#WrestleTokyo

Al-Obaidi Named to IOC Refugee Team, Will Wrestle at Tokyo 2020

Wednesday, June 9, 2021 - 14:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 9) -- Aker AL-OBAIDI, an Iraqi-refugee currently living, working, and wrestling in Austria has been named to the IOC Refugee Team for the 2020 Olympic Games in Tokyo. The 67kg Greco-Roman athlete will be the first wrestler to compete for the Refugee Team at the Olympic Games.

"This is one of the most beautiful moments in my life, said Al-Obaidi. "I am so happy that this dream has come true. I have imagined this situation so many times. Now I will do everything to be well prepared in Tokyo!“

Al-Obaidi, who holds an Austrian residence permit and has received the full support of the Austrian Wrestling Federation, was able to travel around Europe and attend several major wrestling competitions the past few years, including the 2019 Junior European Championships where he took bronze.

"We are very proud of Aker," said United World Wrestling president Nenad LALOVIC. "He has worked hard to achieve his goals on and off the mat. We are in full support of his career and share in his excitement for competing in Tokyo this summer."

"The Austrian Wrestling Federation was key to helping Aker to train," said to Deqa NIAMKEY. "His training partners, and especially his coach Benedikt Ernst were essential in assisting Aker with training, travel, and acclimating to his new life in Austria."

Al-Obaidi stayed busy on the mats over the last three years, competing in several tournaments including two Olympic qualification events held in 2021.

2021 U23 Senior European Championships
2021 World OG Qualifier
2021 Senior European Championships
2021 Grand Prix Henry Deglane
2021 European OG Qualifier
2020 European OG Qualifier
2020 Senior European Championships
2019 Junior World Championships
2019 Junior European Championships

The Refugee Olympic Team (EOR) includes 25 Refugee Athlete Scholarship-holders from 11 countries who have been living and training in 13 host countries and represents 12 sports. For all official representations of the team (i.e. medal ceremonies) the Olympic flag will be raised, and the Olympic anthem will be played.

Al-Obaidi will take the mats for the 2020 Tokyo Olympic Games on Tuesday, August 3rd inside the Makuharri Messe in Tokyo. 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.