#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

How to watch 2023 Wrestling World Championships

By United World Wrestling Press

BELGRADE, Serbia (September 15) -- The World Championships kick off September 16, 2023, in Belgrade Serbia with close to 1000 wrestlers in three styles -- Freestyle, Greco-Roman and Women's Wrestling.

Fans around the world can watch the 2023 Wrestling World Championships live on UWW+, a subscription-based platform. The tournament will be like on uww.org and the official UWW App.

For wrestling fans based in the United States, the Wrestling World Championships will be live on FloSport/FloWrestling.

The World Championships will kick off with Freestyle on September 16 at 10:30 local time with the semifinals scheduled at 16:45 local time after a change in schedule (Earlier the article said that the semifinals will begin at 18:00 local time on the first day). On the second day, the qualification will begin at 10:30, the semifinals at 16:45 and the medal bouts at 18:00.

Here's everything you need to know about the 2023 Wrestling World Championships in Belgrade, Serbia

How to watch the 2023 Wrestling World Championships?

The 2023 Wrestling World Championships will be live on uww.org and the UWW App. Wrestling fans need to subscribe to UWW+ to watch the World Championships.

To watch the Wrestling World Championships in the United States, viewers need to go on FloSport/FloWrestling.

How to subscribe to UWW+?

You can subscribe to UWW+ here or UWW+ Subscribe Now.

What is the schedule of the 2023 Wrestling World Championships?

The schedule of the UWW Wrestling World Championships is it starts on September 16 and ends on September 24.

Which are the official broadcasters of Wrestling World Championships?

Vietnam - VTVCab
Slovakia – Arena TV
Czech Republic – Arena TV
Malaysia – RTM
China – CCTV
Maccau – CCTV
Indonesia - EMTEK
Philippines - EMTEK
Timor-Leste – EMTEK
Mongolia – Premium Sports Network

Which weight classes are competing today in the Wrestling World Championships?

The schedule of the different weight classes is as follows:

September 16: FS 61, 70, 86 & 125kg
September 17: FS 79, 92, 57 & 74kg
September 18: FS 65 & 97kg; WW 55 & 59kg
September 19: WW 65, 50, 57 & 76kg
September 20: WW 72, 53, 62 & 68kg
September 21: GR 55, 82, 77 & 130kg
September 22: GR 72, 60 & 97kg
September 23: GR 63, 67 & 87kg
September 24: GR 63, 67 & 87kg

Are there Paris Olympic quotas at the Wrestling World Championships?

Yes, the 2023 World Championships in wrestling offers 90 Paris Olympic quotas, 30 in each of Freestyle, Greco-Roman and Women's Wrestling.

How can wrestlers win the 2024 Olympic Games quotas?

Wrestlers can qualify for the 2024 Paris Olympics by earning a quota at the 2023 World Championships. The four medal winners in each of the Olympic weight classes will receive a Paris Olympic quota for the respective National Olympic Committee. The fifth quota in that weight class will be decided by a playoff between the losers of the bronze medal bouts.

Which are the Olympic weight classes in wrestling?

There are 18 Olympic weight classes in wrestling. These are as follows:

Freestyle: 57kg, 65kg, 74kg, 86kg, 97kg and 125kg
Women's Wrestling: 50kg, 53kg, 57kg, 62kg, 68kg, 76kg
Greco-Roman: 60kg, 67kg, 77kg, 87kg, 97kg, 130kg

How to follow all the action from the World Championships 2023?

The best to follow the World Championships is to follow United World Wrestling's Instagram, Facebook, X.com, Tiktok and YouTube.