Schoolboy

Wrestling to Participate in 2019 ISF Combat Games with World Level Schoolboy Event

By United World Wrestling Press

CORSIER-SUR-VEVEY (June 25) -- United World Wrestling met the International School Sport Federation (ISF) met last week in Györ during the School European Championships in order to speak about the next Combat Games that will be organized by ISF and the Hungarian Sport School Federation.

The event was also an opportunity for the ISF to watch a School-level event as organized by United World Wrestling. With more than 600 athletes the participation showed that the age category is getting more popular.

The meeting was organized June 16 with Mr. Tzeno Tzenov, UWW Vice-President and UWW Europe President; Mr. Tibor Farkas and Peter Bacsa of the Hungarian Wrestling Federation; Mr. Francesco Fiorini, Sports and Development Manager of the ISF; Ms. Eszter Szollos, Events Dpt Manager at the Hungarian School Sport Federation; and Jean-Daniel Rey, UWW Sports Director.

During that meeting, Schoolboys were confirmed as the age category for the next ISF Combat Games. The 10 weight categories per style will be organized in Budapest. This event will be organized in the middle of June and will be composed with four Combat Sports (Judo, Karate, Taekwondo and Wrestling).

This age category was chosen in order to see if there is a big interest around the world as United World Wrestling doesn’t currently organize Schoolboys world-level event.

Mr. Tzenov said that he is very confident for this organization as the Hungarian Wrestling Federation knows how to organize great wrestling event. With a good collaboration between the National Wrestling Federation and the National School Sport Federation, there is no doubt that all sides will enjoy a great event.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.