#WrestleUfa

Women's Wrestling Takes Centerstage at #WrestleUfa

Tuesday, August 17, 2021 - 11:33 By Vinay Siwach

Share this article

UFA, Russia (August 17) -- Amit ELOR (USA), Emily SHILSON (USA) and Irina RINGACI (MDA) highlight a field of 19 former age group world medalists as women's wrestling gets underway at the Junior World Championships Wednesday in Ufa, Russia.

Though Japan and China are going to miss a second consecutive age-group World Championships, USA will look to repeat their team title winning performance from the cadet World Championships in Budapest, Hungary last month.

Elor was with that team winning the gold medal at the 69kg weight class in dominating fashion. Still 17, she will be at her first junior Worlds and is the prime contender for the gold medal.

USA is bringing a strong team to Ufa with former world champion at the cadet level Shilson looking for her first junior world title. She also had a silver medal in 2017.

But SIMRAN (IND) would like to avenge her loss from the Youth Olympic Games final against Shilson. She is also entered the competition at 50kg.

Two more wrestlers from that 2018 Worlds are also entered in Natallia VARAKINA (BLR), bronze medalist and Viktoriia ALEKSANDROVA (RUS), also a bronze medalist.

For Elor, she is unlikely to face trouble from any of the competitors and this tournament could mark the start of a long title-winning career for her.

Another wrestler from the USA to look out for is Kennedy BLADES (USA) at 72kg who stunned everyone with her run at the US Olympic team trials by reaching the final. She lost to Taymra MENSAH STOCK (USA) who won the gold medal at the Tokyo Olympics.

At 65kg, Alara BOYD (USA) will try to capture the gold after winning a silver and bronze at the cadet Worlds level. But a big match up against Ringaci awaits her.

Ringaci is the most accomplished wrestler in the field with gold medals at the senior and U23 European Championships in 2021, a gold at the U23 Worlds in 2019.

Kylie WELKER (USA), who wrestled Adeline GRAY (USA) in the final of the US Team Trial, will be hoping to improve on her bronze medal finish at the 2019 cadet Worlds, which she won at 61kg.

Kseniya DZIBUK (BLR), who won bronze for Ukraine at that Worlds, will also entered at 76kg and so is 2021 European champion Melisa SARITAC (TUR).

Four former world medalists are entered at 55kg as well. Alesia HETMANAVA (BLR) won a bronze medal at the 2019 cadet Worlds and will be looking to improve on that performance in Ufa. From the same Worlds, Kalmira BILIMBEK KYZY (KGZ) won a silver medal.

Munkhgerel MUNKHBAT (MGL) also has won a bronze medal at the 2019 cadet Worlds at the 49kg and is now entered at 55kg.

A former junior World Championships bronze medalist Mansi AHLAWAT (IND) is entered at 57kg and she will be looking to make her first final at this level. But home favourite Anastasiia KOZLOVA (RUS) and Claire DICUGNO (USA) will be big threats for her.

At 59kg, Anna SZEL (HUN) will be the favourite given she already has two cadet World medals apart from a host of European medals.

Women's wrestling begins Wednesday with five weight classes -- 50kg, 55kg, 59kg, 68kg and 76kg -- followed by the remaining five on Thursday.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.