#Yariguin2019

Yarygin Rewind: Bekbulatov Edged Chakaev, Won Fourth Yarygin Title

Thursday, January 10, 2019 - 16:20 By Eric Olanowski

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KRASNOYARSK, Russia (January 10) - The 30th Annual Ivan Yarygin, United World Wrestling’s first Ranking Series event of the year, which is often referred to as the “Toughest Tournament in the World,” returns to Siberia’s central city, Krasnoyarsk, on January 24. 

Over the next two weeks, we’ll be rewinding and taking a look back at some of the biggest storylines from the 29th Annual Ivan Yarygin. 

We kick things off by looking at one of the deepest weight classes of last year's tournament, 65kg. This weight featured an all-Russian gold-medal bout, where Ilias BEKBULATOV edged two-time world bronze medalist, Akhmed CHAKAEV (RUS). 

In the finals, Bekbulatov, the 2017 European champion and 2018 European runner-up, commanded the 3-0 lead, scoring an inactivity point and a second-period takedown before giving up a step out and a pair of fleeing the hold points. Bekbulatov ultimately held on to win on criteria, 3-3 and reached the top of the podium at the Ivan Yarygin for the fourth time. 

A Bekbulatov and Chakaev rematch to determine Russia’s world team spot was expected to happen at the 2018 Poland Open, but Bekbulatov unexpectedly pulled out of the tournament, handing Russian National champion Chakaev a trip to Budapest. Chakaev went to Hungary and finished the 2018 World Championships with a bronze medal. 

Russia’s 2017 U23 world champion Nachyn KUULAR and Turkey’s 2018 European bronze medalist Selahattin KILICSALLAYAN finished in third place. 

Cuba’s 2018 world champion (at 61kg) Yowlys BONNE RODRIGUES (CUB), 2018 Asian Games bronze medalist Sirojiddin KHASANOV (UZB), and 2016 world champion Logan STIEBER (USA) were among the participants who failed to medal at this weight. 

The Ivan Yarygin registration closes on January 10 and early unofficial entries are expected to be released within the next week.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.