#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Tokyo silvers Fumita, Aleksanyan book Paris Olympic trip in Belgrade

By Vinay Siwach

BELGRADE, Serbia (September 22) – Two Tokyo Olympic silver medalists will look to win a gold medal in Paris next year after Kenichiro FUMITA (JPN) and Artur ALEKSANYAN (ARM) qualified for the Paris Olympics by reaching the final in the respective weight classes at the World Championships in Belgrade.

Fumita, a two-time world champion, reached the final at 60kg while Aleksanyan, a three-time Olympic medalist including gold, reached the gold medal bout at 97kg.

Kyrgyzstan and Cuba earned Paris Olympic quotas as well with world champion Zholaman SHARSHENBEKOV (KGZ) reaching the final at 60kg and Gabriel ROSILLO (CUB) at 97kg after he stunned Tokyo bronze medalist Mohammadhadi SARAVI (IRI) in the semifinal.

Fumita defeated Gevorg GHARIBYAN (ARM), who defeated returning silver medalist Edmond NAZARYAN (BUL) in the first round, 5-1 in the semifinal as he got two turns from par terre while defending successfully when he was put in the same position.

But the Japan star's biggest test was in the first bout when he faced former world champion Victor CIOBANU (MDA). Fumita was saved by a challenge from the Japan corner after Ciobanu was awarded a takedown and a four-point throw. In the replay, it was seen that Ciobanu blocked Fumita's attack by hands below Fumita's waist. As a result, Fumita was awarded two penalty points.

The two also met in the quarterfinals at the 2019 World Championships, with Fumita notching a wild 12-5 win en route to his second career gold.

“In the first round, more than my ability, it was the decision of the gods,” Fumita said. “I didn't feel like he touched my leg. But it was definitively shown and I went on to win. If there is a wrestling god, I thought I can't waste the opportunity it gave me.”

As per Japan federation rules, a wrestler who earns the Paris Olympic quota with a medal at the World Championships automatically secures a spot on the Japanese team to Paris.

For Fumita, the trip to Paris will be extra special as his father, who was also his high school coach, and his wife will join him on the trip.

“My condition is not at the very best,” he said. “I went through various things to get here. But my feeling is strong that I have to return with [the Paris berth]. My father also really wants me to take him to Paris. My wife, too. I'm really happy that I can proudly bring them with me to the arena in Paris.”

The 3-1 win over Ciobanu and the 5-1 victory in the semifinal were unlike the Fumita of old. The Japanese star was known for his big moves, which even cost him a few bouts in the past, but he has made peace with his subdued way of wrestling to earn wins.

“Last year was really disappointing,” he said. “But if that's the way world wrestling is, instead of doing spectacular moves, to win I can just be very basic. I've spent the past year thinking about it. It's really plain now. Honestly speaking, it's not interesting for me to do it. And it's probably not interesting to watch.”

Fumita will hope to continue his form in the final against defending champion Sharshenbekov who he defeated in the Asian Championships final 4-0 in 2020 in New Delhi.

“He's the defending champion and I'll be the one as the challenger. I'll try to do like I did four years ago,” Fumita said referring to his gold-medal run in Astana in 2019.

Zholaman SHARSHENBEKOV (KGZ)Zholaman SHARSHENBEKOV (KGZ) won his semifinal against Mehdi MOHSEN NEJAD (IRI) 4-3. (Photo: UWW / Kostadin Andonov)

Sharshenbekov has since improved significantly, winning the World and Asian Championships last year along with the world silver in 2021.

He was in a league of his own, making it to the semifinal against Mehdi MOHSEN NEJAD (IRI) with three technical superiority wins.

Mohsen Nejad was on his way to upset the world champion but Sharshenbekov scored a stepout to earn a 4-3 lead and defended it to beat the Iranian.

Sharshenbekov led 3-0 after a front roll from par terre but gave up a takedown when failing to get through a headlock. Mohsen Nejad got the criteria 3-3 lead when Sharshenbekov was called passive in the second period but that was short-lived as Sharshenbekov scored a stepout for one point.

At 97kg, Aleksanyan showed unreal par terre game winning three of his four bouts when his opponent was put in the par terre. He took only a minute and 57 seconds to beat Artur OMAROV (CZE) in the quarterfinal and five seconds more to beat Mindaugas VENCKAITIS (LTU) in the semifinals.

Artur ALEKSANYAN (ARM)Artur ALEKSANYAN (ARM) works a gut-wrench against Mindaugas VENCKAITIS (LTU). (Photo: UWW / Amirreza Aliasgari)

Aleksanyan will look to win his fifth world title on Saturday against former U20 world champion and Tokyo Olympian Rossilo who secured a 3-0 win over 2021 world champion and returning bronze medalist Saravi in the semifinal.

Rosillo got the 1-0 lead when Saravi was called passive in the first period. But he used an arm drag to body-lock Saravi and get two points for a correct throw. Saravi never got going after that.

Rosillo's win brings Peter OHLER (GER), Rustam ASSAKALOV (UZB), and U20 world champion Abubakar KHASLAKHANAU (AIN) to the repechage. One of them will wrestle Saravi for the bronze medal.

In the only non-Olympic weight class in action on Friday, 72kg, returning world champion Ali ARSALAN (SRB), silver medalist Ulvi GANIZADE (AZE) and bronze medalist Selcuk CAN (TUR) failed to reach the final.

Ibrahim GHANEM (FRA) became the first French Greco-Roman wrestler since 2014 to reach the final of the World Championships after he defeated Can 4-0 in the semifinals while Robert FRITSCH (HUN) managed to see off Shingo HARADA (JPN) 3-1 in the other semifinal.

Fritsch, who lost to Arsalan last year, was trailing 9-5 in the quarterfinal against Arsalan but scored a pin over the Serb who seemed to have given up due to exhaustion.

With Arsalan's loss, U20 world champion Daniel SHORABI (IRI) will return to Iran without a medal as he lost to Arsalan 7-7.