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UWW President Lalovic meets Azerbaijan Economic Minister, federation President Jabbarov

Friday, December 13, 2024 - 11:28 By United World Wrestling Press

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BAKU, Azerbaijan (December 12) -- United World Wrestling President Nenad LALOVIC met with Economic Minister of Azerbaijan Mikayil JABBAROV, who is also the President of the Azerbaijan Wrestling Federation, in Baku on Wednesday.

They were accompanied by Namik ALIYEV, UWW Bureau Member and Gordon TEMPLEMAN, Director of Commercial Operations & Communications at UWW.

The discussions between the two parties revolved around the growth of wrestling in Azerbaijan, Grappling, Pankration, Amateur MMA, and an inaugural pro league in wrestling by UWW.

"We were pleased to meet with Nenad LALOVIC, President of United World Wrestling," Jabbarov wrote in a social media post. "During our discussion, we highlighted the initiatives undertaken to develop wrestling in Azerbaijan, including efforts to train young talents and enhance cooperation to further elevate the professionalism and international achievements of our athletes.

We were pleased to meet with Nenad Lalović, President of United World Wrestling (@wrestling). During our discussion, we highlighted the initiatives undertaken to develop wrestling in #Azerbaijan, including efforts to train young talents and enhance cooperation to further elevate… pic.twitter.com/qtwcY80JS1

— Mikayil Jabbarov (@MikayilJabbarov) December 11, 2024

"We also emphasized that the inclusion of the Azerbaijan Wrestling Federation in the leadership of UWW’s newly established Committee for Grappling, Pankration, and Amateur MMA reflects the high level of trust placed in our country’s wrestling community."

Azerbaijan has been a hotspot of wrestling and hosted the European Olympic Games Qualifier for the Paris Games in 2024. It also hosted the U23 European Championships and European Grappling Championships. In 2022, it played host to the Greco-Roman World Cup. At the 2024 Paris Olympics, Azerbaijan qualified 12 wrestlers and won three bronze medals.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.