#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAlexandria

Egypt Claims 7 Golds to Win Greco Team Title

By United World Wrestling Press

ALEXANDRIA, Egypt (May 1) -- Till the first four weight classes, Algeria thought it was in with a chance to upset Egypt and win the Greco-Roman team title in Alexandria, Egypt. (Also Read: Nigeria Dominates Women's Wrestling With 4 Golds) 

Both countries were tied at 45 points in the team title race at the African Championships on Friday. However, after the initial thrill, Egypt made the race its own, winning five of the remaining six gold medals to claim the team title with 235 points, 40 more than Algeria which finished with 195 points.

Led by world bronze medalist Abdellatif MOHAMED (EGY), who became a nine-time African champion on Friday, Egypt won seven gold and three silver medals to give the local crowd a festive feeling at the Borg Elarb Sport Hall.

UWW Plus

Mohamed, who won his first African gold in 2016, defeated Wissam KOUAINSO (MAR), 9-0, in Round 2. While four wrestlers were entered in the bracket, only Mohamed and Kouainso wrestled while Issah FUSEINI (GHA) and Maurice ABATAM (CHA) did not show up.

That made the match between Mohamed and Kouainso the only bout at 130kg which the Egyptian won using four turns from par terre.

U23 world champion Mohamed ABDELREHIM (EGY) spent only seven minutes on the mat to win three round-robin bouts at 67kg. In Round 5, he faced Fayssal BENFREDJ (ALG) who made him work hard for his 6-0 victory in which no par terre positions was awarded to Benfredj. However, Abdelrehim was up to the task and defended his gold medal.

Mohamed DYAB (EGY)Mohamed DYAB (EGY), red, throws Bachir SID AZARA (ALG) during the 87kg final. (Photo: United World Wrestling / Kostadin Andonov)

At 87kg, six-time African champion Bachir SID AZARA (ALG) was handed a 7-1 loss by Mohamed DYAB (EGY) in the final. Dyab showed early signs of causing the upset when he defeated Sid Azara in the Nelson bracket 8-0.

Though Sid Azara managed to close the gap, he failed to stop Dyab from claiming the gold medal. Dyab got the par terre position in first period and as he was trying to score, Sid Azara committed a defensive leg-foul and was docked two points. As Dyab restarted in par terre, he used two turns to lead 7-0.

Sid Azara got par terre in the second period but he failed to score any points despite using a seatbelt technique. Dyab defended his six-point lead to win the gold medal for Egypt.

Moustafa ALAMELDIN (EGY)Moustafa ALAMELDIN (EGY) throws Abdelmalek MERABET (ALG) during the 72kg final. (Photo: United World Wrestling / Kostadin Andonov)

Former U20 world champion Moustafa ALAMELDIN (EGY) also defeated Abdelmalek MERABET (ALG) two times to claim the gold medal at 72kg. He defeated Merabet 8-0 in the morning and as the two reached the final, Alameldin once again won via technical superiority, 10-2.

Merabet led 2-2 on criteria but Alameldin dragged him for takedown to lead 4-2, before extending it to 8-2 using a four-pointer. Merabet tried a few moves in the second period to cut the lead but Alameldin held firm and scored the match-winning takedown.

This is the second gold medal of the season for Alameldin as he began the year with a gold medal at the Zagreb Open Ranking Series in February.

Mahmoud SAAD (EGY)Mahmoud SAAD (EGY) celebrates after beating Abdelkarim FERGAT (ALG), 9-1, at 60kg. (Photo: United World Wrestling / Kostadin Andonov)

Egypt's three other gold medals came at 60kg, 77kg, and 82kg. Mahmoud SAAD (EGY) began his day with a fall in Round 1 before beating Abdelkarim FERGAT (ALG), 9-1, scoring all his points from par terre in the second period.

Once Fergat was beaten, Saad had no trouble in defeating Latuf MADI (COM), 9-0, in 1:55 and Virinao NGUATJITI (NAM), 8-0, in 4:05 in the next rounds.

At 77kg, Mohamed KHALIL (EGY) turned Chawki DOULACHE (ALG) from par terre while defending his own position to craft a 3-1 victory over the Algerian and claim his fourth-ever African title.

There was little to differentiate between Emad ABOUELATTA (EGY) and Haithem ISSAAD (ALG) at 82kg as both dominated their other two matches. But when the two clashed, Abouelatta scored four more points than Issaad to win the Round 1 bout 7-3.

As Abouelatta won all three of his bouts, he won gold while Issaad finished with a silver medal.

While Egypt ruled, the evening began with Algeria winning gold through Badr MAHDAOUI (ALG) at 55kg. He defeated Ahmed ALY (EGY), 15-6, a technical superiority in the final. The 18-year-old thus became a senior African champion.

Three-time African champion Abdeldjebar DJEBBARI (ALG) returned to the tournament after three years and defeated Omar IBRAHIM (EGY), 5-2, in the 63kg final to win gold, his fourth.

The big shock came at 97kg as defending champion and Olympian Mohamed GABR (EGY) failed to defend his title. Former U17 and U20 African champion Fadi ROUABAH (ALG) stopped Gabr in Round 2 with a 2-1 victory.

Photo

RESULTS

55kg
GOLD: Badr MAHDAOUI (ALG) df. Ahmed ALY (EGY), 15-6

BRONZE: Bofenda KALUWEKO (ANG) df. Dunia SIBOMANA (COD), via forfeit

60kg
GOLD: Mahmoud SAAD (EGY)
SILVER: Abdelkarim FERGAT (ALG)
BRONZE: Latuf MADI (COM)

63kg
GOLD: Abdeldjebar DJEBBARI (ALG) df. Omar IBRAHIM (EGY), 5-2

BRONZE: Lazarus HAIMBODI (NAM) df. Solomon ADDICO (GHA), via forfeit

67kg
GOLD: Mohamed ABDELREHIM (EGY) 
SILVER: Fayssal BENFREDJ (ALG)
BRONZE: Miguel ANTONIO (ANG)

72kg
GOLD: Moustafa ALAMELDIN (EGY) df. Abdelmalek MERABET (ALG), 10-2

BRONZE: Radhwen TARHOUNI (TUN) df. Yamine ATCHIBA (BEN), 8-3

77kg
GOLD: Mohamed KHALIL (EGY) df. Chawki DOULACHE (ALG), 3-1

BRONZE: Sami SLAMA (TUN) df. Yassine CHEKLY (MAR), 8-6

82kg
GOLD: Emad ABOUELATTA (EGY)
SILVER: Haithem ISSAAD (ALG)
BRONZE: Belhasan AZAOUZI (TUN)

87kg
GOLD: Mohamed DYAB (EGY) df. Bachir SID AZARA (ALG), 7-1

BRONZE: Lamjed MAAFI (TUN) df. Persy BAMONA (COD), 8-0

97kg
GOLD: Fadi ROUABAH (ALG)
SILVER: Mohamed GABR (EGY)
BRONZE: Hamza BOUMADIENE (MAR)

130kg
GOLD: Abdellatif MOHAMED (EGY)
SILVER: Wissam KOUAINSO (MAR)