#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

World Championships WW 53kg, 62kg, 68kg and 72kg semis set

Wednesday, September 20, 2023 - 00:32 By Ken Marantz & Vinay Siwach

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BELGRADE, Serbia (September 20) -- All women's wrestling day as the World Championships enters its fifth day. Three Olympic and one non-Olympic weight classes were in action on Tuesday and three more Olympic weight classes, 53kg, 62kg and 68kg, will be in action on Wednesday. One non-Olympic weight class in action is 72kg.

WATCH LIVE | MATCH ORDER | DAY 4 RESULTS

14:38: Aisuluu TYNYBEKOVA (KGZ) gains a first-period takedown, and that proves to be the minimum to get her over the line and into the 62kg semifinals with a 2-2 victory over Iryna KOLIADENKO (URK). Koliadenko scores a stepout with one second left on the activity clock, then Tynybekova comes back with a double-leg takedown. In the second period, Koliadenko gains another stepout, but it is not enough to keep Tynybekova from winning on criteria. The result was far different than their semifinal at the Tokyo Olympics, which Tynybekova won 10-0.  Tynybekova will next face Luisa NIEMESCH (GER), pulled off a last-second victory over Orkhon PUREVDORJ (MGL).

14:27: Grace BULLEN (NOR) is into the semifinals at 62kg! She blasts Kriszta INCZE (ROU) 10-0 in the quarterfinals. She will have to get through Sakura MOTOKI (JPN) in the semifinals after the Japanese beat Lias NUNES (BRA) 10-0.

14:22: Having taken one major scalp already, Bose CAVUSOGLU TOSUN (TUR) will get a chance for another after whipping Adela HANZLICKOVA (CZE) 8-0 in their 68kg quarterfinal. That puts Cavusoglu Tosun into the semifinals against Ishii. The Turk pulled off a major upset in the first round when she ousted Irina RINGACI (MDA)

14:22: A double 2-1 win at 68kg! Delgermaa ENKHSAIKHAN (MGL) takes out Koumba LARROQUE (FRA) while Emma BRUNTIL (USA) beats Vusala PARFIANOVICH (AIN). They both face each other

14:15: Ami ISHII (JPN) gets a free pass into the 68kg semifinals with a victory by injury default over Meerim ZHUMANAZAROVA (KGZ) who injured her knee in her previous bout

14:10: Teen star Amit ELOR (USA) proves too much for fellow 2022 world champion Miwa MORIKAWA (JPN), scoring a pair of takedowns and two activity points in a 6-0 victory to advance to the 72kg semifinals. Elor is the defending champion, while Morikawa triumphed at 65kg last year.

14:08: At 72kg, Davaanasan ENKH AMAR (MGL) beats Sofia GEORGIEVA (BUL) and she will now take on two-time silver medalist Zhamila BAKBERGENOVA (KAZ) in the semifinal. Bakbergenova defeated Kseniia BURAKOVA (AIN)    

13:58: Akari FUJINAMI (JPN) survives the biggest scare of her international career when Lucia YEPEZ GUZMAN (ECU) comes roaring out of the gate in their 53kg quarterfinal and tags the Japanese for five points. Fujinami recovers from the shock to notch three takedowns to go into the break up 6-5. In the second period, she gains a takedown and three lace-lock rolls to move one point from a technical fall, but Yepez Guzman fires back with a double-leg takedown. Fujinami responds with a barrel roll to the back, then gets a headlock and scores a fall. It was the most points ever scored against Fujinami by a non-Japanese opponent. Fujinami had beaten Yepez Guzman twice before, including a 10-0 win at this year's Zagreb Open in February.

13:55: Emma MALMGREN (SWE) with a big four over Vanesa KALADZINSKAYA (AIN) but the Tokyo bronze medalist comes back to score a takedown and a stepout to win 6-4. Kaladzinskaya is into the semifinals and she will take on ANTIM (IND). On Mat A, Maria PREVOLARAKI (GRE) is back in the semifinal with a 1-1 win over Andreea ANA (ROU).

13:45: Grace BULLEN (NOR) saved her big four-pointer for the second period. She hits Esther KOLAWOLE (NGR) with a big throw and confirms the fall to move into the 62kg quarterfinals.

13:40: Orkhon PUREVDORJ (MGL) uses her big throws to put Ana GODINEZ (CAN) on her back and secure a 13-7 win at 62kg. She moves into the quarterfinal and will face Luisa NIEMESCH (GER).

13:28: No wasting any time for Aisuluu TYNYBEKOVA (KGZ). The two-time champion gets a 4-point takedown right off the bat against Mariana CHERDIVARA (MDA), then stacks her up for a fall in 49 seconds that puts her into the 62kg quarterfinals.

13:25: At 62kg, Sakura MOTOKI (JPN) joins her Ikuei University teammate Ishii in the quarterfinals by also beating a Bulgarian opponent. Motoki, the 59kg champ last year, scores two takedowns in the first period and concedes nothing in a 4-0 victory over 2021 59kg gold medalist Bilyana DUDOVA (BUL).

13:20: Emma BRUNTIL (USA) takes on Feng ZHOU (CHN) at 68kg. She moves into the quarterfinals. Bruntil's 6-3 win over Zhou puts her against Vusala PARFIANOVICH (AIN) who just upset Tokyo Olympic silver medalist Blessing OBORUDUDU (NGR) with a late takedown and win 2-2

13:14: Ami ISHII (JPN) survives a late rally and a tenuous situation at the hands of European champion Yuliana YELEVA (BUL) to advance to the 68kg quarterfinals with an 8-4 victory. Ishii had gone up 8-0 in the second period with a takedown and a pair of gut wrenches, when Yeleva scored a takedown and was on the verge of turning Ishii over. But the Japanese managed to hold firm and squirm out of the predicament, enabling her to keep a big lead which came into play when Yeleva scored a late takedown.

13:02: Tokyo Olympic bronze medalist Vanesa KALADZINSKAYA (AIN) with a huge 9-2 win over Stalvira ORSHUSH (HUN) in the 53kg 1/16 finals. She will face Malmgren in the quarterfinals

12:55: Young Amit ELOR (USA) begins defense of her 72kg title by scoring three takedowns in a 7-0 victory over Nesrin BAS (TUR), the 2022 world U23 champion at 68kg. That sets up a final-worthy quarterfinal with Miwa MORIKAWA (JPN), the 65kg champion a year ago who held off QIANDEGENCHAGAN (CHN) 5-2 on the adjacent mat.

12:52: European champion Jonna MALMGREN (SWE) scores a second passivity point to see off Samantha STEWART (CAN) 2-1 and reach the 53kg semifinals. On Mat A, Andreea ANA (ROU) with a 9-0 shutout over Iulia LEORDA (MDA) to reach the semifinal against Maria PREVOLARAKI (GRE)

12:44: Lucia YEPEZ (ECU) with a fall over Christianah OGUNSANYA (NGR) and she moves into the quarterfinals at 53kg. She will have to beat Akari FUJINAMI (JPN) to book her spot to the semifinals.

12:33: Olympic silver medalist Qianyu PANG (CHN) becomes the latest victim of the upset bug. Maria PREVOLARAKI (GRE), a bronze medalist last year, scores a 4-point takedown in the final seconds to pull out an 8-4 victory.

12:32: Akari FUJINAMI (JPN) cruises into the 53kg quarterfinals, adding two lace-lock rolls to her third takedown in a 10-0 victory over Jeongbin OH (KOR) in 1:32. Her winning streak is now at 124.

12:31: Orkhon PUREVDORJ (MGL) hangs on for a 75- win over Jia LONG (CHN) in the 62kg 1/16 final. Purevdorj is an Asian silver medalist while Long was the champion at 65kg at the Asian event

12:25: Grace BULLEN (NOR) with a fall over Angelina RODRIGUES (CPV) at 62kg. Bullen was a silver medalist at 59kg last year. Rodrigues is the first-ever woman wrestler from Cape Verde

12:21: Olympic silver medalist Aisuluu TYNYBEKOVA, aiming for her third world title at 62kg, has her hands full with  Aleksandra WOLCZYNSKA (POL). Tynybekova leads 4-2 in the second period when she powers a double-leg takedown to the back for 4, then stacks up Wolczynska for a fall.

12:10: Quick win at 62kg for Sakura MOTOKI (JPN), the 59kg champion last year who moved up to the Olympic weight and beat out world champion Nonoka OZAKI (JPN) for the spot on the Japan team to Belgrade. A takedown to the back and three lace-lock rolls give Motoki a 10-0 win over Ariukhan JUMABAEVA (UZB) in 46 seconds. Next up is Bilyana DUDOVA (BUL) in a clash of the last two gold medalists at 59kg

12:09: Odunayo ADEKUOROYE (NGR) with a fall over Tokyo bronze medalist Evelina NIKOLOVA (BUL) after leading 14-7 in the 57kg repechage. Adekuoroye will now wrestle for bronze and an Olympic quota.

12:03: Adeline GRAY (USA) secures a fall at the first-period buzzer in her 76kg repechage match against Yuanyuan HUANG (CHN) to earn a place in the bronze-medal match later tonight. Not only will the six-time champion Gray be going for her ninth career world medal, and first bronze since 2011, but just as importantly the Paris Olympic quota that goes with it.

11:46: The first major shock of the day comes on Mat C, and Irina RINCACI (MDA) is the victim. Buse CAVUSOGLU TOSUN (TUR) takes Rincaci down with a half-nelson right to her back, then clamps down for a fall at 68kg. Rincaci had started off with a takedown, but paid the price for letting her guard down. Rincaci made history in 2021 when won the 65kg title to become Moldova's first-ever female world champion, and won a bronze last year at 68kg.

11:42: Ami ISHII (JPN) launches her bid to improve on her 68kg silver from last year by quickly dispatching Dieu Thuoug LAI (VIE). An ankle pick to the back and Ishii with the fall in 26 seconds.

11:36: Koumba LARROQUE (FRA), back at the Olympic weight of 68kg after winning her third world medal last year with a bronze at 65kg, gets a 4-point takedown to go up 10-0 but secures the fall anyway against Zsuzsanna MOLNAR (SVK).

11:30: Miwa MORIKAWA (JPN), last year's world champion at 65kg, begins her quest for a second world title, this year at 72kg, with a 3-0 win over Nurzat NURTAEVA (KGZ).

11:16: Dominique PARRISH (USA), who won the 53kg title last year in Fujinami's absence, has seen her reign end after one match. With Parrish on the activity clock, Asian silver medalist ANTIM (UWW) scores a takedown with 1:20 left and holds on for a 3-2 victory.

11:02: Tokyo Olympic silver medal Qianyu PANG (CHN) is up against Altyn SHAGAYEVA (KAZ) on Mat A. After they traded passivities, Pang with a stepout to win 2-1

10:55: A fall on Mat C for Iulia LEORDA (MDA), the losing finalist at 53kg in 2021 to Fujinami, over Sandy PARRA (COL). She and Fujinami could meet in the semifinals this time.

10:53: Akari FUJINAMI (JPN) gets off to a roaring start in her bid to regain the 2021 title at 53kg that she had to give up when she was injured last year. She scores an early single-leg takedown against Tuba DEMIR (TUR), then after a spin-behind takedown, applies the lace lock and spins three times for a 10-0 win in 1:19. The win runs her current winning streak to 123 matches.

10:30: Big day for women's wrestling as three more Olympic weight classes go on mat today. Wrestlers in 53kg, 62kg and 68kg will try to win a spot for the Paris Olympics.