Toronto, Pan Am Games, Canada

U.S. Sweeps into Freestyle Finals in Pan Am Games

Saturday, July 18, 2015 - 21:38 By William May

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TORONTO, Canada (July 18) – Defending champions Jordan BURROUGHS (USA) and Jake HERBERT (USA) advanced to the finals of the Toronto 2015 Pan American Games on Saturday and will attempt to win gold medals for a second straight Games later Saturday evening.

Burroughs (74kg) and Herbert (86kg) will be joined in the gold medal matches at Mississauga Sports Center by teammates Kyle SNYDER (96kg) and three-time Pan American championships winner Zachery REY (125kg).

The U.S. quartet will try to match the four gold medals won in the same corresponding categories at the Guadalajara 2011 Games with Burroughs and Herbert leading the charge again.

 

Burroughs will square off South American Games champion Yoan BLANCO (ECU), who has won bronze medals at 66kg in Guadalajara and at 74kg at last year’s Pan Am championships.

In his opening bout of the day, Burroughs rolled up a technical fall against fellow 2014 world bronze medalist Livan LOPEZ (CUB), who will wrestle for a bronze medal on Saturday evening. Lopez was the 66kg gold medalist at the 2011 Games.

 

Herbert, meanwhile, will take his second shot at Reineris SALAS (CUB) this summer after a loss to the two-time world silver medalist at the Beat the Streets event in New York in May.

Herbert cruised into the gold medal match at 86kg with a pair of technical falls, while Salas was forced to go the full six minutes with decisions on points in the quarterfinals and semifinals.

At 96kg, Snyder, a 2013 junior world champion, also rides the momentum of a pair of technical falls into the final and will go up against Pan American championships bronze medal winner Arjun GILL (CAN).

Bringing the curtain down on the Pan Am Games’ wrestling competition will be Rey, who won his third Pan Am championships crown in Santiago in April, and Korey JARVIS (CAN), a bronze medal winner in April.

Gill and Jarvis were both gold medalists at the 2014 Commonwealth Games in Glasgow.

Freestyle
74kg
GOLD: Yoan BLANCO (ECU) v Jordan BURROUGHS (USA)
BRONZE: Johnathan SCOTT (CRC) df. Cristian SARCO (VEN)
BRONZE: Livan LOPEZ (CUB) v Jevon BALFOUR (CAN)

86kg
GOLD: Reineris SALAS (CUB) v Jake HERBERT (USA)
BRONZE: Tamerlan TIGZIEV (CAN) v Pool AMBROCIO (PER)
BRONZE: Ricardo BAEZ (ARG) v Jaime ESPINAL (PUR)

97kg
GOLD: Kyle SNYDER (USA) v Arjun GILL (CAN)
BRONZE: Yuri MAIER (ARG) v Jose DIAZ (VEN)
BRONZE: Jesse RUIZ (MEX) v Marcos SANTOS (PUR)

125kg
GOLD: Korey JARVIS (CAN) v Zach REY (USA)
BRONZE: Edgardo LOPEZ (PUR) v Hugo DE OLIVEIRA (BRA
BRONZE: Rene SILVA (NCA) v Andres RAMOS (CUB)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.