#WrestleElJadida

African Championships preview: Oborududu chases record 11th title

By Vinay Siwach

EL JADIDA, Morocco (May 13) -- Odunayo ADEKUOROYE (NGR) has spent around nine months off competition. A heartbreaking loss in Tokyo meant that she missed out on a medal at her second straight Games. But with African Championships and Commonwealth Games scheduled within three months, the World silver medalist is back for the continental tournament beginning next week in El Jadida.

As she is coming back after a break, the five-time African champion is jumping up to 59kg for the tournament. While she has nothing to prove at the competition, it will be a warm-up before she goes for her title defense at the Commonwealth Games in August.

Along with Adekuoroye, Nigeria will pin hopes on Blessing OBORUDUDU (NGR) to guide the country to defend their team title. The Tokyo Olympic silver medalist will be looking for her 11th straight African title.

Odunayo ADEKUOROYE (NGR)Odunayo ADEKUOROYE (NGR) will be eyeing her sixth African title. (Photo: UWW / Martin Gabor)

Oborududu, unlike her younger compatriot Adekuoroye, wrestled at the World Championships in Oslo after the Olympics but lost early. But she began the 2022 season with a gold medal at the Ranking Series in Istanbul in February.

That victory included a win over world champion Meerim ZHUMANAZAROVA (KGZ) in the final. Oborududu had defeated her in the quarterfinal of the Tokyo Games as well.

Nigeria has entered nine wrestlers out of ten weight classes as it has missed the 62kg. It may prove tricky as its biggest challenger Tunisia has entries in all 10 weight categories.

It will be a close battle between the two nations for the title as Tokyo Olympians Sarra HAMDI (TUN), Siwar BOUSETA (TUN), Zaineb SGHAIER (TUN) and Rio bronze medalist Marwa AMRI (TUN) are leading the charge for their country. Also in the mix is young star Khadija JLASSI (TUN) at 65kg.

Adekouroye and Bouseta will clash head-on at 59kg and that may prove to be crucial in deciding which country finishes at the top.

Samar HAMZA (EGY)Samar HAMZA (EGY) will be the favorite to win the 76kg weight class. (Photo: UWW / Kadir Caliskan)

Usually, at continental championships, freestyle and Greco-Roman styles highlight the competition but that is not the case for African Championships.

Apart from Nigeria and Tunisia, Egypt will also be banking on making a good run at the tournament.

Its first-ever world medalist and defending champion Samar HAMZA (EGY) will be competing at 76kg and at her fifth continental championships. Ever since she began competing at the senior level in 2016, she is yet to lose a bout.

So when wrestling begins Saturday, all eyes will be on these stars who are chasing continental glory before the World Championships in Belgrade, Serbia in September.

Nicolaas DE LANGE (RSA)Nicolaas DE LANGE (RSA) will be making his senior African Championships debut. (Photo: UWW / Kadir Caliskan)

In freestyle and Greco-Roman, a few names stand out that fans need to follow.

Algeria is the favorite to defend their freestyle team title from 2020 and two-time African champion Abdelhak KHERBACHE (ALG) is jumping up to 61kg and will be looking for his third title and first at the new weight.

At 57kg, Tokyo Olympian Diamantino IUNA FAFE (GBS) will be eyeing his first African title after missing out on one in 2020 when he finished with a silver medal. His biggest challenge will be Salah KATEB (ALG) who is competing at the senior African Championships for the first time. He won the junior title in 2017.

Fateh BENFERDJALLAH (ALG) at 86kg will be a star attraction as the youngster chases his first gold at the tournament after missing out in 2020. The experience at the Tokyo Olympics will also be beneficial for him to negotiate the challenge of his opponents.

Junior world bronze medalist Nicolaas DE LANGE (RSA) will be the favorite to win the 97kg weight class but Abderrahmane BENACHA (ALG) will be a big name to overcome.

U23 world silver medalist from 2018 Youssif HEMIDA (EGY), who trains in the USA, will be the favorite to win the three-man 125kg bracket.

With Tokyo bronze medalist Mohamed EL SAYED (EGY) giving the tournament a miss, Egypt wrestler will have a challenging road if it wants to win the team title. The race may come down to Algeria and Tunisia as these two nations are the only ones with 10 wrestlers entered.

The U17 and U20 African Championships will also be held in El Jadida. The U17 tournament begins Tuesday, U20 begins Thursday and the senior will begin Saturday with women's and Greco-Roman. Freestyle will close out the tournament on Sunday.

Live action and highlights from all the three competitions will be on uww.org.

#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org