#WrestleAstana

Asian Championships women's wrestling storylines

By Taylor GREGORIO

ASTANA, Kazakhstan (March 31) -- Come April 9, the continental tournament season will be underway with the Asian Championships in Astana, Kazakhstan.

Seeds, which will be released later next week, were determined by performances at the 2022 World Championships and this year’s two Ranking Series events. This tournament will also serve as seeding criteria for the 2023 World Championships in Serbia.

Plenty of stars fighting for the crown, including seven Olympic medalists and five past world champions, will be at the Asian Championships. All the action from Kazakhstan can be followed live on uww.org or on the UWW app.

Here are the storylines to keep an eye on in women's wrestling:

Bakbergenova twins seek repeat

In 2022, twin sisters Madina BAKBERGENOVA (KAZ) and Zhamila BAKBERGENOVA (KAZ) won the Asian championships, taking out big competition to top the podium. At 68kg, Madina took out then-reigning world champion and Tokyo Olympic bronze medalist Meerim ZHUMANAZAROVA (KGZ) in the gold-medal bout.

For the 72kg title, Zhamila defeated newcomer Sumire NIIKURA (JPN), who went on to win bronze medals at the U20 and U23 World Championships later. This year, the Bakbergenovas return in hopes of doing it again. Zhamila, a two-time World silver medalist, seeks her third overall Senior Asian title, while Madina aims for the second.


Akari FUJINAMI (JPN) is one of the six returning Asian champions. (Photo: UWW / Bayrem Ben Mrad)

Six returning champions

In addition to the Bakbergenova sisters, four other 2022 Asian champions will be in Astana next weekend. Japan will bring three returning champs in Remina YOSHIMOTO (JPN) at 50kg, Akari FUJINAMI (JPN) at 53kg and Nonoka OZAKI (JPN) at 62kg. Yoshimoto and Fujinami each earned World gold in 2021, and Ozaki claimed Senior, U23 and U20 World gold last year.

Representing Kyrgyzstan, Aiperi MEDET KYZY (KGZ) is registered at 76kg. She won her first Asian title in 2022, fresh off a bronze-medal performance at the ’21 World Championships.

Aisuluu TYNYBEKOVA (KGZ) is a Tokyo Olympic silver medalist. (Photo: UWW /  Ginnie Coleman)

Seven Olympic medalists highlight field

This year’s field features seven Olympic medalists across all weights with two silver medalists and five bronze winners.

Leading the group is Tokyo Olympics runner-up Aisuluu TYNYBEKOVA (KGZ), who will compete at 62kg. Tynybekova has a loaded resume with 2019 and 2021 World titles, a 2017 world bronze and four Asian gold medals.

Also an Olympic runner-up is Qianyu PANG (CHN) at 55kg, who won her medal in Tokyo. A two-time World bronze medalist, Pang seeks her second-career Asian title. Her first came in 2016.

The Olympic bronze medalists expected to wrestle include Bolortuya BAT OCHIR (MGL) at 53kg, Zhumanazarova, Qian ZHOU (CHN) and Yelena SHALYGINA (KAZ) at 68kg and Elmira SYZDYKOVA (KAZ) at 76kg.

Weight to watch: 68kg

If you haven’t noticed yet, the 68kg weight is FULL of talent. A quick breakdown: Bakbergenova comes in as the returning continental champ; Shalygina and Zhumanazarova own Olympic bronze medals; and Feng ZHOU (CHN) and Ami ISHII (JPN) bring World medals to the field.

Feng has held the weight for China for several years and brings a wealth of experience to Astana. Her presence will keep the competition on their toes. She has a 2015 silver and a 2018 bronze at the World Championships.

If Bakbergenova is not entered, Kazakhstan will go with Shalygina, a 2008 Olympic medalist. She has three World medals from 2007, 2009 and 2010. She’s in the midst of a comeback to wrestling after taking an international hiatus from 2012-2022.

Rounding out the group, Zhumanazarova won gold at Oslo 2021, and Ishii claimed silver in her World Championships debut last September.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.