#ChinaOpen2018

World Champion Mukaida Headlines Day One China Open Finals

Friday, June 22, 2018 - 07:02 By Eric Olanowski

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TAIYUAN, China (June 22) – China, Japan, and Russia each qualified three wrestlers for the opening day finals at the China Open, United World Wrestling's third Ranking Series event of the year. Romania’s world finalist Alina VUC (ROU) claimed the tenth and final spot in the day one finals at the Shanxi Sports Center in Taiyuan, China. 

The top match-up of Friday night’s finals comes at 55kg where Japan’s 2016 world champion Mayu MUKAIDA will take on China’s 2018 Ivan Yarygin champion, ZHANG Qi.

Zhang finished the morning session with two wins, including a knockoff win over Korea’s fifth-ranked OH Hyemin who was the silver medalist at this year's Asian Championships. 

Another gold-medal match-up to keep an eye on is the 57kg championship bout between second ranked RONG Ningning (CHN) and Olga KHOROSHAVTSEVA (RUS).

Rong, who is making her third finals appearance of the year will look to remain unblemished after capturing gold medals at the Ivan Yarygin and Asian Championships. Rong also went undefeated at the 2018 World Cup. 

The Chinese wrestler will have her hands full with Russia's Mongolia Open third-place finisher Olga Khoroshavtseva. In her opening round match-up, Khoroshavtseva picked up a 9-7 come-from-behind win after trailing Romania's Katerina ZHYDACHEVSKA 7-0 in the first period. She followed up that first round win with a 10-0 routing of Korea's UM JiEun. 

The finals are expected to begin shortly after the opening ceremony which begins at 6:00 PM local time. 

#ChinaOpen2018 Medal Match-ups 
50kg 
GOLD – Alina VUC (ROU) vs. ZHU Jiang (CHN) 

BRONZE - Aktenge KEUNIMYAEVA (UZB) vs. Dauletbike YAKHSHIMURATOVA (UZB) 

53kg 
GOLD – Ekaterina POLESHCHUK (RUS) vs. YUI MIYAHARA (JPN) 

BRONZE – PANG Qianyu (CHN) vs. LOU Lannuan (CHN) 
BRONZE – Mercedesz DENES (HUN) vs. LIU Yujiao (CHN) 

55kg 
GOLD – ZHANG Qi (CHN) vs. Mayu MAKAIDA (JPN) 

BRONZE – OH Hyemin (KOR) vs. Ramona GALAMBOS (HUN) 
BRONZE – Zalina SIDAKOVA (BLR) vs. OUYANG Junling (CHN) 

57kg
GOLD – RONG Ningning (CHN) vs. Olga KHOROSHAVTSEVA (RUS) 

BRONZE – Kateryna ZHYDACHEVSKA (ROU) vs. UM Jieun (KOR)  

59kg
GOLD – Veronika CHUMIKOVA (RUS) vs. Yuzuru KUMANO (JPN) 

BRONZE – Aisuluu TYNYBEKOVA (KGZ) vs. WANG Yuan (CHN) 
BRONZE – SUN Xinyuan (CHN) vs. ZHANG Yue (CHN) 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.