#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Obituary

Abdullah Movahed: Iranian Legend Who Elevated Wrestling to Art Form

Friday, May 1, 2026 - 10:44 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland, (May 1) -- Abdullah MOVAHED (IRI), one of the all-time greats of world wrestling and a dominant force in Freestyle during the 1960s, passed away in the United States on Thursday, April 30, after suffering a heart stroke. The Iranian legend was 86.

A member of the United World Wrestling Hall of Fame, Movahed’s name became synonymous with technical brilliance and relentless discipline. A five-time world champion, an Olympic gold medalist and twice Asian Games winner, Movahed was at the forefront of an era of Iranian excellence on the global stage. Competing in the 68kg and 70kg Freestyle weight classes, Movahed achieved a level of sustained dominance rarely seen in the sport.

Born in March 1940 in Babolsar, in Iran’s Mazandaran province, Movahed was introduced to volleyball as a young boy and was known locally for his exploits as a spiker. However, he quit the sport as he felt he wasn’t tall enough and didn’t believe he was suited for it. Ultimately, it was on the wrestling mat that he would carve out his legacy. 

He went on to join the Tehran Javan Sports Club, and as a youngster, Movahed didn’t have it easy. He frequently lost to established wrestlers like Mohammad SANATGARAN (IRI). However, he persevered, and coaches recognized his rare blend of agility, intelligence, and composure under pressure. These traits would define his career.

Movahed emerged during a time when Iranian wrestling was rich in talent. He shared the stage with wrestling legends such as Gholamreza TAKHTI (IRI), Mansour MEHDIZADEH (IRI), Ebrahim SEYFPOUR (IRI), and Emamali HABIBI (IRI). In such a company, greatness was neither guaranteed nor easily attained, but Movahed’s rise was swift.

His breakthrough came in 1962, when the erstwhile Soviet Union’s Freestyle champions travelled to Iran for a series of friendly bouts. His win over Zarbag BERYASHVILI made him an overnight sensation in Iran, and the following year, Movahed made his debut for the Iranian national team at the World Championships in Sofia, Bulgaria.

As a 23-year-old rookie, Movahed didn’t make much of an impact -- he shared sixth place with well-known Bulgarian wrestler Enyu VALCHEV (BUL). At the 1964 Olympics in Tokyo, he showed signs of improvement and finished fourth. A year later, at the World Championships in Manchester, he claimed his first world title, beginning an extraordinary run.

Abdullah MOVAHED (IRI)

From 1965 to 1970, Movahed was virtually untouchable. He won six consecutive major global titles at 68kg and 70kg, including World Championships in 1965, 1966, 1967, 1969, and 1970, along with Olympic gold at the 1968 Summer Olympics. That 1968 triumph, often cited as the pinnacle of his career, showcased his tactical mastery and unyielding determination. He also won the gold medal at the 1966 and 1970 Asian Games.

He returned for the 1972 Summer Olympics, but an unfortunate shoulder injury cut his campaign short, preventing a final chapter that might have further illuminated his already illustrious record. After the Games, Movahed, who had a master’s degree, moved to the USA, where he pursued a PhD at George Washington University. He continued to live there after earning his doctorate and worked as a mechanic.

Abdullah MOVAHED (IRI)

Beyond his medals, Movahed’s legacy lies in the standard he set. He helped define a golden generation of Iranian wrestling and inspired countless athletes who followed in his footsteps. His induction into the United World Wrestling's Hall of Fame secured his place among the all-time greats.

In mourning his passing, the wrestling world remembers not just a champion, but a craftsman whose sustained excellence elevated freestyle wrestling to an art form.