#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Susaki defends 50kg title, leads Japan sweep of WW golds

By Ken Marantz

BELGRADE, Serbia (September 20) -- A day after showing a few chinks in her armor, Yui SUSAKI (JPN) completed her crusade to a fourth world title and a shot at a second straight Olympic gold with a display of her old dominance.

Susaki blasted away Otgonjargal DOLGORJAV (MGL) with a 10-0 technical fall to retain the women's 50kg title at the World Championships, leading a Japanese sweep of the four gold medals at stake in women's wrestling on Wednesday at Belgrade's Stark Arena.

"As a Tokyo Olympic champion, I want to be one who pulls the Japanese team up and can be relied on," said Susaki, whose preparations for Belgrade were severely curtailed by a torn ligament of her right knee.

In the other Olympic weights, Tsugumi SAKURAI (JPN) successfully defended her title at 57kg for her third straight world gold, and Yuka KAGAMI (JPN) won at 76kg, making her the first Japanese woman to win a world title at the heaviest weight in two decades. 

Meanwhile, Nonoka OZAKI (JPN) captured a second straight world title with a bittersweet victory in the non-Olympic weight of 65kg.

Susaki's match against Dolgorjav was a rematch of the final a year ago in the same arena, and it went better than expected, given the problems Susaki had in her preparations for Belgrade and the vulnerability she showed in her matches on Tuesday.

It was vintage Susaki, who came out firing on all cylinders, scoring a single-leg takedown and immediately going into her devastating lace lock. She could only manage three spins, but that only delayed the inevitable as she quickly scored another single-leg takedown to finish off the match in 1:29.

The 24-year-old Susaki, who won her previous world titles in 2017, 2018 and 2022, had been unable to properly train in the run-up to Belgrade and even skipped a national team training camp, which is otherwise unheard of.

But she said that with a strong support team, she managed to be ready enough for the mission at hand. "If I had to do it on my own, I would not have made it here," Susaki said.

Susaki turned heads during the preliminary rounds on Tuesday when she gave up rare points in two matches, a far cry from her winning run at the Tokyo Olympics and last year's worlds, where she struck gold without conceding a point.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) is now a four-time senior world champion. (Photo: UWW / Kadir Caliskan)

Susaki said she gained inspiration from the Japan men's basketball team, which earlier this month put on amazing rallies at the World Cup to clinch a place at the Paris Olympics.

"At that time, coach [Tom] HOVASSE used the word 'Believe,'" Susaki said. "My sister sent me a video of the clinching game and said, 'Yui, we believe in you. If you are hurt or things are going tough, we believe you will become a world champion and get to the Paris Olympics.'

"That really gave me strength and by believing, I won the world title."

The Belgrade worlds also serves as the first qualifier for spots at the 2024 Paris Olympics, with five quotas available in each weight class. For the Japanese wrestlers, their federation has decreed that winning a medal means that they fill the spot without having to go through a playoff process.

"There is going to be pressure and other circumstances in the year heading to the Paris Olympics, but I'm really looking forward to all of it," Susaki said. "I definitely want to win a second straight title in Paris.

Tsugumi SAKURAI (JPN)Tsugumi SAKURAI (JPN) defeated Anastasia NICHITA (MDA) to become a three-time world champion. (Photo: UWW / Kostadin Andonov)

Sakurai captured her third world title overall and the ticket to Paris with a 3-2 victory over Anastasia NICHITA (MDA) in a battle of 2022 world champions.

Sakurai gained an activity point in the first period but had trouble finishing off her takedown attempts against Nichita, the gold medalist last year at 59kg who dropped down to the Olympic weight. But Sakurai finally broke through off a 2-on-1 for a 3-0 lead.

Nichita gained a takedown with 25 seconds left to make it interesting, but Sakurai staved off her late attempts to secure the win.

Like the other Japanese, Sakurai had to go through a grueling process just to make the team to Belgrade. In her case, it meant beating Tokyo Olympic champion Risako KAWAI (JPN) (now KINJO) among others.

"I trained for the purpose of winning this gold medal," said the 22-year-old Sakurai, who also won the world title at 55kg in 2021. "There were tough times, but I'm glad I practiced hard."

Sakurai said she received many messages of congratulations after winning her semifinal on Tuesday, which clinched the Olympic spot. But for her, the job was not finished.

"To me, I had one more match to win, so I went into today with a different mind," she said. "I practiced to win the title, not get to the Olympics.

"It's interesting to think about what the Olympics is like. I think I will be studied more [by my opponents], so I want to train hard to become a strong wrestler who can beat any opponent."

Yuka KAGAMI (JPN)Yuka KAGAMI (JPN) won the 76kg gold medal for her first world title. (Photo: UWW / Kostadin Andonov)

At 76kg, Kagami added her first senior title to her collection of age-group golds when Aiperi MEDET KYZY (KGZ) sadly had to default after suffering a knee injury.

Kagami scored a takedown on a low single early in the second period but wrenched Medet Kyzy's right knee in the process. Medet Kyzy would continue, but Kagami increased the lead to 8-0 and eventually, the tournament doctor decided Medet Kyzy was unable to go on.

While it was not the optimal way to win, it did not take away from the joy felt by Kagami, who had to overcome a shoulder injury herself that required surgery early in the year.

"This is the best and happiest day of my life," said Kagami, who won a bronze medal last year. "In December I was injured, and it was a hard recovery for six months. Every day I was out of breath and crying as I practiced.

"The competition in Japan is hard and it's even harder in the world, but I didn't set limits for myself and I set a goal. My objective was to win a gold medal."

Kagami, who turned 22 last week, is a product of the JOC Elite Academy which also produced Susaki and Ozaki. Her victory makes her the first Japanese champion at the heaviest women's weight since Kyoko HAMAGUCHI (JPN) won at 72kg in 2003.

Nonoka OZAKI (JPN)Nonoka OZAKI (JPN) used the lace to beat Macey KILTY (USA) 10-0 in the 65kg final. (Photo: UWW / Kadir Caliskan)

Ozaki won the world gold last year at 62kg but lost out to Sakura MOTOKI (JPN) for a place on the Japan team at that weight. When Motoki advanced to the 62kg final earlier in the day, it all but closed off Ozaki's path to Paris, barring injury or other unforeseen circumstances.

That realization came to the fore after she defeated Macey KILTY (USA) in the 65kg final. She managed a smile, but would soon be reduced to tears about taking home what for her is a consolation prize.

"When I won the title, it hit me that it wasn't in an Olympic weight class," Ozaki said of breaking down in tears after taking a victory lap with the Japanese flag.

Ozaki rolled to her third 10-0 technical fall in four matches -- the other was a 9-0 victory -- overwhelming Kilty in the final for her second world gold and third medal overall.

Ozaki gained a single-leg takedown, then reeled off a pair of lace-lock rolls. When Kilty managed to squirm out of the hold, Ozaki bulled her over for another 2, then applied the coup to grace by turning her over a final time with a cross-face and leg lift at 1:01.

"It was tough to see someone else clinch the team spot in my weight class," said Ozaki, who broke down while speaking to the media in the mixed zone. "It was my own fault. Sports is like that. I have to accept it."

Ozaki will now look to bounce back at the Asian Games early next month.

"I have the option of going to the Asian Games," Ozaki said. "The 62kg division has Aisuluu [TYNYBEKOVA (KGZ)] and the strong Mongolian [Orkhon PUREVDORJ (MGL)]. We will be leaving one week after I get home. I have no choice but to put this behind me."

Helen MAROULIS (USA)Helen MAROULIS (USA) won a bronze medal at 57kg after victory over Anhelina LYSAK (POL). (Photo: UWW / Kostadin Andonov)

Maroulis, Gray grab bronzes, Paris places

American 30-something stars Helen MAROULIS (USA) and Adeline GRAY (USA) both added to their extensive world medal collections and claimed an Olympic berth in their weight class with 10-6 victories in the bronze-medal matches.

Maroulis gave up a 4-point throw during her clash with Anhelina LYSAK (POL), but stuffed her twice for points en route to win 10-6 at 57kg.

Gray, whose loss in the quarterfinals to Kagami ended her bid for a seventh world gold, punctuated her takedowns with points from par terre, and that made the difference in her 10-6 decision over Milaimys MARIN (CUB) at 76kg.

It was still a triumph of sorts for Gray, who returned to the mat this year for the first time since her gold-medal run in 2021 after getting married and giving birth to twins.

Earlier, compatriot and Olympic bronze medalist Sarah HILDEBRANDT (USA) earned her second straight bronze medal and fourth world medal overall, scoring a takedown in each period to defeat 2022 European champion Evin DEMIRHAN (TUR) 5-0 at 50kg.

Tatiana RENTERIA (COL)Tatiana RENTERIA (COL) won the bronze medal, only the second for Colombia at the World Championships. (Photo: UWW / Amirreza Aliasgari)

Colombia had two chances to get just the second world medal in its history, and after Alisson CARDOZO (COL) came up short at 50kg, Tatiana RENTERIA (COL) pulled it off at 76kg.

Renteria, the 2022 world U23 champion, had a 6-1 lead when she stopped a desperation throw attempt by Catalina AXENTE (ROU), fell on top of her and secured a fall with one second left on the clock.

With the victory, Renteria joins namesake Jackeline RENTERIA (COL), a bronze medalist at 63kg in 2017, as Colombia's world medalist.

Asian bronze medalist Ziqi FENG (CHN) gave China its first Olympic berth with a Japanese-like, lace-locked-filled technical fall over Cardozo at 50kg. Feng gained a single-leg takedown, then immediately locked up the ankles and ripped off four rolls for a 10-0 victory in 2:19.

Odunayo ADEKUOROYE )COLOdunayo ADEKUOROYE (NGR) won the 57kg bronze and qualified Nigeria for the Paris Olympics. (Photo: UWW / Kostadin Andonov)

In the other third-place match at 57kg, Odunayo ADEKUOROYE (NGR) picked up her fourth world medal by putting on a late rush and then holding on to defeat Elvira KAMALOGLU (TUR) 9-5.

Akekuoroye was trailing 1-1 on criteria when she scored a takedown with a minute to go, then seemed to put the match away with three lace-lock rolls. But Kamalaglu put the pressure on and got two stepouts, each with a fleeing point tacked on, but it was not enough to deny the Nigerian.

At 65kg, European champion Mimi HRISTOVA (BUL) picked up her first world medal, muscling Tatsiana PAULAVA (AIN) into a cradle and securing a fall at 1:51 of their bronze-medal match.

LILI (CHN) also got her opponent into a cradle, but although she was at the edge and didn't have the room to turn Kadriye AKSOY (TUR) over, the takedown was enough to give her a 3-2 victory and the other 65kg bronze.

Turkiye, Poland, Cuba win 5th-place playoffs

Turkiye, Poland and Cuba each picked up a Paris quota when their wrestler won the fifth-place playoff in their respective weight class.

Turkiye's Demirhan scored a first-period takedown and defeated Cardozo 4-1 at 50kg, but her country was prevented from a second one when Poland's Lysak pinned Kamaloglu at 57kg.

Lysak twice gave up exposure points after scoring with a throw, but on the third attempt, managed to hold down Kamaloglu for the fall.

At 76kg, Cuba's Marin made short work of Axente, using a blast double to send her to her back and scoring a fall in 49 seconds.

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Day 4 Results

Women

50kg (28 entries)
GOLD: Yui SUSAKI (JPN) df. Otgonjargal DOLGORJAV (MGL) by TF, 10-0, 1:29

BRONZE: Ziqi FENG (CHN) df. Alisson CARDOZO (COL) by TF, 10-0, 2:18
BRONZE: Sarah HILDEBRANDT (USA) df. Evin DEMIRHAN (TUR) by 5-0

5th-Place Playoff: Evin DEMIRHAN (TUR) df. Alisson CARDOZO (COL), 4-1

53kg (31 entries)
GOLD: Akari FUJINAMI (JPN) vs. Vanesa KALADZINSKAYA (AIN)

Semifinal: Akari FUJINAMI (JPN) df. Maria PREVOLARAKI (GRE) by TF, 10-0, 00:42
Semifinal: Vanesa KALADZINSKAYA (AIN) df. ANTIM (UWW), 5-4

57kg (36 entries)
GOLD:  Tsugumi SAKURAI (JPN) df. Anastasia NICHITA (MDA), 3-2

BRONZE: Odunayo ADEKUOROYE (NGR) df. Elvira KAMALOGLU (TUR), 9-5
BRONZE: Helen MAROULIS (USA) df. Anhelina LYSAK (POL), 10-6

5th-Place Playoff: Anhelina LYSAK (POL) df. Elvira KAMALOGLU (TUR) by Fall, 1:56 (8-4)

62kg (34 entries)
GOLD: Sakura MOTOKI (JPN) vs. Aisuluu TYNYBEKOVA (KGZ)

Semifinal: Sakura MOTOKI (JPN) df. Grace BULLEN (NOR), 2-1
Semifinal: Aisuluu TYNYBEKOVA (KGZ) df. Luisa NIEMESCH (GER), 4-2

65kg (17 entries)
GOLD: Nonoka OZAKI (JPN) df. Macey KILTY (USA) by TF, 10-0, 1:00

BRONZE: Mimi HRISTOVA (BUL) df. Tatsiana PAULAVA (AIN) by Fall, 1:51 (4-2)
BRONZE: Lili LILI (CHN) df. Kadriye AKSOY (TUR), 3-2

68kg (33 entries)
GOLD: Delgermaa ENKHSAIKHAN (MGL) vs. Buse CAVUSOGLU TOSUN (TUR)

Semifinal: Delgermaa ENKHSAIKHAN (MGL) df. Emma BRUNTIL (USA) by Fall, 2:44 (6-0)
Semifinal: Buse CAVUSOGLU TOSUN (TUR) df. Ami ISHII (JPN) by TF, 11-1, 2:40

72kg (18 entries)
GOLD: Davaanasan ENKH AMAR (MGL) vs. Amit ELOR (USA)

Semifinal: Davaanasan ENKH AMAR (MGL) df. Zhamila BAKBERGENOVA (KAZ), 6-2
Semifinal: Amit ELOR (USA) df. Kendra DACHER (FRA) by TF, 12-2, 5:24

76kg (29 entries)
GOLD: Yuka KAGAMI (JPN) df. Aiperi MEDET KYZY (KGZ) by Inj. Def., 5:06 (8-0)

BRONZE: Tatiana RENTERIA (COL) df. Catalina AXENTE (ROU) by Fall, 5:58 (8-1)
BRONZE: Adeline GRAY (USA) df. Milaimys MARIN (CUB), 10-6

5th-Place Playoff: Milaimys MARIN (CUB) df. Catalina AXENTE (ROU) by Fall, :49 (8-0)