Obituary

UWW mourns death of Bureau member Lucio Caneva

Friday, July 22, 2022 - 07:41 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 22) -- With great sadness, United World Wrestling has learned of the death of Lucio Caneva, a UWW Bureau Member, manager of the Italian national team, and Vice-President of the Mediterranean Committee of Associated Wrestling Styles. He was 61 years old.

Mr. Caneva, who attended the U15 European Championships in Croatia last weekend, dedicated his entire life to wrestling, making significant contributions first as a wrestler, then as a coach, followed by a successful tenure as an administrator.

"Mr. Caneva's passing is a big loss to the UWW family," Nenad LALOVIC, UWW President, said. He was a prominent figure in our sport. His role as a wrestler, coach and administrator was inspiring. My deepest condolences to the Caneva family."

Born on October 16, 1960, Mr. Caneva started as a young wrestler in his birthplace Genoa. He went on to become the trainer of one of Italy’s biggest wrestling clubs, Polisportivo Mandracci and became the president of the Liguria Regional Committee.

Mr. Caneva leaves behind his wife, Edit Dozsa -- a Hungarian international referee, who took part in the 2008 Beijing Olympics – and two children, both a part of the Army military sports group.

He coached his daughter Dalma, 28, who recently won the bronze medal in the 68kg category at the Mediterranean Games and has also finished on the podium at the European Championships in 2020 and 2021. His younger son, Aaron, is an Italian national champion and also competed in the Mediterranean Games.

In 2017, he moved to Rome with his family to assume his duties as the manager of the Italian wrestling team. Mr. Caneva and his family played an important role in welcoming two-time world champion and Rio Olympics bronze medallist Frank Chamizo Marquez to Italy. Mr. Caneva’s confidence in the wrestler's abilities, who also received support from the National Federation, FIJLKAM, became the face of Italian wrestling.

Last year, Mr. Caneva was elected as the Bureau Member of the UWW. His outstanding contributions to wrestling were recognized after he was honored with the Star of Sporting Merit.

The UWW expresses its deepest sympathies to the Caneva family.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.