#development

Austria hosts U14/U15 women's wrestling camp

Monday, October 16, 2023 - 11:55 By United World Wrestling Press

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WALS-SIEZENHEIM, Austria (October 16) --- The UWW High Performance Training Center and the Austrian National Wrestling Center in the sports community of Wals-Siezenheim hosted an U14/U15 girls wrestling camp of the Austrian Wrestling Federation, where 14 young women's wrestlers and 6 coaches took part in the camp.

The camp was led by the women's junior national coach Arsen FEITL. In addition to seven hard and varied training sessions, there were also several alternative activities on the programme. Parallel to the training camp, an international freestyle training camp of the seniors took place at the Austrian National Wrestling center, which the young athletes followed with great interest and which presented them with wrestling at the highest international level during the training competitions.

GEROlympic champion Aline ROTTER-FOCKEN (GER) was in attendance for the U14/U15 women's wrestling camp in Austria (Photo: United World Wrestling)

In the camp of the UWW-Europe women's project, the German Olympic champion Aline ROTTER-FOCKEN was a guest as a role model for the young athletes. The enthusiasm of the girls was very high from the beginning and Aline made a lot of effort and communicated with everyone.

In addition to the training sessions with the young athletes, Aline did a workshop with the girls where she talked about her life, her career and her Olympic victory. Afterwards, the girls got autographs from her and had the opportunity to admire her Olympic gold medal and take photos with her. The young athletes were thrilled and overwhelmed. For the Austrian Wrestling Federation, it was the first one-week training camp in the age group of U14/U15 for girls and for next year, several more training camps in the age group U14/U15 are planned.

In summary, it was a very successful camp and the participation of Aline Rotter-Focken was very good and it was a great thing for all involved People. The project has been an absolute success and the Austrian National Federation hopes that the UWW Europe will also benefit from the project.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.