#UnitedWorldWrestling

UWW partners with Spring Media for worldwide distribution

Wednesday, September 11, 2024 - 13:18 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 12) — United World Wrestling has appointed Spring Media as the global media rights partner for all its events across the 2025-2032 cycle, excluding the United States and other specific territories. This includes international wrestling competitions for Greco-Roman, Freestyle, and Women’s Wrestling, with its flagship Senior World Championships, the Ranking Series, and the Senior Asian and European Championships.

“We are pleased to announce a partnership with Spring Media that holds immense potential to expand our broadcast reach across new countries and elevate wrestling’s global profile. This collaboration not only strengthens our commitment to bring world-class wrestling to a broader audience but also positions us to grow the sport internationally, engaging fans like never before,” said Gordon Templeman, UWW Commercial & Communications Director. “Together, we are ready to take wrestling to the next level and inspire a passion for wrestling in every corner of the globe."

Spring Media facilitates a range of distribution in selected territories for Olympic federations like Karate, Judo, Taekwondo and Gymnastics, and holds a world-leading position as a distributor of fight sports through its sub-brand, Fight Globe.

“We are thrilled to be part of shaping the continued growth of these thrilling events through our global distribution arm,” said Sabine Kesseler, Commercial Director, Spring Media. “We see great potential in wrestling and applaud the new concepts that the UWW is introducing in the next cycle, making it even more eye-catching to its millions of fans - existing and new alike.”

About Spring Media group
Spring Media is an international full-service sports agency that serves some of the biggest leagues, federations, teams and broadcasters in the world. Its business is built around four core areas including Rights Management, Production Services, Streaming Solutions and Growth Marketing. Spring Media group has more than a hundred employees and global reach with offices throughout the Nordics, Europe, the Americas, the Middle East and Asia. The group distributes, sells and produces more than 100 000 hours of live sports annually and works with over 500 broadcast partners. More info at: https://www.spring.media/
 

About UWW
UWW is the international governing body recognized by the International Olympic Committee (“IOC”) for the sport of wrestling. The organization oversees approx. 7000 matches per year in different wrestling styles. With its vision “to be globally recognized as an inspiring, innovative and leading Olympic Federation”, its mission is to lead the growth of Wrestling, competitive and recreational, around the world. More info at https://uww.org/about-uww/ 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.