#WrestleAlmaty

Asian C'ship Rivalry-to-Watch: Otoguro and Punia

Sunday, April 11, 2021 - 00:04 By Eric Olanowski

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ALMATY, Kazakhstan (April 12) --- Since the ’18 World Championships, 65kg has been one of wrestling’s premier weight classes, and that’s thanks in part to offensive juggernauts Takuto OTOGURO (JPN) and Bajrang PUNIA (IND).

The pair of attack-minded superstars are both entered at 65kg at the upcoming Asian Championships (April 13-18) and are looking to add another continental title to their resumes. But to do so, they’ll likely have to go through each other, which could set up a colossal third meeting between the pair who own a combined four world medals.

Otoguro commands a comfortable 2-0 lead over Punia heading into Almaty. He overcame his Indian rival at the ’18 World Championships and the ’20 Asian Championships and claimed gold both at both events.

Otoguro’s first win over Punia came in history-making fashion. In Budapest, the then-19-year-old defeated Punia in a barn-burning 25-point shootout and became Japan’s youngest-ever male world champion. Later that year, the high-octane match was voted as United World Wrestling’s Freestyle Match of the Year.

In their second meeting, Otoguro changed his approach and used low-level attacks to negate Punia’s world-famous pace. He secured four takedowns from below-the-knee attacks, denied Punia a second consecutive Asian title and reach the top of the continental podium for the first time in his young career.

But since that win in New Delhi, and due to the COVID pandemic, Otoguro has been sidelined from international competition and is set to return to the mat for the first time in 14 months.

Meanwhile, Punia stayed active during the pandemic. He trained in the United States for two months and wrestled in multiple exhibition matches on Flo Wrestling cards. Then, he kick-started the Olympic year with a gold-medal run at the Matteo Pellicone Ranking Series event. In Rome, Punia picked up wins over Tulga TUMUR OCHIR (MGL), Joseph MCKENNA (USA) and Selim KOZAN (TUR) en route to his fifth Ranking Series title.

The Asian Championships begin on Tuesday with Greco-Roman wrestling, but freestyle action starts on Saturday (April 16) in Almaty, Kazakhstan.

65kg Asian Championship Entries:
Bajrang BAJRANG (IND)
Morteza Hassanali GHIASI CHEKA (IRI)
Mohammed Al Jawad Zuhair K KAREEM (IRQ)|
Takuto OTOGURO (JPN)
Daulet NIYAZBEKOV (KAZ)
Alibek OSMONOV (KGZ)
Yongseok JEONG (KOR)
Junsik YUN (KOR)
Bilguun SARMANDAKH (MGL)
Chamara Milinda Perera WEERASINGHEGE (SRI)
Mustafo AKHMEDOV (TJK)
Kerim HOJAKOV (TKM)
Nodir RAKHIMOV (UZB)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.