#BeachWrestlingWorldSeries

Beach Wrestling World Series returns with 4-Stop Strong Season in All-New Locations in '21

By Katrin Strobl

After a successful launch in 2019, the World Series is back for a spectacular 2021 season with the best beach wrestlers taking to the sand between July and September.

22 months since the coronation of the 2019 kings and queens of the beach in Croatia,  the Beach Wrestling World Series returns to appealing locations across Europe with more athletes and more nationalities than ever before. During the four events both women and men will take part in United World Wrestling’s fastest growing discipline and will define who is the best on the beach. Kicking off on the French Riviera in July, the reigning champions across all four weight categories will try and defend their titles until the Finale at Romania’s Black Sea in late September.

High flying action, frequent throws and a lot of athleticism will be on display throughout the season - the Beach Wrestling World Series and its recurring stars from four different weight categories will continue to earn the applause from spectators and gain international interest as the sport returns to the rings on the beach.

Four well-levelled weight categories, women and men on top of their sport and a cash prize - voted by fans for the ‘big move award’ are only some of the attractive aspects of this emerging discipline. With a three-rule and a three minute per fight format, the beach version of one of the world’s oldest sports appeals to a broader, younger and lifestyle-focused audience.

In 2021 the Beach Wrestling World Series begins in Saint Laurent du Var, which neighbours the city of Nice, on the French Riviera in mid-July. Landsberg Beach is the venue for the first clash of the beach wrestling elite after a forced 22-months hiatus.

Shifting focus during the summer from Olympic styles, the beach will be calling loud in September with three events in a row. On back-to-back weekends, the World Series will take an Italian turn and the first stop will be Rome, Italy and only a week later will head to the Aegean Sea in Katerini, Greece. While in both places the sport of wrestling can be traced back to ancient times, the modern approach of beach wrestling will be on display for the fans in the first two weeks of September.

For the season finale, traditionally held as the World Championships, the athletes will travel to the oldest continuously inhabited city in Romania, Constanta, on September 25 and 26. On the coast of the Black Sea, Mamaia Beach will serve as the crowning location of the 2021 Beach Wrestling World Champions.

The current title holders hail from Ukraine, Brazil, Greece, Georgia and Azerbaijan and carry the experience of Olympic Games and medals on their shoulders – who is ready to grapple for glory and achieve accolades in the wrestling’s freshest field, the Beach Wrestling World Series?

Beach Wrestling World Series 2021

16-17 July - Saint Laurent du Var (FRA) | Landsberg Beach
03-04 September - Rome (ITA) | Lido di Ostia
10-11 September - Katerini (GRE) | Paralia
25-26 September - Constanta (ROU) | Mamaia Beach

UWW Beach Wrestling

UWW, then known as FILA, codified the form of beach wrestling in 2004. Beach wrestling is standing wrestling done by wrestlers, male or female, inside a sand-filled circle measuring 7 meters (23 ft) in diameter. The style originally mirrored the rules used before the use of wrestling mats, and beach wrestling has been regarded as the oldest version of international competitive wrestling. The international rules have been modified in 2015 by UWW, with the current rules allowing wrestlers to score points via takedowns, pushing their opponent out of bounds, or bringing the opponent down to their back. The Beach Wrestling World Series was introduced in 2019 with the Beach Wrestling World Champions crowned during the final of a 4-legged competitive season across beach locations around the world.

Weight classes
Men: 70 kg, 80 kg, 90 kg, and +90kg
Women: 50 kg, 60 kg, 70 kg, and +70kg

Find out all about the Beach Wrestling World Series at www.beachwrestling.org
Follow us on social media
IG @uwwbeachwrestling
FB @ Beachwrestlingworldseries
YT @ https://www.youtube.com/channel/UCU82VJze6xdYhhp3uEFA_tw/featured - watch the competitions live

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.