European Games

Aleksanyan Looks to Add European Games Gold to Resume

Saturday, June 29, 2019 - 18:06 By United World Wrestling Press

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MINSK, Belarus (June 29) - Artur ALEKSANYAN (ARM) has won gold medals at the Olympic Games, World Championships and European Games. Now the 27-year-old Armenian stands one win away from winning a gold medal at the European Games.

Competing in his first European Games, Aleksanyan won three matches on Saturday to earn a spot in the 97kg finals. He trailed in his first two matches before battling back to win. In his semifinal match, Aleksanyan faced two-time U23 world champion Aleksandr GOLOVIN (RUS). 

This time Aleksanyan led the entire time, jumping out to a 3-0 lead in the opening period, scoring off a passivity and then a gut wrench. He held on to win 3-1. Aleksanyan will face Aliaksandr HRABOVIK (BLR) in the gold-medal match at 97kg. Hrabovik shut out Olympic bronze medalist Cenk ILDEM (TUR) 2-0 in the semifinals.

Two world No.1's competed in Saturday's semifinals, with one winning and the other losing. 

World No. 1's Zhan BELENIUK (UKR), a 2015 world champion and 2016 Olympic silver medalist, came back to defeat Radzik KULIYEU (BLR) 3-1 in the semifinals at 87kg. Kuliyeu led 1-0 at the break after scoring with a passivity point, but Beleniuk battled back in the second period to win, scoring off a passivity point and then with a gut wrench. He will meet Islam ABBASOV in the 87kg finals. Abbasov, a two-time U23 world medalist, shut out Ivan HUKLEK (CRO) 5-0 in the semifinals. 

At 130kg, Kiryl HRYSHCHANKA (BLR) stunned world No.1 Sergey SEMENOV (RUS) 3-1 in the semifinals. The Russian Olympic medalist scored first off a passivity and held a 1-0 lead at the break. But with the home crowd cheering on Hryshchanka, the Belarusian Greco-Roman heavyweight scored three points in the final period to secure a spot in Sunday's gold-medal. He will face Iakobi KAJAIA (GEO) in the finals. Kajaia, a European silver medalist, advanced to the finals with a fall over world No.7 Oskar MARVIK (NOR).

RESULTS

Greco-Roman

87kg
GOLD - Islam ABBASOV (AZE) vs. Zhan BELENIUK (UKR)
SEMIFINAL - Islam ABBASOV (AZE) df. Ivan HUKLEK (CRO), 5-0
SEMIFINAL - Zhan BELENIUK (UKR) df. Radzik KULIYEU (BLR), 3-1

97kg
GOLD - Aliaksandr HRABOVIK (BLR) vs. Artur ALEKSANYAN (ARM)
SEMIFINAL - Aliaksandr HRABOVIK (BLR) df. Cenk ILDEM (TUR), 2-0
SEMIFINAL - Artur ALEKSANYAN (ARM) df. Aleksandr GOLOVIN (RUS), 3-1

130kg
GOLD - Kiryl HRYSHCHANKA (BLR) vs. Iakobi KAJAIA (GEO)
SEMIFINAL - Kiryl HRYSHCHANKA (BLR) df. Sergey SEMENOV (RUS), 3-1
SEMIFINAL - Iakobi KAJAIA (GEO) df. Oskar MARVIK (NOR), Fall (1:02)
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.