#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Focus on Learning: Armenia Hosts Courses for Freestyle Coaches and Referees

Tuesday, April 28, 2026 - 11:29 By United World Wrestling Press

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YEREVAN, Armenia (April 24) -- Other the past few years, Armenia has conducted multiple coaching and referee courses.

Last year, it held a course specifically designed for Greco-Roman coaches. This year, Armenia organized the same course but with an emphasis on Freestyle. The coaching course was conducted from April 10 to 14 in Yerevan.

In addition to the coaching course, a Referee Foundations course was conducted from April 14 to 17. Both courses were conducted in conjunction with Olympic Solidarity, Armenia NOC, and United World Wrestling.

The Level 2 coaching course was led by Yusup ABDUSALAMOV and was attended by 37 participants. The course focused on performance analysis, developing training plans, risk management, athlete well-being, and athlete safeguarding. The coaches participated in theoretical and practical sessions that helped provided a better understanding of the concepts.

"The participants demonstrated a positive attitude and engagement throughout the course. They showed a willingness to learn and apply new coaching methodologies, which is a good indicator of future development potential. Abdusalamov said. 

"We highly appreciate the organization and delivery of the UWW Level 2 coaching course in Armenia. The program introduced modern coaching approaches and provided valuable knowledge for our coaches." Arayik BAGHDADYAN, Secretary General of Armenia Wrestling Federation, said.

Armenia

Following the U20 National Championships, the Level 2 Referee Foundations course was led by Igor LIGAY. This course was attended by 25 participants which included national and international referees, coaches and the head Greco-Roman coach from Armenia.

This course covered various topics that included the updated UWW rules, evaluating actions, referee positioning, and coordination of the refereeing team. The participants learned through interactive sessions and practical on-the-mat experience.

"This seminar had a significant impact on my athletic development. As an athlete who participates in international competitions, I found the technical details and practical approaches presented to be especially valuable, as they can be directly applied on the mat," Srbuhi HOVAKIMYAN, who participated in the coaching course, said.