Award Season

Acosta, Adekuoroye and Amri Named 2017 History Makers

Tuesday, December 26, 2017 - 17:49 By Eric Olanowski

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Odunayo ADEKUOROYE (NGR), Marwa AMRI (TUN) and Yasmani ACOSTA (CHI) have been named United World Wrestling’s History Makers for 2017.

Earlier this year Marwa Amri and Odunayo Adekuoroye became the first women from Africa to reach the gold medal bout of a senior world championship.

Amri, the Olympic bronze medalist, was the first woman from Africa to reach the world finals by besting two-time Asia champion Aisuluu TYNYBEKOVA (KGZ) 8-7 in the semifinals. Amri would finish the day with the silver medal at 58kg after being defeated by 2016 Olympic champion Helen MAROULIS (USA) in the finals.

In the 55kg semifinals, it was 2015 world bronze medalist Adekuoroye who picked up the technical superiority victory over Irina KURACHKINA (BLR), becoming the second African woman to reach the gold medal finals. Like Amri, Adekuoroye would also bring home the silver medal after dropping her finals match.

It was Yasmani Acosta, formerly of Cuba, who came to Paris with hopes of giving Chile their first-ever world medal in wrestling. Prior to the 2017 World Championships, Chile had never medaled in any style at any age level.

Acosta won three matches before falling to Heiki NABI (EST) in the semifinals. He grabbed Chile’s first ever world medal with a victory over Mykola KUCHMI (UKR) in the bronze medal bout.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.