#WrestleGuatemala

#WrestleGuatemala Weight-to-Watch: 74kg

Thursday, May 20, 2021 - 00:55 By Eric Olanowski

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GUATEMALA CITY, Guatemala (May 18) – Two-time world champion Kyle DAKE (USA) and three-time Olympian Franklin GOMEZ (PUR) headline the seven-man 74kg bracket at next week’s Pan-American Championships (May 27-30). 

Last month, Dake defeated Olympic champion Jordan BURROUGHS (USA) two matches to none in the finals of the United States Olympic Trials and solidified himself as The Stars and Stripes’ representative for the Pan-American Championships and the Tokyo Olympic Games. 

Dake, who won back-to-back world titles at 79kg, will be competing at the continental championships for the first time in his career and is on a mission to keep his 40-month win streak alive. ‘Kid Dynamite’ will be lacing up his boots at 74kg for a third consecutive international competition beginning his run to August’s Tokyo Games.

In his previous two showings, Dake went undefeated and claimed golds at the ’21 Henri Deglane and the ’20 Matteo Pellicone Ranking Series event. 

Undoubtedly, Dake’s toughest competition will be Puerto Rico’s ’11 world finalist Franklin Gomez. The four-time Pan-Am medalist and returning silver-medal winner is on a quest to reach the top of the continental podium for the first time in over a decade. Despite winning medals in three of his last four continental appearances, the Puerto Rican has fallen short of winning gold since his first continental appearance back in ’11. 

The Pan-American Championships will be Gomez’s second competition back since the COVID layoff. He competed in Rome’s Matteo Pellicone Ranking Series event earlier this year where he won a pair of matches – including a 6-4 win over Rio Olympic bronze medalist Yakup GOR (TUR) – but fell to two-time world champion Frank CHAMIZO (ITA) and ’19 world silver medalist Nurkozha KAIPANOV (KAZ) and settled for fifth place. 

Wrestling at the Pan-American Championships kicks off on May 27 and can be followed live on www.uww.org.  

74kg Pan-American Entries 
Renato Patricio DA SILVA (BRA) 
Jasmit Singh PHULKA (CAN) 
Hossman Eduardo CARVAJAL ROJAS (COL) 
Malhcon Alizon PINEDA CUNIL  (GUA) 
Victor Eduardo HERNANDEZ LUNA (MEX) 
Franklin GOMEZ MATOS (PUR) 
Kyle DAKE (USA) 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.