#WrestleZagreb

Women's wrestling storylines to watch out for at Euros

By Taylor GREGORIO

ZAGREB, Croatia (April 8) -- From April 17 to 22, the best in Europe will assemble in Zagreb, Croatia and aim to be crowned continental champions.

The top four ranked wrestlers will be seeded for the tournament. The ranks were determined by performances at the 2022 World Championships and this year’s two Ranking Series events. This tournament will also serve as seeding criteria for the 2023 World Championships in Serbia.

Like other styles, the women’s field sets up the potential for massive milestones, exciting rematches and tons of talented wrestlers on display. All the action from Zagreb can be followed live on uww.org or on the UWW app.

Eight champions return

Eight of the 10 2022 European champions return in hopes of finding their way back to the podium. Leading the pack is five-time European champion Yasemin ADAR (TUR), registered at 76kg. Adar won four straight titles from 2016-2019 and claimed her fifth in 2022. Only two other Turkish women have topped the European podium, one of which was Evin DEMIRHAN (TUR), who won the 50kg weight in 2022. A 2017 World bronze medalist and U23 World champion, Demirhan is back again this season, looking for her second title.

Along with Adar, three other women in the field already have multiple Euro titles under their belts, including Emma MALMGREN (SWE) at 53kg, Anastasia NICHITA (MDA) at 59kg and Irina RINGACI (MDA) at 68kg. Malmgren and Ringaci are both going for their third consecutive crowns, while Nichita won titles in 2020 and 2022.

Andreea ANA (ROU) at 55kg, Alina HRUSHYNA (UKR) at 57kg and Tetiana RIZHKO (UKR) at 65kg also make a run for another title in Zagreb.

Stadnik eyes 10th gold

Making her senior international debut in 2008, 35-year-old Mariya Stadnik goes for a historic 10th European gold medal. She won her first in 2009, just a few months after claiming her first Olympic bronze medal at the Beijing Games and just months before winning her first World title. Stadnik notched another European title in 2011 before going on a six-year championship run from 2014-2019. Her golds in 2015 and 2019 came in the form of European Games crowns. Stadnik’s most recent European win was in 2021 for a total of seven Euro Championships golds and two Euro Games golds.

In addition to her continental success, Stadnik is a two-time World champion, a four-time Olympic medalist and has four other World medals.

Nichita, Adar highlight 2022 World medalists

This year’s European Championships field will feature 11 medalists from last year’s World Championships, including two champions, one runner-up and eight bronze winners.

Nichita and Adar boast 2022 World golds as well as European golds and are the favorites in their respective weights.

At 62kg, Grace BULLEN (NOR), a 2022 World silver medalist at 59kg, seeks her third Euro title. She claimed her first in 2017 at 58kg, and in 2020, she was back on top of the podium, winning at 57kg.

Poland boasts three returning World medalists expected to compete in Anna LUKASIAK (POL) at 50kg, Jowita WRZESIEN (POL) at 57kg and Anhelina LYSAK (POL) at 59kg. Wrzesien and Lysak swapped weights this year and won their World medals at 59kg and 57kg, respectively. The other returning bronze medalists heading to Zagreb are Akobiia, Ringaci, Koumba LARROQUE (FRA) at 68kg, Alexandra ANGHEL (ROU) at 72kg and Epp MAE (EST) at 76kg.

World champs, Olympic medalists in fray

It’s clear that the field is loaded with women’s talent that has won recent major tournaments. However, there are still several more expected in Croatia that have reached the pinnacle of the sport. Outside of those that have already been named, there are two other World champions and two other Olympic medalists. World champs include 2014 gold medalist Yuliia TKACH (UKR) at 59kg and 2021 gold medalist Bilyana DUDOVA (BUL) at 62kg, while the Olympic medalists are Tokyo bronze medalists Evelina NIKOLOVA (BUL) at 57kg and Iryna KOLIADENKO (UKR) at 62kg.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.