#development

Albanian Wrestling Federation working to grow and develop wrestling

By United World Wrestling Press

TIRANA, Albania (November 18) -– The Albanian Wrestling Federation, in partnership with the Albanian Olympic Committee, are working to grow and develop wrestling in their country.  After achieving the first gold medal in history of Albania, they decided to organize courses for their coaches and referees to help further their training.  The coaches participated in a Level 2 Course from 2-7 October.  The referees were originally scheduled to conduct the Introduction to Referee Course during the same week.  Due to unforeseen issues, the course was postponed until 3-5 November.

The Level 2 Coaching course was conducted by Mr. Mohamed Abdelfattah (USA/EGY) – UWW Coach Educator and former Olympian.  The course had 22 participants (20 men and 2 women).  “The participants were very disciplined, excited, and asked questions.  It was great to work with the Federation and coaches on their goal to win more medals in the upcoming Olympics.” said Mr. Abdelfattah.  The coach participants focused on many topics surrounding the idea of developing training sessions for wrestlers.  Some of the topics included coaching the basic skills or wrestling, introduction to performance analysis, theoretical framework to planning, practice plan essentials, strength and conditioning, and nutrition and weight management.  During the course, the coaches participated in practical assessments to demonstrate their knowledge.  “I want to say that it was a fantastic course something that all the coaches are thankful this opportunity.  In particular, I want to thank Mr. Mohamed for doing a wonderful job showing his passion.  His knowledge will definitely make us better.”  Mr. Sahit Prizreni – President of Albanian Wrestling Federation.

The Introduction to Refereeing course was conducted by Mr. Sherif Halawa – UWW Educator, IS and Olympic Referee.  This course had 14 participants (11 men and 3 women).  The referee participants focused on skills that would provide a solid foundation as a referee.  The areas they focused on were:  evaluation of holds, starting and ending matches, referee mechanics, positioning, safety of the athletes, and controlling the bout.  The participants learned these areas through theoretical and practical applications.  Then at the end of the course, the new candidates refereed their national championships.  This allowed them to use the skills that they learned during the course.  “I was so happy conducting this course in Albania with those new referees. They are really nice guys and they will be the future of refereeing in Albania and I am sure in the next few years many of them can be international referees.” said Mr. Halawa

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.