#WrestleTokyo

Al Obaidi of IOC Refugee Team Makes Winning Olympic Debut at Tokyo 2020

Tuesday, August 3, 2021 - 04:37 By Tim Foley

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CHIBA, Japan (August 3) --- Aker AL OBAIDI (EOR) of the IOC's Refugee team earned the first victory in his Olympic career Tuesday morning at the Makuhari Messe Hall in Chiba.

Al Obaidi, an Iraqi refugee now living and training in Austria, looked superb in his first round 67kg weight class match besting Souleymen NASIR (TUN) by technical fall, 8-0.

"I felt really good in the bout," said Al Obaidi. "My wrestling was good and my mind and body were working perfectly together."

In his second match, Al Obaidi dropped the quarterfinal against Ramaz ZOIDZE (GEO), 10-0. Should Zoidze win his semifinal match on Tuesday night, Al Obaidi will compete in the repechage.

"I am disappointed, but I will go step-by-step. I don't have enough words to thank UWW and the IOC. I am really happy to compete and that was because of them. I am very young and I look forward to competing for a long time."

#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS