#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Olympic champ Orta wins first world title in move up to 67kg

By Ken Marantz

BELGRADE, Serbia (September 24) -- Two years after winning the gold at the Tokyo Olympics in Greco-Roman at 60kg, Luis ORTA (CUB) made a successful jump up to the next Olympic weight and captured his first world title.

Orta rallied in the second period to defeat Hasrat JAFAROV (AZE) 4-3 in the 67kg final and secure a spot at the 2024 Paris Olympics for his country on Sunday, the final day of the World Championships in Belgrade.

"The result of this gold medal is due to hard training and good work of my coaches, and the good preparation we did before coming here, and in the end, we got it," Orta said.

Ali CENGIZ (TUR) survived being on his back for nearly a minute to claim the gold at 87kg, while Leri ABULADZE (GEO) finally struck gold after finishing second the past two years in the non-Olympic weight of 63kg.

Azerbaijan, with three champions and two silver medalists, won the team title for the first time in its history with 120 points, followed by Iran with 102 and Turkiye with 93.

The tournament was also serving as the initial qualifier for the Paris Games, with five berths up for grabs in each of the six Olympic divisions. Iran came away with four in Greco, while Cuba and Armenia secured three each and Kyrgyzstan, Japan, Azerbaijan and Turkey two apiece. Asian countries swept all five spots at 60kg.

Orta transitioned to 67kg by competing at 63kg in 2022, but could only manage a seventh-place finish at last year's World Championships in the same Stark Arena in Belgrade.

"After the Olympic gold in Tokyo, I couldn't step on the podium again so I am so happy that it happened today," Orta said.

He showed he could handle the extra weight at 67kg this year, beating defending champion Mate NEMES (SRB) in a tight semifinal and winning all three of his other matches en route to the final by technical fall.

Orta denied Jafrarov, the losing semifinalist to Nemes last year, of the world title by overcoming a 3-1 deficit in the second period with two stepouts, the second one coming after he opted to stay on his feet after being awarded a second passivity point.

Orta's bypassing ground wrestling was understandable. In the first period, he was put on top in par terre, only to see Jafrarov stop him during a gut wrench for 2, then add a stepout on an attempted throw.

Luis ORTA (CUB)Luis ORTA (CUB) celebrated his gold medal with a somersault. (Photo: UWW / Kadir Caliskan)

"I already beat Jafrarov once, but all finals are different," said Orta, who defeated the Azeri 5-1 in an early round at the Zagreb Open in February. "They can't be compared. We had a tough match. I think he was a very good opponent, and our fight was worthy of a final match for gold."

This year, Orta prepped for Belgrade and the new weight class by entering two of the Ranking Series events, finishing third in both Zagreb and Bishkek.

"After the gold in the Olympics in 2021, we decided to change the weight category. I went from 60 to 63 last year and we did good work. We did this as a step to fighting in the 67 category where there are very tough opponents. Since the weight change, I had to work harder."

Orta said he did not make any changes to his regimen after his Olympic triumph.

"I was training as before and I did not consider winning the gold in the Olympics as something that would change my life," he said. "I don't think about it and I'm focused on what I have to do next to get the same result in Paris next year."

Ali CENGIZ (TUR)Ali CENGIZ (TUR) celebrates after winning the 87kg final. (Photo: UWW / Amirreza Aliasgari)

In a clash between the bronze medalists from a year ago in the 87kg final, all looked lost for Cengiz until he fought off his back and held on for an 8-7 victory over David LOSONCZI (HUN).

In the first period, after Losonczi failed to score off par terre, he was pressing Cengiz at the edge when the Turk hit a front headlock throw for 4. Losonczi had inadvertently grabbed Cengiz's singlet, resulting in another 2 being tacked on for a 6-1 lead.

Cengiz's worst nightmare nearly came true in the second period. Attempting a reverse lift from par terre, Losonczi stepped over and landed chest-to-chest, getting 2 as Cengiz fought to avoid the fall, which the mat referee signaled but got no confirmation.

Ali CENGIZ (TUR)Ali CENGIZ (TUR), red, defends an attempted pin from David LOSONCZI (HUN). (Photo: UWW / Kostadin Andonov)

Losonczi's repositioning to a reverse front headlock gave him 2 more and put Cengiz in danger again. But Cengiz somehow managed to extricate himself from the predicament, although his woes were still far from over.

He was assessed a 2-point caution for a foul, making it 7-7, although he held the criteria advantage due to the 4-pointer. That gave Losonczi one last chance in par terre, but he failed to budge Cengiz, and a late challenge that had no chance of succeeding over a suspected stepout added the final point.

For Losonczi, it will forever be a matter of what might have been. "I knew he would get tired, and he got tired and made a mistake," Losonczi said. "I had the opportunity to finish the match, but I didn't finish it, and that was it."

Still, achieving the objective of earning the Paris spot relieves some of the sting of defeat.

"My dream was to make it to the Paris Olympics," he said. "Being the world's best wrestler was not completed today, but I'm happy. I think I gave my all in this match. There is nothing left in me."

Leri ABULADZE (GEO)Leri ABULADZE (GEO) won the gold medal at 63kg after two silver-medal finishes. (Photo: UWW / Kadir Caliskan)

At 63kg, Abuladze finally made it to the top of the podium, beating Murad MAMMADOV (AZE) 2-2 on last-point criteria to add the world crown to the European title he won earlier this year.

Mammadov received the first passivity point, but Abuladze scored a reversal from par terre, only to see Mammadov gain a stepout to go up 2-1 in the first period.

Abuladze was the recipient of the second passivity point, which put him ahead on criteria. He nearly clinched the deal with a gut wrench that put Mammadov's back at about an 85-degree angle, just shy of the 90 degrees needed. Put on the bottom later, Abuladze held out for the win.

Geraei, Belenuik bag bronzes, Paris places

Two other Olympic champions in action, Mohammadreza GERAEI (IRI) and Zhan BELENIUK (UKR), both made it through the repechage earlier and came away with bronze medals to open the door for them to defend their Olympic crowns in Paris.

At 67kg, Geraei, taking full advantage of the challenge process as he did throughout the tournament, defeated Slavik GALSTYAN (ARM) by a rare disqualification for two leg violations.

After gaining a passivity point and going on top on par terre, Geraei received a 2-point leg penalty on a challenge. That kept him on top, and he then lifted up Galstyan and unleased a 2-point throw. Again Galstyan was flagged for a leg foul, which ended the match at 2:09.

Geraei, the world champion in 2021 and silver medalist last year, posted a wild 11-10 victory over Kyotaro SOGABE (JPN) in the second round. After losing to Jafarov in the quarterfinals, he made it through the repechage earlier Sunday by rallying from four points down to defeat Krisztian VANCZA (HUN) 6-5.

Beleniuk, a two-time former world champion who was competing for just the second time since his triumph in Tokyo, reeled off three rolls in par terre in the first period against Nursultan TURSYNOV (KAZ) and cruised to a 7-2 victory at 87kg.

"It was a very difficult competition," Beleniuk said. "Today this was my second fight, but I kept with it and I got the license for the Olympic Games and a bronze medal for my country, which is very important because now is a very tough situation in Ukraine."

The victory gave the 32-year-old Beleniuk his fifth world medal. In Paris, he will have a chance at a third Olympic medal, having also won a silver in Rio in 2016.

The other 87kg bronze went to European bronze medalist Semen NOVIKOV (BUL), who used some nifty dexterity to turn the tide against Islam ABBASOV (AZE) and come out with a 6-3 victory.

After being rolled in par terre, Novikov responded with a gymnastics-like kip-up over Abbasov to secure a reversal and went right into a 4-point throw to take a 5-3 lead. Novikov received a passivity point in the second period to account for the final score.

The Ukrainian-born Novikov, who transferred to Bulgaria this year because of his inability to displace Beleniuk, lost to Losonczi in the semifinal and Cengiz at the European U23 in 2019.

Regarding his three fellow medalists, he said, "I need three rematches."

Host Serbia came away with two bronze medals on the final night from Nemes at 67kg and Georgij TIBILOV (SRB) at 63kg, much to the delight of the home crowd.

Nemes notched a 3-3 win on last-point criteria that denied Amantur ISMAILOV (KGZ) a second straight world bronze.

Nemes trailed after Ismailov scored with a 2-point lift from par terre in the first period. In the second, Nemes uncorked a gut wrench from par terre to make it 3-3 before running out the clock.

Tibilov, normally a 60kg wrestler, took home a medal in his first senior world appearance when he defeated Hrachya POGHOSYAN (ARM) 4-0. Tibilov, after receiving a passivity point in the first period, stopped a lateral drop attempt for 2 in the second period, then added the icing on the cake with a stepout.

The Serbian came into the tournament with a third-place finish at the European Championships and the Wladyslaw Pytlasinski Cup in Warsaw, both at 60kg.

At 63kg, Enes BASAR (TUR) scored eight points in the first period, then survived a bizarre second period in which he handed Stefan CLEMENT (FRA) five free points to take the other bronze with a 9-6 victory.

Basar, making his senior world debut a decade removed from winning a world junior (U20) silver medal, was put on the bottom of par terre in the first period, but stopped a gut wrench attempt and had Clement on his back and near to a fall.

Clement was also assessed a 2-point penalty for a leg violation, which put Basar on top, and he took advantage with two gut wrenches for an 8-1 lead.

One point from ending the match, Basar instead was twice hit with a 2-point penalty for grabbing the singlet early in the second period, with an unsuccessful challenge of the second one giving Clement a further point to cut the gap to 8-6.

But a caution on Clement gave Basar a point, and the period ended with no technical points scored and the Turk, the bronze medalist at the Grand Prix of Germany, defeating the champion of that tournament in August.

Armenia, Kazakhstan gain last Olympic spots

Galstyan returned to the mat later for the fifth-place playoff for the Olympic berth but didn't stay long as he needed less than a minute to roll to an 8-0 technical fall over Ismailov to gain the spot for Armenia.

The lanky Galstyan grabbed a quick takedown and, wrapping his long arms around Ismailov's waist, put together a series of three gut wrenches to end the match in 59 seconds.

Kazakhstan's Tursynov also earned a ticket to Paris with an 8-0 victory in the first period, helped by a number of penalty points and capped with a gut wrench in defeating Abbasov.

Tursynov opened with a stepout, then, put on top in par terre, he received in succession a 2-point leg penalty, an unsuccessful challenge point, and a fleeing point. In the third start, he uncorked the gut wrench with the final move of the tournament.

g

Day 9 Results

63kg (24 entries)
GOLD: Leri ABULADZE (GEO) df. Murad MAMMADOV (AZE), 2-2

BRONZE: Enes BASAR (TUR) df. Stefan CLEMENT (FRA), 9-6
BRONZE: Georgij TIBILOV (SRB) df. Hrachya POGHOSYAN (ARM), 4-0

67kg (41 entries)
GOLD: Luis ORTA (CUB) df. Hasrat JAFAROV (AZE) 4-3

BRONZE: Mate NEMES (SRB) df. Amantur ISMAILOV (KGZ), 3-3
BRONZE: Mohammadreza GERAEI (IRI) df. Slavik GALSTYAN (ARM) by Disq., 2:09 (8-0)

5th-Place Playoff: Slavik GALSTYAN (ARM) df. Amantur ISMAILOV (KGZ) by TF, 8-0, :59

87kg (42 entries)
GOLD: Ali CENGIZ (TUR) df. David LOSONCZI (HUN), 8-7

BRONZE: Zhan BELENIUK (UKR) df. Nursultan TURSYNOV (KAZ), 7-2
BRONZE: Semen NOVIKOV (BUL) df. Islam ABBASOV (AZE), 6-3

5th-Place Playoff: Nursultan TURSYNOV (KAZ) df. Islam ABBASOV (AZE) by TF, 8-0, 2:14