African C'Ships

Adekuoroye Chasing Fourth African Crown

Friday, February 9, 2018 - 21:51 By Eric Olanowski

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The 2018 African Senior Championships kick off tomorrow morning in Port Harcourt, Nigeria with over 150 wrestlers from 20 nations set to compete. 

Freestyle (Saturday) 
Three of the top-four 57kg placers from a year ago will head to Port Harcourt. Last year's champion Chakir ANSARI (MAR) and Abdelhak KHERBACHE (ALG), last year’s runner-up are set to compete at the same weight class again. Also competing at 57kg is fourth-place finisher from a year ago, Ebikewenimo WELSON (NGR) who is looking to stop a back-to-back finals party. 


PICTURED: Adama DIATTA (SEN)

Leading the charge for the 61kg and 65kg gold medals are a duo of multiple-time Olympians in Augusto MIDANA (GBS) and Adama DIATTA (SEN). Midana has wrestled in three Olympic Games and is looking to win the African championships for the seventh time. Diatta is a two-time Olympian and is looking for his eighth title.

At 70kg, Jean Bernard DIADIA (SEN), the three-time champion and last year's runner-up wants to get back to his winning ways and block the probable finals rematch between Ogbonna Emmanuel JOHN (NGR) and Maher GHANMI (TUN). 

A couple of young studs in Ayoub BARRAJ (TUN) and Fredylan MARAIS (RSA) are looking to capture titles at 74kg and 79kg. 

Barraj is coming up to the senior-level to look for gold after winning the African junior championship a year ago. If he wants to win 74kg title, he'll have to go through defending champion, Mustafa ALI (SUD). 

Down to 79kg, Fredylan Marais  brought home a silver medal at last year's African Junior Championships. The 2018 African Championships will be Marais'  first senior-level African Championship and only his second senior-level event ever. 

At 86kg it’ll be a pair of third-place finishers will be vying for African gold. Melvin BIBO (NGR) was a third-place finisher at 74kg in 2016 while Imed KADDIDI (TUN) was the bronze medalist last year at 97kg. 

After placing twice in Greco-Roman, Reda MOUENISS (MAR) will make the jump from Greco-Roman to Freestyle and try to win gold at 92kg. 


PICTURED: Soso TAMARAU (NGR)

The 97kg weight category has been owned by Soso TAMARAU (NGR) for the past few years. Tamaru, the Olympian and returning champion is looking to win his third title. The two wrestlers who will be responsible for slowing Tamarau down will be Mohammed FARDJ (ALG) and Martin ERASMUS (RSA). 

Fardj was last year's African junior champion, and Erasmus completed the African Championships last year with a silver medal. 

Rounding out the battle for freestyle titles will be Sinivie BOLTIC (NGR) and African junior champion, Khaled Omr Zaki Mohamed ABDALLA (EGY) at 125kg. If the Olympian Boltic can capture gold this weekend, that would be his fourth gold medal but only his first since 2012. 

Women's Freestyle (Sunday) 
Women's freestyle has an opportunity to open up with back-to-back rematches of last year's finals.

At 50kg, 2016 Olympian Mercy GENESIS (NGR) will look to defend her title from a year ago where she defeated two-time African cadet champion, Sarra HAMDI (TUN) to take the title. 
 


PICTURED: Maroi MEZIEN (TUN)

Moving to 53kg,Maroi MEZIEN (TUN), a 2012 Olympian, is on a quest to capture her fifth African championship gold medal. Bose SAMUEL (NGR) will be looking to even the score as last year Mezien got the best of her on her way to her fourth crown. 

Christiana NWOYE (NGR) has an opportunity to better her second-place finish from last year. Looking to snatch the 55kg gold medal from Nwoye will be Faten HAMMAMI (TUN), the 2015 African cadet gold medalist.

The clear-cut favorite at 57kg is United World Wrestling's History Maker of 2017, Odunayo ADEKUOROYE (NGR). If Adekuoroye, the 2017 world silver medal and 2016 Olympian can win this weekend, that’d give her four African championship gold medals to her name.

Bisola MAKANJUOLA (NGR), a runner-up last season will have to get through the experienced Safietou GOUDIABY(SEN) who is wrestling in her seventh African championship if she's going to want to win the 59kg title. 

Tussling for the 62kg title will be Aminat ADENIYI (NGR) and Lilia MEJRI (TUN). Adeniyi is an Olympian and two-time African champion. Mejri, who won the African Championship bronze medal is no stranger to the big stage, as she was a world representative for Tunisia at the 2017 Junior World Championships.

African junior Champion Nour JELJELI (TUN) will have an opportunity to see how she stacks up against Olympian Amuchechi RUEBEN (NGR) for the 65kg title. Jeljeli's will be competing for the first time at a senior-level, while this will be Ruben’s (NGR) first time wrestling since the 2016 Olympic Games. 


PICTURED: Blessing OBORUDUDU (NGR)

Leading the race at 68kg is two-time Olympian Blessing OBORUDUDU (NGR). The Nigerian team captain hasn’t suffered a loss at the African Championships since 2009 is on a mission to win her eighth African Championship. 

Previous champions Winnie GOFIT (NGR) and Samar Amer Ibrahim (EGY) are the front-runners win crowns at 72kg and 76kg. 

Gofit is down from 75kg where she won her first African championship a season ago and Ibrahim, the 2016 Olympian, is coming back to compete for the first time since 2016 where she won the 75kg title. 

Greco-Roman (Sunday) 
Two African powerhouses in Zied AITOUAGRAM (MAR) and Radhouane CHEBBI (TUN) lead the Greco-Roman entries. 

Ait Ouagram, the two-time Olympian and last year's champion is the favorite to take home the 77kg crown. He is looking to bring his gold medal total into the double-digit mark, as he currently owns nine titles. The last time Ait Ouagram lost at the African championship was ten years ago when he walked away with the bronze medal.

Radhouane CHEBBI (TUN), the two-time Olympian and the three-time champion is favored to take home the 130kg title. 

Two of the top-three finishers from a year ago return to 60kg in returning champion Anwar TANGO (MAR) and third-place finisher Abdennour LAOUNI (ALG).

At 63kg, one of the favorites will be Fouad FAJARI (MAR). The 2012 Olympian usually wrestles both styles, but this year he'll only be wrestling Greco. Another favorite at this weight will be Souleymen NASR (TUN) who was an African junior champion last year.

Ayoub HANINE (MAR), the two-time African Championships runner-up at the junior-level is looking to make a smooth transition to the senior-level. The 2018 African Championships will be Hanine's third time competing at the senior-level.

The two wrestlers competing for gold at 72kg are Aziz BOUALEM (MAR) and Emmanuel Chinonso NWORIE (NGR). A three-time world team member, Boulaem is wrestling in his eighth African championships. For Nworie, this will be his first time competing since 2016 when he was down at 66kg. 

The three-headed race at 82kg is between Bachir SID AZARA (ALG), Ahmed Hassan Aly Mahmoud AHMED (EGY) and Tochukwu Micheal OKEKE (NGR). Azara won a junior world bronze medal and is the returning champion, Ahmed is an African junior champion, and Okeke took third place last year. 

The battle at 87kg will be between two guys who are fighting to win their first African titles. Adem BOUDJEMLINE (ALG) was a finalist from a year ago, and Mohamed Skander MISSAOUI (TUN) who finished in third place. 

Two Olympians in Hemza HALOUI (ALG) and Choucri ATAFI (MAR) are expected to meet in the 97kg finals. Haloui is a four-time finalist with three of those being in Greco-Roman and one in Freestyle. Atafi will look to make the finals and best his trio of third place finishes. 

ENTRIES
Men's Freestyle (Saturday) 
57kg (6 Participants) 
61kg (7 Participants) 
65kg (8 Participants) 
70kg (10 Participants) 
74kg (8 Participants)
79kg (6 Participants) 
86kg (8 Participants) 
92kg (5 Participants) 
97kg (6 Participants) 
125kg (3 Participants)

Women's Wrestling (Sunday) 
50kg (6 Participants) 
53kg (3 Participants) 
55kg (2 Participants) 
57kg (2 Participants)
59kg (7 Participants) 
62kg (2 Participants)
65kg (2 Participants)
68kg (6 Participants)
72kg (3 Participants) 
76kg (3 Participants) 

Greco-Roman (Sunday)
55kg (5 Participants)
60kg (5 Participants)
63kg (3 Participants)
65kg (3 Participants)
67kg (7 Participants)
72kg (2 Participants)
77kg (5 Participants)
82kg (6 Participants)
87kg (5 Participants)
97kg (6 Participants)
130kg (4 Participants)

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.