#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Explainer: How do wrestlers qualify for the Paris Olympic Games?

By Eric Olanowski

BELGRADE, Serbia (September 4) --- The path to Paris for 288 athletes will be a three stage process to determine who will wrestle for Olympic glory.

The first phase will take place in Belgrade, Serbia, at the 2023 World Championships, September 16-24th, where five quotas for the each of the 18 Olympic categories—a total of 90 quotas—will be allocated.

Wrestlers who earn a gold, silver or bronze will earn a bid. Additionally, the losers of the bronze-medal matches will wrestle in true fifth match, determining the fifth allocation in Belgrade.

Phase two is the continental qualification phase where 144 quotas handed out at the:
- Pan American Olympic Qualifier (Acapulco, Mexico, March 1-3)
- African Olympic Qualifier (Alexandria, Egypt, March 22-24)
- European Olympic Qualifier (Baku, Azerbaijan, April 4-7)
- Asian Olympic Qualifier (Bishkek, Kyrgyzstan, April 19-21)

The first and second place finishers at the Continental Olympic Qualifier earn an automatic bid to the Paris Olympics for their nation. 

The final stage for the Paris Olympic qualifying process comes down to Istanbul, Türkiye, for the Last Chance Qualifier, where the final 54 tickets will be booked. The gold and silver medalists and the winner of a true third match will punch their ticket to the Olympics.

Follow all the action from the World Championships, Continental Olympic Qualifiers and the Last Chance Qualifier, live on UWW+ or on, “The Home Of Wrestling,” UWW’s app.