Beach wrestling, beach, World Championships, Pakistan, gold medal, oil wrestling

Beach Wrestling World Champ’s Delivers High-Flying, Fan-Friendly Action

By Tim Foley

DALYAN, Turkey (October 24) – Muscular bodies and postcard sunsets met with top-level international wrestling and sprays of sand last week on the beaches of Dalyan, Turkey as United World Wrestling hosted the 2017 Beach Wrestling World Championships.

The championships were a celebration of the sport’s reemergence around the globe and the kickoff event for what the wrestling body believes will be the next big global sports phenomenon.

“Beach wrestling is an exciting area of development for our organization,” boasted United World Wrestling president Nenad Lalovic. “The appeal is right there for everyone to see. We are in the sun, and wrestlers are very fit people so when they compete everything is pleasing to the spectators no matter how much they know about wrestling.”

Wrestlers in the Cadet, Junior and Senior age groups competed in a total of 20 weight categories across the three-day event. Iran, Ukraine and Pakistan all took home gold medals in men’s beach wrestling, while Norway and Italy proved to be the dominant powers on the women’s side.

Beach wrestling is an especially appealing competition style for wrestlers from nations like Pakistan, India, Vietnam and dozens in Africa since their local styles are very similar. With constant growth Mr. Lalovic and others believe that the sport will help wrestling reach millions more young wrestlers and continue growing interest in the Olympic styles as well.

“Beach wrestling has a lot of potential. We want to see it in more countries in 2018 and are planning for a new event series to make sure that we inspire our young athletes to get out and be active in our sport,” said Lalovic.

The Beach Wrestling World Championships latched on to local excitement for oil wrestling and held a joint event on the final day of wrestling, combining the men’s freestyle 90kg and +90kg finals with a Turkish Oil Wrestling competition. Known as “yagli gures” the sport dates back more than a thousand years and holds an annual championship known as “Kirkpinar” which attracts more than 100,000 fans and is considered the longest continually running athletic event in history.

With big eyes for the future, beach wrestling will expand its offerings in 2018 with a tentatively approved global tour of five cities capped by an annual prize event.

For more information on beach wrestling and more follow United World Wrestling on Instagram, Facebook, Twitter and on our homepage.

Men’s Senior Beach Wrestling

Men’s 70kg

GOLD:  RADULOV SEMEN (UKR) df. Mohammad NADERI (IRI), 3-2 
BRONZE:  Veli YANTIR (TUR) df. Michael PETERS (USA), 4-2 
BRONZE:  Aimar ANDRUSE (EST) df. Arouzmanidis NIKO (GRE), 2-1 

Men’s 80kg

GOLD: Sayed Jafar GHASEMI (IRI) df. Omid Hassan TABAR JELODAR (IRI), 3-0 
BRONZE: Serkan CAVUSOGLU (TUR) df. VELIKSAR SERGII (UKR), 1-0 

Men’s 90kg

GOLD:  Muahammad Inam (PAK) df. Pejman Fazlollah TABAR NAGHRACHI (IRI), 2-1 
BRONZE:  Pavlidis THEODOSIOS (GRE) df. Petridis CHRISTOS (GRE), 3-0 
BRONZE:  Savvinov PLATON (RUS) df. Kerimkulov CHYNGYZ (KGZ), 3-0 

Men’s 90kg+

GOLD:  Pouga RAHMANI (IRI) df. Hakan AYDOGAN (TUR), 3-0 
BRONZE:  Ivanov FEDOR (RUS) df. Kargiotakis IOANNIS (GRE), 2-2 
BRONZE:  Engin DAGLI (TUR) df. GABRIEL ARMAND (USA), 2-0 

Senior Women’s Beach Wrestling

Women’s 60kg

GOLD: Francesca INDELICATO (ITA) df. CHRISTINA DEMIRKAN (GRE), 4-0 
BRONZE: Florine SCHEDLER (AUT) df. Nadir UGURUN PERCIN (TUR), 2-0 

Women’s 70kg

GOLD: Charlotte SKAVNER (NOR)
SILVER: Cesilie MAGNUSEN (NOR)
BRONZE: Meral KAYA (TUR)

Women’s 70kg+

GOLD: Cathrine FRILSETH (NOR) df. Pesnille ROJAR (NOR), 4-0 
BRONZE: Pistiava AIKATERINI EIRIR (GRE) df. F Zehra KANLIADA (TUR), 3-0  

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.