marian BERBEC (ROU), Jian WANY (CHN), Erol KARACA (UKR), Papakonstantinou KONSTANTINOS (GRE).

SARIGERME, Turkiye (October 16) --- After four stops on three continents, the Beach Wrestling World Series came to an end in Sarigerme, Turkiye this weekend.

The World Series began in Buenos Aires (ARG) before travelling to Singapore (SGP), returning to Saint-Laurent-du-Var (FRA) and Constanta (ROU) and the final stop in Sarigerme.

The 2023 edition of the series saw both the number of participating countries and wrestlers grow exponentially. The number of participating nations doubled from last year with more than 50 nations participating from five continents. There was a growth of 30 percent in the number of wrestlers, both men and women, on the beach.

The Beach Wrestling Committee organized its yearly meeting on the sidelines of the final stop in Turkiye with committee President and United World Wrestling Bureau member Pedro SILVA headed the meet.

Silva presented the report to the committee members, underlining the continuous growth of Beach Wrestling. The report noted the participation of additional countries like Venezuela, Columbia, Argentina, Bangladesh, Singapore, Senegal, Australia, among others, highlighting that Beach Wrestling being on the right path.

“We are very happy with the progress, growth and development that we are witnessing worldwide regarding Beach Wrestling,” said Silva, Beach Wrestling Committee President. "This must leave us all proud of our achievements and also very confident about our future.”

The meeting reviewed the current rules and regulations of Beach Wrestling and Committee members agreed that a few minor adjustments need to be made.

From the next season of Beach Wrestling will see an activity period being added to avoid any subjective decision by the refereeing body in case of negative wrestling with a 0–0 score.

It was also noted that wrestlers should be paired better in a situation with three groups. Bleeding time in Beach Wrestling was also increased to four minutes.

The Beach Wrestling calendar for 2024 was also discussed in the meeting as UWW received many proposals. UWW will do its best to publish the 2024 calendar by the end of this year.

The Committee also spoke about the potential collaborations that can be finalized for next season (producers of rings, wrestlers’ apparel).

Members also brought up the topic of sustainability and climate change and it was unanimously approved that Beach Wrestling should spearhead these projects.

The World Series in 2023, especially the final stop, showed that the discipline has the dedication of people associated with it. With the support of each National Federation, the future is full of hope and bright.

Follow Beach Wrestling on Instagram: @uwwbeachwrestling or on Youtube: @BeachWrestlingWorldSeries.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.