Weekly FIVE!

Weekly FIVE! July 16, 2018

By Eric Olanowski

Discussing Olympic champ Wiebe defeating three-time world champ Gray and Mattsson's return. Also taking a look at Fix making his third Junior World team and much more! 

1. Olympic Champ Wiebe Defeats Three-time World Champ Gray 
Erica WIEBE (CAN), the 2016 Olympic champion defeated three-time world champion Adeline GRAY (USA), 6-5, seizing the 76kg Spanish Grand Prix title. 

Though these two were in the same bracket at the first Ranking Series event of the year, the Klippan Lady Open, they did not meet as Wiebe was “knocked off” by reigning world champion Yasemin ADAR (TUR) in the opening round. Gray went on to claim the gold medal, defeating Adar, 9-6

Assuming 2018 European champion Adar makes Turkey’s world squad, with its combined five world and Olympic titles from Adar, Gray, and Wiebe, 76kg may be the deepest weight class of the tournament. 

Spanish Grand Prix Results

Sofia MATTSSON (SWE), Olympic bronze medalist made her return last weekend and claimed the Spanish Grand Prix title. (Photo by Gabor Martin) 

2. Mattsson Makes Return, Wins Spanish Grand Prix 
Sofia MATTSSON (SWE), who gave birth in November made her international return after an 18-month layoff, winning the 55kg Spanish Grand Prix gold medal. 

“The toughest part (about the layoff) has been the struggle to adjust my life to new routines and realize that my life has changed forever….But, I can still be an elite wrestler, I just need to do it in a different way.” 

Since grabbing the bronze medal at the Rio Olympic Games, Mattsson's only competition was the 2017 Indian Pro League. The seven-time world and Olympic medalist made her return this weekend and capped off her gold medal run by beating Marina SEDNEVA (KAZ), grabbing her first gold medal since the 2016 European Championships. 

“Of course I was nervous stepping out on the mat. Normally when I compete, I expect a lot from myself. But this week, I went here without any expectations and was just happy to be back on the mat to get a couple of matches. With these thoughts in my head, I think it gave me a very relaxed and positive mindset which worked out in a very good way!” 

3. Reigning World Champion Fix makes Third Consecutive World Team 
Daton FIX (USA), the reigning junior world champion stormed through Brandon COURTNEY (USA) in two straight matches of the special wrestle-off to lock up his third consecutive Junior World team spot.

Fix, the two-time junior world medalist is coming off a Final X second-place finish after losing to 2017 world runner-up, Thomas GILMAN (USA). USA Wrestling said Fix was awarded a special wrestle-off  “Because Fix is a returning World Team member, placed top-three at the Senior U.S. Open and earned a spot in Final X, he was afforded the opportunity for a delayed wrestle-off for the world team spot.” 

4. India Set to Host Asian Junior Championships July 17-22 
The I.G. Sports Complex in New Delhi, India is set to host the 2018 Junior Asian Championships starting on July 17. 

This is the second junior continental championship (Junior African Championships) but is the first of three that will take place over the next month. 

The Junior European Championships begin July 30 and will be followed by the Junior Pan-American Championships which take place August 17-19.

FULL SCHEDULE

Turkey's Olympic champion, Taha AKGUL (TUR). (Photo by Max Rose-Fyne) 

5. Yasar Dogu, the Third Freestyle Ranking Series Event Begins Next Weekend 
Istanbul, Turkey is set to host the 46th Annual Yasar Dogu International on July 27-29. 

On June 8, United World Wrestling announced that the tournament has been named a Ranking Series event in men’s freestyle wrestling after the South African Open was canceled due to a lack of early sign-ups. 

Weekly FIVE! In Social Media 

1. ? ? ? ? ?

2. It takes SIX full minutes. #kaspeuro2018

3. Lots of great training and fun at the 2018 More Than Medals training camp here in Zagreb, Croatia ??.
#unitedworldwrestling #wrestling#trainingcamp #fitness #uww

4. Inside look at Team Iran ?? training! Notice anything about the colors of the five circles around the mats? نگاهی به کمپ تمرینی ایران. به رنگ پنج دایره تشکهای کشتی دقت کرده اید؟

5. We’re 98 days out from the #Budapest2018 World Championships. We highlight today with this memorable throw from reigning 98kg world champion, Artur ALEKSANYAN ??.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.