#WrestleSofia

#WrestleSofia Weight-to-Watch: 74kg

By Eric Olanowski

SOFIA, Bulgaria (April 30) --- One of the biggest questions coming into next week's (May 6-9) World Olympic Qualifier: Can Tajmuraz SALKAZANOV (SVK) keep his hot streak alive and punch Slovakia’s ticket to the Olympic Games?

To do so, Salkazanov will have to reach the finals in one of the must-watch weight classes in Bulgaria, 74kg.

Last weekend, Salkazanov became the third Slovakian wrestler to win a European gold medal, and he did so by scoring improbable come-from-behind-wins against a two-time world champion, a world silver medalist and a U23 world champion.

Salkazanov ran through Switzerland’s Marc DIETSCHE in the opening round, then threw two-time world champion Frank CHAMIZO (ITA) to his back with less than 10 seconds left and won, 6-2. That set up a quarterfinals match against ’18 world silver medalist Avtandil KENTCHADZE (GEO). With a spot in the semifinals on the line, Salkazanov trailed Kentchadze, 5-0, but scored six unanswered points in the second period and upset the Georgian Tokyo Olympian, 6-5. He then erased a five-point deficit for a second consecutive match and moved into the finals with a surprising 6-5 win over tournament-favorite and Individual World Cup champion Razambek ZHAMALOV (RUS). In the finals, the Slovakian only needed five minutes to uproot Miroslav KIROV (BUL), 10-0 in the finals.

Salkazanov highlights the loaded 36-man bracket in Sofia that features a slew of world and Olympic medalists, including Olympic bronze medalist Soner DEMIRTAS (TUR) and world champion Hetik CABOLOV (SRB).

Rio bronze medalist Demirtas will be tasked with trying to book Turkey their fifth Olympic berth. He’s no stranger to being in this position. Demirtas was here in ’12 and ’16. He fell short in ’12 but got the job done and won gold at the Ulaan-Baatar Last Change Qualifier before running to a podium finish in Brazil.

On Wednesday, the IOC Executive Board accepted the application for a change of nationality for Hetik CABOLOV (SRB) -- formally known as Khetik TSABALOV (RUS).

Cabolov defeated two-time world champion Zaurbek SIDAKOV (RUS) in the ’20 Russian National semifinals but fell to Razambek Zhamalov in the finals – ending his hopes of representing Russia at the Tokyo Olympic Games. Shortly after that loss, he transferred to Serbia and competed for them at the ’21 European Championships. Cabolov had a wild back and forth match with Kentchadze but fell, 10-6, and dropped to a 14th-place finish.

Continental champions Ogbonna JOHN (NGR) (Africa), Arsalan BUDAZHAPOV (KGZ) (Asia) and Mahamedkhabib KADZIMAHAMEDAU (BLR) (Europe) are also entered at the weight.

Two other dark horses to keep an eye on are Ali UMARPASHAEV (BUL) and Mitchell FINESILVER (ISR).

In his last showing, Ali UMARPASHAEV (BUL) reached the semifinals European Olympic Qualifier and was four minutes away from punching Bulgaria’s ticket to the Olympic Games. He led Avtantil Kentchazde 6-0 but got caught in a cradle and surrendered the fall.

Finsilver is coming off a bronze-medal finish at the European Championships. He won three matches and became Israel’s first European medalist since ’91.

74kg
Francisco de Deus KADIMA (ANG)
Jorge Ivan LLANO (ARG)
Arman ANDREASYAN (ARM)
Elias Lauofo VAOIFI (ASA)
Simon MARCHL (AUT)
Mahamedkhabib KADZIMAHAMEDAU (BLR)
Ali Pasha Ruslanovich UMARPASHAEV (BUL)
Jasmit Singh PHULKA (CAN)
Leon Juan Carlos PERALTA LANAS (CHI)
Nestor Joaquin TAFUR BARRIOS (COL)|
Julio Rafael RODRIGUEZ ROMERO (DOM)
Jonatan ALVAREZ DIAZ (ESP)
Aimar ANDRUSE (EST)
Nicolae COJOCARU (GBR)|
Georgios KOUGIOUMTSIDIS (GRE)
Murad KURAMAGOMEDOV (HUN)
Amit Kumar DHANKHAR (IND)
Mitchell Louis FINESILVER (ISR)
Mathayo Matonya MAHABILA (KEN)
Arsalan BUDAZHAPOV (KGZ)
Byungmin GONG (KOR)
Evgheni NEDEALCO (MDA)
Byambadorj BAT ERDENE (MGL)
Ogbonna Emmanuel JOHN (NGR)
Abdullrahman Ibrahim A IBRAHIM (QAT)
Zurab KAPRAEV (ROU)
Mohamed SESAY (SLE)
Malik Michael AMINE (SMR)
Hetik CABOLOV (SRB)
Marc DIETSCHE (SUI)
Tajmuraz Mairbekovic SALKAZANOV (SVK)
Alymuhammet OVEZMYRADOV (TKM)
Ayoub BARRAJ (TUN)
Soner DEMIRTAS (TUR)
Vasyl MYKHAILOV (UKR)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.